Scott Severson
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Spotted around the media universe
Study: Articles Featuring a Brand More Likely Than Ads to Get Consumers to Act - Posted April 21, 2009
When it comes to getting someone to read or take action after viewing content, it turns out PR related functions - namely, placing your client in a story - are more effective than online advertising tactics.
According to an ARAnet poll by Opinion Research Corporation, ... [PRNewser]
