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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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Google Uses Print Newspaper Ad To Advertise Search Ad Effectiveness - Posted August 15, 2012
Google searches frequently help drive traffic to news stories at newspaper websites.
But here's a different twist on the relationship between the search giant and newspapers: Using a newspaper to drive advertisers to the search giant.
That's what Google apparently hopes to achieve in its new ad, which Globe and Mail media reporter... [10,000 Words]
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