Shark Week

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Spotted around the media universe

Conservationists Use Twitter to Inject 'Real Science' Back into Shark Week - Posted August 13, 2014
If you were to search #SharkWeek on Twitter right now, it would yield plenty of brand tweets reminding customers that the product or service in question is a perfect tie-in to the annual celebration of our toothy, aquatic heroes. In fact, with shark-themed doughnuts, cars, cosmetics, and wh... [PRNewser]

'Shark Week,' Social TV's #KingOfSummer, Set to Take Its Biggest Bite Yet - Posted August 11, 2014
Cue the 'Jaws' soundtrack: the 27th year of 'Shark Week' is upon us and primed to take its biggest social bite yet. Last year, 'Shark Week' was Discovery... [Lost Remote]

#SharkWeek becomes top trend on Facebook with 3.4 million interactions after day one - Posted August 5, 2013
Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Disc... [Lost Remote]

Shark Week Takes a Big Bite out of Social TV - Posted August 24, 2012
According to AdAge, Discovery Channel execs first conceived of their big-name summer staple "... [PRNewser]

VW Beetle, Meet Great White Shark - Posted August 10, 2012
The Discovery Channel and Volkswagen got creative this year to promote the 25th anniversary of the ever-popular "Shark Week": They enlisted engineers to create a framework model of the famous VW Beetle that dou... [PRNewser]

Discovery Channel Uses Social Media as Shark Week Bait - Posted July 6, 2011
Just when you thought it was safe to use social media ... Shark Week will take a bite out of Discovery Channel the week of July 31, and Twitter, Facebook, YouTube, GetGlue, and the iPhone and iPad are being used for bait. ... [SocialTimes.com]

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