Steve Ladurantaye

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Revolving Door Newsletter: 05.29.12
More Paper Cuts; Atlantic Staffs Up Quartz

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Google Uses Print Newspaper Ad To Advertise Search Ad Effectiveness - Posted August 15, 2012
Google searches frequently help drive traffic to news stories at newspaper websites. But here's a different twist on the relationship between the search giant and newspapers: Using a newspaper to drive advertisers to the search giant. That's what Google apparently hopes to achieve in its new ad, which Globe and Mail media reporter... [10,000 Words]