Sharon Otterman

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Spotted around the media universe

Phil Griffin: 'Lean Forward' Campaign 'Is Going to Define Us As MSNBC' - Posted October 10, 2010
What exactly does it mean to "lean forward?" As MSNBC rolls out its new branding campaign, regular cable news viewers may be asking that very question. When concveiving the tagline however, MSNBC executives decided to ask themselves a different question: what is MSNBC? "We talked about all the attributes that make MSNBC... [TVNewser]

MSNBC's New Tagline Speaks to the Brand - Posted October 5, 2010
MSNBC is publicly announced its new tagline today: "Lean Forward." According to The New York Times, the new slogan "embraces its progressive political identity," juxtaposing the number two cable news chan... [PRNewser]

MSNBC Hires ESPN Vet for Top Marketing Job - Posted October 21, 2009
Sharon Otterman is joining MSNBC as Vice President and Chief Marketing Officer. Otterman, who joins MSNBC from ESPN, will be responsible for overseeing the network's on- and off-air marketing and branding. At ESPN Otterman was Vice President of Customer Experience Strategy & Digital Marketing. She joined ESPN in 2003 as VP... [TVNewser]

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