WHEN Thursdays, June 13 - July 25, 6:45-9:45 pm - Full Schedule
If you don't come up at the top of a search, your audience may never find you.
This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.
In this class, you will learn how to:
- Understand the difference between SEO and SEM
- Determine the most important factors of search rankings
- Report on web traffic and keep your website code clean
- Reach out to bloggers and other webmasters to have them link to your site
- Manage SEO and social media projects
By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.
Grace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer.
"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly
"I am not very technically minded, and I was worried I wouldn't understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity
"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent, creative, and really cared. I truly feel that I learned more than in any other class I've taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner
"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace's I've taken, and I highly recommend her." -- Kimberly Connolly
"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings