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Axe 'Showerpooling' Ads: Shameless and Sexist or Provocative with a Purpose? - Posted October 15, 2012
Every member of the ad team responsible for promoting Axe grooming products clearly attended class on the day their marketing professors told them that "sex sells."
Take, for instance, their ad featuring a stampede of half-naked women... [PRNewser]
Facebook Boosts Voting for Spike TV's Guys Choice - Posted June 10, 2011
Voting for the winners of Guys Choice, which debuts Friday at 9 p.m. on Spike TV, was up 115 percent compared with last year, and the cable network credit... [SocialTimes.com]
UFC Looking To Purchase Part Of G4 Channel - Posted June 9, 2011
The Ultimate Fighting Championship is in talks to buy an ownership stake of the G4 network from Comcast, according to reports.
The UFC's current contract with Spike expires at the end of the year and executives are bracing for president Dana White... [SportsNewser]
MTV Appoints New EVP of Insights - Posted March 21, 2011
MTV Networks Entertainment Group has promoted Tanya Giles to EVP of strategic insights and research, responsible for overseeing research and planning for Comedy Central, TVLand, Spike TV, their websites, and other sites such as Atom.com. The Gro... [PRNewser]
Casey Patterson Promoted to Exec. V.P. at MTV - Posted March 1, 2011
Casey Patterson has been named executive vice president, event production, talent development, and studio relations at MTV Networks Entertainment Group. Patterson previously was senior vice president of Spike TV and TV Land.
The Entertainment Group is... [Fishbowl NY]
Casey Patterson Promoted to Exec. V.P. at MTV - Posted March 1, 2011
Casey Patterson has been named executive vice president, event production, talent development, and studio relations at MTV Networks Entertainment Group. Patterson previously was senior vice president of Spike TV and TV Land.
The Entertainment Group is... [FishbowlNY]
LAT In 90 Seconds - Posted October 20, 2008
Graph Of The Day: Geoff Boucher takes in the landscape at the Spike TV Scream Awards and notices... [FishbowlLA]
This Just In: Men Like The Same Shows Girls Do. But For Different Reasons - Posted March 10, 2008
It took TV Guide and Spike TV money, time and marketing research effort to figure out what Desperate Housewives casting agents knew instinctively (and Sex and the City agents did not): Men will watch chick shows if the chicks on those shows are suffici... [FishbowlLA]
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