StevensGouldPincus

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Spotted around the media universe

PR Industry Growing Despite Weak Economy - Posted September 16, 2013
Encouraging news on a dreary Monday in New York City: the American PR industry is doing quite well, thanks. According to a study... [PRNewser]

PR Agency Profitability Reaches 18.6 Percent in 2011 - Posted June 12, 2012
Annual benchmarking research conducted by M&A consultancy StevensGouldPincus finds that PR agencies reported 18.6 percent profitability in 2011. The numbers are an improvement from the prior year (15.6 percent) and a big leap from 13.9 percent profitability reported ... [PRNewser]

PR Vet Ted Pincus Dies - Posted October 2, 2011
Ted Pincus, PR vet and Chicago Sun-Times columnist, has died at the age of 78. Pincus suffered from multiple myeloma, a cancer afflicting the plasma cells in the bone marrow. Pincus was founder of the Financial Relations Board, which he sold for $40 million in 2000 to ... [PRNewser]

SGP Poll: Biggest Reason for PR Firm Use of Social Media is Corporate Brand Building - Posted August 8, 2011
StevensGouldPincus, the PR and ad agency M&A specialty with the side gig in benchmarking studies, has conducted a new digital flash poll finding that "corporate brand building" is the biggest reason that PR firms are using social media. More than three-quarters of respondents (77.5 percent) said that building a client's brand is... [PRNewser]

Research: PR Firm Profitability Back at 2008 Levels - Posted July 5, 2011
Findings from the Best Practices Benchmarking Survey, conducted annually by StevensGouldPincus, found that U.S. PR firm profitability in 2010 surged back to 2008 levels. The 104 PR firm respondents reported 15.6 percent profita... [PRNewser]

Small Firms Make Recession-Related Adjustments - Posted November 2, 2010
Everyone was hard hit by the economic recession. In 2009, 64 percent of PR firms saw declining revenues, according to StevensGouldPincus (SGP). However, for small firms, the recession posed a unique set of challenges. ... [PRNewser]

PRNewser Poll: Do Clickthroughs Determine Influence? - Posted October 5, 2010
Last week, we asked whether social media will overtake traditional media as a primary PR tool. The numbers are in, and nearly 58 percent of respondents... [PRNewser]

PRNewser Poll: Will Social Media Overtake Traditional Media as a Primary Tool? - Posted September 28, 2010
Last week, PRNewser asked how often you meet with your clients and other contacts in-person. Nearly 41 percent of respondents said "Hardly ever. Most of my work can be conducted in the office, on the phone, or via e-mail." Surprised? Probably not. Stats fro... [PRNewser]

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