Stefan Sonnenfeld

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Sightings (27)

Spotted around the media universe

Periscope Introduces 'Ralphpunzel' for Great Clips - Posted 4 days, 4 hours ago
Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled "Ralphpunzel." Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. In the spot, he decides to finally get a haircut and is able to book ahead on Great Clips'... [AgencySpy]

BBDO NY Looks at 'Monsters Under the Bed' for Sandy Hook Promise - Posted December 11, 2014
With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy. In the three-minute video "Monsters Under the Bed," an interviewer has children draw pictures of... [AgencySpy]

FitzCo//McCann Earns it for Coca-Cola, Walmart - Posted December 9, 2014
FitzCo//McCann created a holiday spot for Coca-Cola and Walmart entitled "Earn It" which features a sentimental twist designed to tug at heartstrings for the holidays. The spot shows a teenager working odd jobs around the holidays to earn some extra money. After finally earning enough money he heads to Walmart to make... [AgencySpy]

CP+B LA Gets Sweet for WeMo - Posted October 24, 2014
CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer's sweet sides with a 60-second broadcast spot. The spot, entitled "The Big Anniversary Rig" tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an "anniversary... [AgencySpy]

CP+B and James Harden Call on Master Groomer 'The Beard Guru' - Posted September 17, 2014
In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it's not his defense: it's his beard, which is too intense for the game's new "face scanning technology." In order to address the matter, he turns to... [MediaJobsDaily]

CP+B and James Harden Call on Master Groomer 'The Beard Guru' - Posted September 17, 2014
In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it's not his defense: it's his beard, which is too intense for the game's new "face scanning technology." In order to address the matter, he turns to... [AgencySpy]

RPA Debuts New Work for ARCO - Posted September 2, 2014
RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro's purchase of ARCO from BP. The campaign celebrates ARCO's "top tier" designation, as its gasoline "exceeds EPA minimum detergent requirements to help clean engines and maintain optimal vehicle performance." To highlight the benefits of treating your car right with ARCO... [AgencySpy]

Goodby, Adobe Go 'Woo Woo' Over New (Fake) Social Platform - Posted June 16, 2014
In case you missed its premiere during this past weekend's U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all--nice scheduling, PGA), here's the new GS&P-created spot for Adobe that introduces us to something called "Woo Woo." What is it, you ask? Well, it's a... [AgencySpy]

72andSunny Quotes Pop Culture for Samsung's New, Curvy TV - Posted May 19, 2014
72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung's Curved UHD TV, called "The Curve Changes Everything." The new broadcast spot debuted last night during primetime programing including AMC's Mad Men, NBC's Women of SNL, and the season finale of Fox's execrable Family Guy,... [AgencySpy]

CP+B Rolls Out New Kraft Mac & Cheese Spots - Posted April 30, 2014
CP+B have unveiled the latest in their continuing "You Know You Love It" campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft's macaroni and orange goo product has included the funny, on-point "What I Did For Love" and the nostalgia-laden "... [AgencySpy]

Vanilla Ice Rocks Out in New Kraft Mac n' Cheese Spot from CP+B - Posted February 18, 2014
Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own "Ninja Rap" in a new spot from CP+B promoting Kraft's ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pa... [AgencySpy]

Evolve Asks Gun Owners Not to Be Dumbasses - Posted February 18, 2014
Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses. Saatchi & Saatchi's pro-bono campaign features a short, satirical video called "The Bill of Rights for Dumbasses." The 1:40 video... [AgencySpy]

VB&P Crafts Inspiring 'Look Inside' for Intel - Posted February 5, 2014
For the follow-up to the popular "Look Inside. Jack Andraka" video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer. Erik is a mountain climber who has climbed the seven tallest summit... [AgencySpy]

Heineken Responds to 'The Odyssey' Authenticity Doubters - Posted February 3, 2014
Following the release of W+K Amsterdam's "The Odyssey" last week, Heineken has released a tongue-in-cheek response to the comment section skeptics who questioned the spot's authenticity. The 2:10, presented as "the genuine response of our official PR representative Dymfke van Der Gaal," replies directly to YouTube commenters who publicly questioned the authenticity... [AgencySpy]

Bono Tries to Guilt You Into Downloading U2's New Song - Posted February 3, 2014
You probably saw the trailer for U2's new music video, directed by Mark Romanek, for their latest release "Invisible" during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory. "Invisible," which was produced by Danger... [AgencySpy]

CP+B Condones Grand Theft Auto for Kraft Mac & Cheese - Posted January 30, 2014
CP+B's funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft's signature macaroni and cheese-like-product. Set to Marvin Hamlisch's "What I Did For Love," the 45 second spot shows individuals engaging in some questionable behavior to get their ... [AgencySpy]

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding - Posted October 10, 2013
BBDO's latest spot in its feudal Twix campaign, "Break Room," continues to stoke the feud between left and right Twix. In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects... [AgencySpy]

'NBA2K14' Makes it 'Reign' in Lebron James-Starring Spot - Posted October 4, 2013
In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James's first game cover, Zambezi returns with the official launch ad for the game featuring who most belie... [AgencySpy]

If This 'It Can Wait' Doc Doesn't Help the Cause, We Don't Know What Will - Posted August 9, 2013
We figured we'd hold off on posting about this until this afternoon because it's Friday and you might actually be able to view this in full, if you haven't already, because it deserves to be. Werner Herzog, the legendary director, writer and/or producer of a million projects inc... [TVNewser]

Applebee's, CP+B Bring Back the Lunch Decoy - Posted July 30, 2013
CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee's by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a longer ad - 102 seconds - showing various worke... [AgencySpy]

To the Wannabe and/or Budding QBs Out There, Pizza Hut, Martin Agency Salute You - Posted January 22, 2013
Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let's try to fill the void with something we overlooked last week that is, well, football-related. Here's a new effort from Martin... [AgencySpy]

Jell-O's Funpocalypse, Much More Exciting Than Actual Apocalypse - Posted December 17, 2012
We're only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel... [AgencySpy]

With the NBA Lockout Looming, This is All We Have - Posted October 6, 2011
Basically, it comes down to next Monday's meeting between the NBAPA, the owners and commish... [MediaJobsDaily]

180LA Helps Mitsubishi Break Five World Records in 24 Hours - Posted February 9, 2011
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D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot - Posted February 4, 2011
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Boost Looks at the Life of a Giant to Promote 'Shrinkage' - Posted November 1, 2010
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180LA Steers Adidas Campaign into the Fast Lane - Posted October 21, 2010
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