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So What Do You Do, Adam Brotman, VP of Starbucks Digital Ventures?
Brotman discusses the breakthrough idea behind the Starbucks Digital Network and how they're proposing a profitable cure for 'micro-boredom.'

Sightings (37)

Spotted around the media universe

More Companies Raising Prices - Posted January 4, 2012
Three more companies have announced that they are raises prices on their goods or services: Starbucks is raising prices by one percent on some items across the Northeast and Sunbelt; ... [PRNewser]

Black Friday Tip: Starbucks Cup Magic iPhone App Can Send eGifts - Posted November 25, 2011
The free Starbucks Cup Magic for iPhone app gained attention for its entertaining Augmented Reality interaction with Red Cup beverages at Starbucks. You can see what I found for the latte I bought in the video embeddded below. However, if you ar... [SocialTimes.com]

On Nov. 15, Starbucks Cup Magic Will Bring Red Cups to Life on Android & iPhone - Posted November 10, 2011
If you really need a good reason to make yet another trip to Starbucks, here's one to consider. On November 15, apps for Android and iPhone will be released that uses Augmented Reality (AR) to bring characters encoded on the Starbucks red cups to life. Pointing an iPhone or Android phone running... [SocialTimes.com]

Starbucks' Small Business Campaign Can Be Both Philanthropic and PR - Posted November 2, 2011
... [AgencySpy]

Free Coffee! Or Spend $85 On a Starbucks T-Shirt - Posted September 29, 2011
Today is National Coffee Day and some companies are using the holiday to give away free coffee, which is great. You have until 11a.m. to get your free cup at 7-11 and Kri... [PRNewser]

Starbuck's CEO Speaks, Emails, Tweets to D.C. 'No Donations for You' - Posted September 8, 2011
For the past few weeks Starbucks boss Howard Schultz has been stirring up interest in his town hall meeting. The town hall meeting was held Tuesday night as a phone-in and social media debate about the "paralysis and uncertainty" he says is being brought about by the high levels of... [SocialTimes.com]

Crowd Source Twitter Account Wants To Give You A Free Coffee (But Asks That You Pay It Forward) - Posted August 9, 2011
Now this is one of the most unique uses of Twitter I've seen. A kindly, pay-it-forward type has uploaded a picture of his Starbucks card for all the world to use at Starbucks that accept smartphone payments (most US retail locations). He only asks that if you have some spare change,... [AllTwitter]

Twitter+Starbucks App Account = Social Coffee Experiment : Jonathan's Card - Posted August 8, 2011
There's an interesting social experiment going on that involves a Twitter account, Starbucks mobile apps and a bit of web software development. The Twitter account is found here: @jonathanscard If you go there, you'll see a series of mesages indicating money added... [SocialTimes.com]

My Coffee Card Pro: Pay for Starbucks Coffee With Your Android Smartphone (app free today only) - Posted June 13, 2011
The Starbucks Card Mobile for the iPhone is a great app for people who use Starbucks pre-paid cards. It lets you pay for a product by scanning a barcode on the iPhone's screen. The balance of the card is updated almost instantly. I've long wondered why Starbucks does not provide an... [SocialTimes.com]

Edelman Names Ng To Lead Starbucks APAC Business - Posted May 16, 2011
Edelman has appointed Derek Ng to the regional client relationship manager (CRM) po... [PRNewser]

Study Finds Correlation Between Social Media Popularity and Share Price - Posted March 18, 2011
A study conducted by Pace University doctoral student Arthur O'Connor and Famecount.com, a ... [AgencySpy]

Does Starbucks Have an Accessibility Issue? - Posted March 14, 2011
... [PRNewser]

Strange Brew Blending on 'Morning Joe' - Posted March 9, 2011
Wayne's World has been making the cable rounds recently. At one point in the movie Wayne is forced to interview a major advertiser on his show. Wayne was happy to do it....NOT! This morning, I see an ... [PRNewser]

Roll Call: CBS, NBC, Glover Park, Starbucks, and More - Posted March 4, 2011
[caption id="attachment_16563" align="alignleft" width="144" caption="Sonya McNair"][/caption] Jim Lanzone has been named president of CBS Interactive as part ... [PRNewser]

The Latest Logo Redesign Is... - Posted January 6, 2011
Starbucks. The new logo is meant to celebrate the company's 40th anniversary. "Throughout the last four decades, the Siren has been there through it all," ... [PRNewser]

MWW's Kempner Named to White House Council - Posted December 15, 2010
President Obama has announced the list of intended members of the newly-established White House Council for Community Solutions. Alo... [PRNewser]

Companies Thinking Small to Go Green - Posted December 1, 2010
Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks la... [PRNewser]

Sharing Books with our Troops - Posted November 11, 2010
To honor our veterans today, we've collected links to share books with our troops. The nonprofit E-Books for Troops will help you share your used Kindle with our troops overseas. Through ... [GalleyCat]

A Visit to the Starbucks Digital Network on an iPhone 4 - FYI: Free iTunes Tunes Too! - Posted November 3, 2010
I felt a need for a flavored latte of some kind yesterday at mid-afternoon. So, walked across the street to Starbucks and choose a holiday themed egg nog latte. While there I decided to check out the recently launched SDN (Starbucks Digital Network) on my iPhon... [ThinkMobile - SocialTimes.com]

Starbucks Digital Network Mobile Friendly Because Notebook Use in Starbucks Flat or Declining - Posted October 25, 2010
Windows 7, which I like a lot, is essentially a fixed version of Windows Vista. You don't get any big new features when moving from Vista to 7. You do, however, get a much better user experience. Mac OS X 10.6 Snow Leopard is much like Windows 7 in its relationship... [ThinkMobile - SocialTimes.com]

Pay for Coffee Using the Starbucks BlackBerry or iPhone App: Seattle, SF Bay Area, NYC & Target Stores - Posted October 25, 2010
The nearly 300 Starbucks owned stores in New York City and Long Island are now accepting payment using barcodes displayed by the BlackBerry and iPhone apps. Why just the BlackBerry and iPhone? 71% of smartphones that connect to WiFi at Star... [ThinkMobile - SocialTimes.com]

Starbucks Is Getting Into eBooks - Posted October 20, 2010
Starbucks is getting into eBooks with the launch of the Starbucks Digital Network, a new web portal the coffee chain has launched in partnership with Yahoo. The Starbucks Digital Network features digital content such as music, movies, news and e... [eBookNewser]

Edelman Launches Integrated Marketing Unit - Posted October 4, 2010
Today, Edelman launched an integrated marketing unit that offers graphic design services, direct consumer advertising, event production and mobile marketing, and other branding and marketing services. Called ... [PRNewser]

Starbucks' Schultz: Brands Build Trust By 'Integrating Social and Digital Media' - Posted September 22, 2010
Starbucks CEO Howard Schultz, speaking yesterday at TheWrap's conference on media and the entertainme... [PRNewser]

Think Mobile Goes West - Posted September 20, 2010
This Thursday, September 23, mediabistro.com and MobileContentToday will host the first Think Mobile event on the West coast. Taking place at UCSF in San Francisco, the event will focus on mobile marketing case studies, mobile video, and more. ... [PRNewser]

Sundown on Sunset: Overlooked - Posted January 18, 2008
Eddie Murphy and Tracey Edmonds have a "spiritual marriage" only --she must have taken a gander at his child support payments. Paramount spent a lot of money to make Cloverfield ... [FishbowlLA]

The Corporate Side of Booksigning - Posted September 12, 2007
When Kim Ricketts launched her Book Events company more than three years ago in Seattle, no one else was connecting authors with corporations like Starbucks, Microsoft and Real Networks in a formal way. Now these things are much more commonplace, but that isn't keeping Ricketts from a hectic schedule that ends... [GalleyCat]

Trade Round-Up: August 24, 2007 - Posted August 24, 2007
Ang Lee is back with a new film and like his last boundary-pushing pic, "Brokeback Mountain," the Oscar-winning helmer pushes the envelope again but this time it's with the MPAA. His newest film, "Lust, Caution," just received an NC-17 rating, Variety reports. It's an erotic espionage ... [FishbowlLA]

Starbucks Selection #3: Oral History - Posted August 8, 2007
The AP reports that Starbucks has chosen "Listening Is An Act of Love: A Celebration of American Lives from the StoryCorps Project", a collection of 50 stories in an oral history project as its third book selection. The book, edited by Peabody award winner Dave Isay and published by Penguin P... [GalleyCat]

Authors At the Workplace to Read, Not Work - Posted July 23, 2007
The SF Chronicle's Tamara Straus looks at the recent trend of publishers sending authors not to the bookstores, but to the workplace to tour. Since the fall of 2005, for example, Google has joined several large West Coast companies such as Microsoft, Starbucks and Yahoo in hosting authors for weekly, sometimes... [GalleyCat]

Starbucks to Sell Books in UK - Posted April 5, 2007
The news that Starbucks plans to sell books in its 450 UK stores should be no surprise, considering the success the coffee retailer has had in the US with its two book selections to date, Mitch Albom's FOR ONE MORE DAY and Ishmael Beah's A LONG WAY GONE. The Bookseller reports... [GalleyCat]

We're Going To Need a New Name for This - Posted April 4, 2007
USA Today's Bob Minzesheimer looks at roman a clef novels that the authors swear are anything but. Meghan Daum wonders if memoirists should even bother documenting their self-absorbed lives when they can walk into Starbucks and see ... [GalleyCat]

Katherine Taylor Falls Into Chick Lit Bait Trap - Posted March 7, 2007
In reading debut novelist Katherine Taylor 's interview with the New York Observer's Spencer Morgan, I couldn't help but be reminded of the first time James Frey made headlines, long before any charges of fake writing and fabrication were levied his way. No, I'm t... [GalleyCat]

When Being Dooced Is Only One Side of the Story - Posted March 6, 2007
Sometimes, even us freewheeling bloggers like to exercise a little restraint. Because reporting on publishing people getting fired for what's clearly a case of going overboard on a small matter is, frankly, not the best use of our time and resources. But since Gawker's now gone ahead and present... [GalleyCat]

Yes, Starbucks Has Changed Ishmael Beah's Life - Posted February 27, 2007
Josh Getlin at the LA Times follows former child soldier Ishmael Beah around as he signs books in Manhattan, the author's profile growing in leaps and bounds ever since Starbucks made his memoir A LONG WAY GONE its second book choi... [GalleyCat]

Could Starbucks Trump B&N as Publishing Power Brokers? - Posted February 23, 2007
So posits Crown editor & thriller writer Jason Pinter after comparing and contrasting the opening one-week sales of Chris Bohjalian's THE DOUBLE BIND - picked as Barnes & Noble's second store-wide pick - and Starbucks' sophomore choice, Ishmael Beah's A LONG WAY GONE. According to the March 4... [GalleyCat]

Exact Sales Figures: The Needle/Haystack Conundrum - Posted February 14, 2007
As part of its continuing coverage of the Clive Cussler/Philip Anschutz lawsuit (more on that below) the LA Times delves into one of the key points of the lawsuit - did Cussler grossly overinflate his sales figures - and fans back into the publishing industry's general cluelessness vagueness of exact sales... [GalleyCat]

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