Steve Rosen

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Sightings (10)

Spotted around the media universe

W+K NY Gets in on the Shark Action for Southern Comfort - Posted August 13, 2014
The latest in W+K New York's "Whatever's Comfortable" campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called "Shark," opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera... [AgencySpy]

W+K NY Introduces the 'Young Gun' for Southern Comfort - Posted June 18, 2014
W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled "Young Gun." Apparently, the real name of the "Young Gun" is Stephen, "an accomplished bartending journeyman," with a self-described "not neat" style. "If you can't be comfortable with yourself, how can you expect to make anyone... [AgencySpy]

BBDO/NY, Wondros Tap Celebrity Chefs for (RED) - Posted May 20, 2014
BBDO New York teamed up with production company Wondros for a new campaign supporting AIDS charity (RED). The 30-second spot, directed by Christian Weber, features food celebrities such as Chef Mario Batali, Chef Wylie Dufresne... [AgencySpy]

BBDO Releases New Olympics Visa Spot, 'Night Swim' - Posted February 7, 2014
BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace. The 45 second spot, "Nightswim," follows Torin on one of his night runs through "an ocean of snow," where "it's only [him] and the mountain." Torin explains that he skis at night because the days j... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

GoDaddy Finally Moves Away from Douchebag Ads with 'TMI' - Posted May 28, 2013
About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we'd see the end of the "GoDaddy Girls" gimmick, or even the beginning of a more nuanced campaign. Instead, during this year's Super Bowl, GoDaddy offered us Bar Rafaeli ("sexy") making out with... [AgencySpy]

McGarryBowen Shows Off Verizon's Tech Solutions with a Little Help from Philip Glass - Posted January 11, 2013
We've been told by those in the know that this new effort from McGarryBowen NY for Verizon called "Powerful Answers" actually marks the wireless carrier's first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wir... [AgencySpy]

Rob Zombie Brings Doom, This Time for Amdro - Posted April 26, 2012
  As a longtime followe... [MediaJobsDaily]

Rob Zombie Brings Doom, This Time for Amdro - Posted April 26, 2012
As a longtime follower of the ... [AgencySpy]

McCann Produces Launch Spot for Verizon Small Business - Posted April 12, 2011
Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end... [MediaJobsDaily]

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