Scott Weinberg

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Sightings (4)

Spotted around the media universe

When the Sponsored Content (and Headline) Writes Itself - Posted November 12, 2014
Our sister publication Billboard reported this week about a breakfast of cross-promotion champions, headlining their item "New Usher Song Available Exclusively in Honey Nut Cheerios Boxes Sold at Walmart." Other media outlets have followed and, well, the breakfast cereal-buying public is having fun with it. Here's a sampling of the reaction,... [morningmedianewsfeed]

When the Sponsored Content (and Headline) Writes Itself - Posted November 12, 2014
Our sister publication Billboard reported this week about a breakfast of cross-promotion champions, headlining their item "New Usher Song Available Exclusively in Honey Nut Cheerios Boxes Sold at Walmart." Other media outlets have followed and, well, the breakfast cereal-buying public is having fun with it. Here's a sampling of the reaction,... [FishbowlNY]

Much Ado About a Variety Retweet - Posted July 28, 2011
Here's a great example of just how ridiculous it can get sometimes on Twitter. It started Wednesday when Variety film reporter Jeff Sneider retweeted an Entertainment Weekly TCA article about Alex Trebek... [FishbowlLA]

Fawning Film Reviewer Caught Cutting and Pasting - Posted February 3, 2010
Described as "widely quoted" film critic Paul Fischer got caught plagiarizing. The Vancouver Sun ran a very long for a newspaper piece about Fischer's lifting. According to the piece, which is cringe inducing on all fronts, Fischer wrote fawning, ridiculously kind things about horrible ... [FishbowlLA]

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