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Spotted around the media universe

Crowdly 2.0: The Next Step in 'After-Like Marketing' for Brands on Facebook - Posted August 6, 2014
Advocate marketing platform Crowdly, which refers to itself as the "after-... [AllFacebook]

SodaStream and Puppy Bowl Invite Fans to Host Super Bowl House Parties - Posted February 3, 2014
It's a standard tenet: Word of mouth is the most powerful form of marketing. So what better way to get the word out about a brand than to have someone host a party and invite their friends? This is the concept upon which [AllFacebook]

SUPER BOWL ADS: Winners And Losers On Facebook - Posted February 1, 2014
In the old days, viewers had to wait until Sup... [AllFacebook]

SodaStream Wasted Their Time Trying To Stir Up A Super Bowl Ad Controversy - Posted January 30, 2014
For a second year, the SodaStream Super Bowl ad has been rejected. Last year, CBS gave SodaStream the thumbs down because it directly attacked Coke and Pepsi. "The controversy ended up being more memorable than ... [GalleyCat]

STUDY: Super Bowl Ads Boost Facebook Likes - Posted February 7, 2013
How did running TV ads during CBS' broadcast of Super Bowl XLVII affect brands' ... [AllFacebook]

SodaStream Super Bowl Ad Rejected for Picking on Big Soda Brands - Posted January 31, 2013
We recently told you about SodaStream's clever ad being pulled for "denigrating" the bottle... [FishbowlDC]

PR Win: New SodaStream Spot Defies Ad Censors - Posted December 3, 2012
Last week we reported on a great ad by SodaStream, the masters of DIY carbonation. While we find the concept of homemade soda fascinating, we were mostly concerned with UK ad regulatory body Clearcast's decision to take the ad off the air for potentially offending the hyper-sensit... [FishbowlDC]

UK Authorities Axe Another Good Ad - Posted November 28, 2012
Yesterday we reported on UK advertising authority Clearcast's decision to pull an excellent SodaStream spot for "denigrating" major soda brands whose products don't even appear in the ad. Today brings another story of a regulatory group killing a clever campaign, and we have to ask: have ... [FishbowlDC]

'SodaStream' Ad Pulled in UK (For Being Effective?) - Posted November 27, 2012
If you've been watching TV in the US over the past several days, you may have seen this new ad for SodaStream, a device that allows bubble-lovers to create their own soft drinks at home, thereby saving both money and bottles. Personally, we found the 30-second spot crea... [FishbowlDC]