Sasha Hirschfeld

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Sightings (25)

Spotted around the media universe

ESPN, W+K Enlist NFL Stars for Their Fantasy League - Posted 13 hours ago
ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a... [AgencySpy]

TBWA BEING Gets Goofy for Wheat Thins - Posted August 14, 2014
TBWA BEING gets goofy in their latest spot for Wheat Thins, entitled "Trap Door." In the 15-second spot, a man explains to his wife that's he's created a trap door to keep anyone from stealing his Wheat Thins. Drawn to the box of Wheat Thins, he then falls through his own trap... [AgencySpy]

Landon Donovan Forgets Everything in New BBDO Foot Locker Spot - Posted August 13, 2014
The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency's second spot in the "Short Memory" series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles "I'm Not a Role Model" Barkley. In the newest episode... [AgencySpy]

W+K NY Gets in on the Shark Action for Southern Comfort - Posted August 13, 2014
The latest in W+K New York's "Whatever's Comfortable" campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called "Shark," opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera... [AgencySpy]

BBDO NY Taps NBA Greats for Foot Locker - Posted August 6, 2014
BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitle... [AgencySpy]

The Martin Agency Brings Back Jordan for Hanes - Posted July 17, 2014
Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan's first appearance in a ... [AgencySpy]

W+K NY, Metallica Rock out 'This is SportsCenter' - Posted July 14, 2014
W+K New York have a new "This is SportsCenter" spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn't have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than... [AgencySpy]

Bryce Harper Gets Emotional in W+K NY's Latest 'This is SportsCenter' Spot - Posted July 10, 2014
W+K New York tapped young Washington Nationals star Bryce Harper for their latest "This is SportsCenter" spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie's concluding scene, both... [AgencySpy]

W+K NY Introduces the 'Young Gun' for Southern Comfort - Posted June 18, 2014
W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled "Young Gun." Apparently, the real name of the "Young Gun" is Stephen, "an accomplished bartending journeyman," with a self-described "not neat" style. "If you can't be comfortable with yourself, how can you expect to make anyone... [AgencySpy]

W+K NY Unveils New, High-Tech SportsCenter Set - Posted June 16, 2014
W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running "This Is SportsCenter" series. SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2.... [AgencySpy]

U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot - Posted June 5, 2014
With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL's anchor Bram Weinstein in the late... [AgencySpy]

W+K New York Taps Strasburg in Latest for SportsCenter - Posted May 19, 2014
W+K New York called on the services of Stephen Strasburg for the latest in their "This is SportsCenter" series and the Washington Nationals ace doesn't disappoint. In the 30-second spot, "Frozen Lunch," SportsCenter host Bra... [AgencySpy]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson. In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [AgencySpy]

Old Spice: 'Anthropomorphic Hair Will Get You Laid' - Posted January 27, 2014
W+K Portland has been very, very busy for Old Spice. First it was body spray with the "Smellcome to Manhood" campaign aka "Mom Song." Then last week it was the triumphant return of Isaiah Mustafa and the "Interneterventions" surprise online campaign. Now, breaking the consistency of strange portmanteau puns i... [AgencySpy]

Call Kevin Love for Some One-on-One in Latest ESPN RV Ad - Posted November 15, 2013
We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York. With Breen's ste... [AgencySpy]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [AgencySpy]

Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks - Posted November 7, 2013
We've covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed "Notebook," we have yet another healthy dose of awkward humor from t... [AgencySpy]

New W+K NY 'DaDaDa' Spot Combines New with Familiar for 'SportsCenter' - Posted September 23, 2013
ESPN's latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark "da da da" (you'll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson,... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

W+K NY, SoCo Do Barbershop Karate - Posted August 20, 2013
It takes a comfortable man to perform karate in a barber's robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we've met once before in "Shampoo," one of the previous spots in W+K's SoCo "Whatever's Comfortable" campaign. ... [AgencySpy]

Call Optimum, Because Michael Bolton Doesn't Want to Talk to You - Posted March 6, 2013
... [AgencySpy]

James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot - Posted January 31, 2013
Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting ... [AgencySpy]

ESPN Honors Idiotic Sports Betting - Posted January 5, 2012
It's been a while since we've seen a great ESPN spot from W+K, hasn't it? Don... [AgencySpy]

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign - Posted September 8, 2011
You know, these ads just aren't the same without ... [AgencySpy]

Ovie Raids Sportscenter Offices - Posted January 6, 2011
... [AgencySpy]

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