Shark Week

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Spotted around the media universe

Conservationists Use Twitter to Inject 'Real Science' Back into Shark Week - Posted August 13, 2014
If you were to search #SharkWeek on Twitter right now, it would yield plenty of brand tweets reminding customers that the product or service in question is a perfect tie-in to the annual celebration of our toothy, aquatic heroes. In fact, with shark-themed doughnuts, cars, cosmetics, and wh... [FishbowlDC]

Shark Week Takes a Big Bite out of Social TV - Posted August 24, 2012
According to AdAge, Discovery Channel execs first conceived of their big-name summer staple "... [FishbowlDC]

VW Beetle, Meet Great White Shark - Posted August 10, 2012
The Discovery Channel and Volkswagen got creative this year to promote the 25th anniversary of the ever-popular "Shark Week": They enlisted engineers to create a framework model of the famous VW Beetle that dou... [FishbowlDC]