Siegel+Gale

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Spotted around the media universe

Q&A: Top Firms Expanding into the Asia Pacific Region - Posted August 14, 2014
It's not exactly news that the Asia Pacific region is one of the biggest opportunities for international firms looking to expand and serve a more global audience. Allison + Partners ... [PRNewser]

Roll Call: Ogilvy, Hill+Knowlton, Siegel+Gale and More - Posted July 18, 2014
Ogilvy PR appointed Jennifer Banovetz to the position of SVP/brand marketing director effective August 4th. Banovetz, who most recently served as SVP of consumer brand practice at Edelman Los Angeles, will remain in the L.A. area to "oversee the growth and strategic direction of the firm's work with major consumer accounts"... [PRNewser]

Q&A: What Are the Keys to Effective B2B Branding? - Posted July 15, 2014
Hint: it doesn't have to be as dull as a stock photo of a business meeting It's one thing to raise awareness of a consumer brand among the general public, but B2B audiences are even tougher in many ways. They don't just want a catchy camp... [PRNewser]

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