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Spotted around the media universe

SMFB Shows 'Where Good Days Start' for IKEA - Posted August 20, 2014
Norwegian agency SMFB is launching a new integrated campaign for IKEA's latest collection, which, for the first time, centers around an interactive video rather than a traditional television commercial (although there's one of those, too). The interactive video, entitled "Where Good Days Start," is a collaboration between SMFB and production company Media... [GalleyCat]

Geox Puts Waterproof Shoes to the Ultimate Test, Develops New Form of Torture - Posted October 3, 2013
Last year, Geox took their line of Amphibiox waterproof shoes to the rainiest place on earth: Cherrapunjee, India -- which has an annual rainfall of around 12,000 mm. This year, Norwegian agency SMFB found an even more extreme way to test Geox's Amphibiox technology. SMFB enlisted one brave volunteer, named Tom,... [GalleyCat]