Shift Communications

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Sightings (21)

Spotted around the media universe

STUDY: What Do Americans Care About Most This Christmas? - Posted December 17, 2014
A week ago we published a consumer survey and infographic from our friends at SHIFT Communications that detailed shopping trends for... [FishbowlDC]

Study: Shopping Trends and Pitching Tips for Christmas 2014 - Posted December 10, 2014
This holiday season is awash in data. The matter at hand isn't just where and when people shop but how they shop -- and the numbers diverge sharply across demographic groups. It's all much more complicated than "Millennials are more likely to look for deals online." ... [FishbowlDC]

10 Pointers for Navigating the Measurement Maze - Posted September 16, 2014
Since measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC ... [FishbowlDC]

Spin the Agencies of Record - Posted July 31, 2014
Edelman will be PR AOR for the California Walnut Board and the California Walnut Comm... [FishbowlDC]

New SHIFT Communications EVP Scott Monty on the Future of PR - Posted July 22, 2014
We'll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he ev... [FishbowlDC]

Spin the Agencies of Record - Posted January 23, 2014
Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Norther... [GalleyCat]

Roll Call: SHIFT Communications, allen & gerristen, The Halo Group and More - Posted June 7, 2013
SHIFT Communications announced the addition of Pete Buhler as creative director. Buhler will be tasked with building the agency's creative department and expanding SHIFT's creative offerings. Buhler will grow the creative division internally, ensuring SHIFT's creative assets align with the agency's integrated marketing and PR offerings. He brings a wealth of... [FishbowlDC]

Ten 140-Character Job Openings - Posted May 16, 2013
Think you could sum up your job description in 140 characters? Recently, the Wisconsin Law Journal posted a job opening for a full-time reporter on, and used just 134 charact... [AllTwitter]

Spin the Agencies of Record - Posted April 4, 2013
Some are born great, some achieve greatness, and some hire public relations officers. - Daniel J. Boorstin Maroon PR announced the addition of two new clients to its growing ... [FishbowlDC]

Will PR Really 'Rule Native and Social?' - Posted April 4, 2013
Today in No, We're Not Tired of This Debate Yet news: Phil Johnson, CEO of PJA Advertising, wrote a story for AdWeek arguing that the whole "... [FishbowlDC]

What Does The New Facebook Feed Mean for Brands? 5 Takeaways - Posted March 8, 2013
In case you spent all day yesterday hiding under a rock, Facebook unveiled its brand new revamped news feed model. During the press conference, CEO Mark Zuckerberg said he wants the network to double as the world's best "personalized newspaper". We think we just heard the entire I... [FishbowlDC]

Spin the Agencies of Record - Posted February 14, 2013
Toyota Shifts AOR Gears... SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm w... [FishbowlDC]

Roll Call: SHIFT Communications, Hill+Knowlton Strategies, and Miller PR - Posted December 7, 2012
SHIFT Communications announced the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of the Top 50 Most Influential People in Social Media and Digital Marketing, Chris will work with SHIFT's account teams. Prior to joining SHIFT, Chris was the director of inbound marketing... [FishbowlDC]

Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More - Posted September 21, 2012
SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes -- from start-ups through Fortune 500 companies. She will be responsible for building SH... [FishbowlDC]

Roll Call: Dow Jones, SHIFT, and APCO - Posted June 20, 2012
Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string... [FishbowlDC]

Roll Call: B-M, Krupp Kommunications, Pivotal PR - Posted April 27, 2012
Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years... [FishbowlDC]

Spin the Agencies of Record - Posted March 9, 2012
Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm's Atlanta team will take the lead on this account. ... [FishbowlDC]

Spin the Agencies of Record - Posted December 20, 2011
Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSw... [FishbowlDC]

Spin the Agencies of Record - Posted January 6, 2011
In today's installment, there's distressed consumer debt (is there any other kind?), movie tickets, a competitive search, and a Mexican restaurant. Encore Capital Group, a distressed consumer debt buying and recovery company, has selected MSLGroup... [FishbowlDC]

Pitney Bowes Selects Shift Communications - Posted October 1, 2010
Pitney Bowes has selected Shift Communications to provide PR services for its Business Insight unit starting October 1. ... [FishbowlDC]

Interview: Shift Communications Principal Todd Defren - Posted January 29, 2010
... [FishbowlDC]