Super Bowl

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So What Do You Do, Lesley Visser, CBS Sports Reporter and Hall of Fame Sportscaster?
Covering nearly every sport imaginable, groundbreaking sportscaster Lesley Visser talks about her path to the Hall of Fame and how women can blitz into the male-dominated field.

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Spotted around the media universe

GM Says No More Super Bowl Advertising - Posted May 18, 2012
General Motors has dropped another advertising bomb, saying it will no longer advertise during the Super Bowl. CMO Joel Ewanick made the announceme... [PRNewser]

WRTV Opening Street-Level Studio in Downtown Indianapolis - Posted May 10, 2012
WRTV now has what no other station in Indianapolis has: a permanent street-level studio. The ABC-affiliate announced today plans to open a permanent, glass-enclosed studio in downtown Indianapolis. The space, located on ... [TVSpy]

The Story Behind KNOP's Will Ferrell Super Bowl Ad - Posted February 7, 2012
KNOP general manager Lewys Carlini had one thought when he first watched the now-famous ... [TVSpy]

KNOP Airs Will Ferrell Super Bowl Commercial, GM Calls it 'Odd' - Posted February 7, 2012
KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell duri... [TVSpy]

Auto Companies, M.I.A., Twitter (And the Giants) Among the Big Super Bowl Winners - Posted February 6, 2012
According to ... [PRNewser]

Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn't See - Posted February 6, 2012
While the rest of the nation was going on about all the celebrities in ... [PRNewser]

Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn't See - Posted February 6, 2012
While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in ... [AgencySpy]

Super Bowl Ad Frenzy Overshadowing the Game? - Posted January 31, 2012
It's only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fev... [AgencySpy]

Super Bowl Ad Frenzy Overshadowing the Game? - Posted January 31, 2012
It's only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fev... [PRNewser]

Who is Your Favorite New York Giants Broadcaster? - Posted January 30, 2012
With New Yorkers revved-up for another Giants Super Bowl appearance, this week's poll uses the Big Blue hype to its advantage: Who is your favorite Giants broadcaster? The selections below are from the team's broadcast on radio throughout the decades. As always, if another name comes to mind, feel free to add... [FishbowlNY]

Sunbeam Ends DirecTV Blackout, Saves Super Bowl - Posted January 27, 2012
Sunbeam Television, which owns WSVN in Miami and WHDH in Boston, reached a new retrans agreement with DirecTV on Thursday. The deal ends a weeks-long blackout and guarantees that DirecTV subscribers in Boston will... [TVSpy]

Super Bowl Blackout Possible in New England - Posted January 24, 2012
As the New England Patriots prepare for the Super Bowl, DirecTV subscribers in Boston are fretting over a potential blackout of the game. Sunbeam Television, which owns Boston NBC-affiliate WHDH, is currently locked in a retrans battle with DirecTV and has pulled its st... [TVSpy]

Buzz Surrounding Super Bowl Ads Already Starting - Posted January 3, 2012
Super Bowl ad time is sold out, with the average ad priced at $3.5 million, according to Ad Age. (The article reports that a couple of unnamed advertisers are trying to back out.) As we mentioned in t... [PRNewser]

Will Online Streaming Make The 2012 Super Bowl The Most-Watched In History? - Posted December 21, 2011
The big news of the hour for sports fans (and web video fans) is that on Super Bowl Sunday 2012 viewers will be able to watch the big game not only on TV, but from their computers and mobile devices as well. That's right--Super Bowl XLVI will be the first... [SocialTimes.com]

NY/NJ Super Bowl Committee Chooses Source Communications - Posted September 27, 2011
The New York/New Jersey Super Bowl Host Committee for the 2014 Super Bowl has chosen Source Communications to create the logo to be used in collateral materials (at left) and both print and TV ads. Source is an advertising an... [AgencySpy]

NY/NJ Super Bowl Committee Chooses Source Communications - Posted September 27, 2011
The New York/New Jersey Super Bowl Host Committee for the 2014 Super Bowl has chosen Source Communications to create the logo to be used in collateral materials (at left featuring the George Washington Bridge and a snowflake ... [PRNewser]

Media General Reports Slight Dip in First Quarter - Posted April 20, 2011
Media General, which operates 18 stations focused mainly in southeastern markets, announced today that first quarter TV revenue had dropped 2.6% compared to the same period last year. In its earnings report, Media General pointed to the same factors that Gannett ... [TVSpy]

Groupon Super Bowl Ads: Fun or Flop? - Posted February 7, 2011
During one of the Super Bowl's many commercial breaks on Sunday, viewers were treated to a string of controversial ads from Groupon, the two-year-old group buying startup that has been r... [WebNewser - SocialTimes.com]

Twitter Determines Top Super Bowl Commercial - Posted February 7, 2011
Last night's Super Bowl had Twitter buzzing for hours - with tweets largely commenting on the commercials and the half-time show. In the spirit of commercialism, social media monitoring firm Radian6 and advertising agen... [AllTwitter]

Tweet the Best Headline for the Super Bowl, and win BIG - Posted February 4, 2011
Just in time for Sunday's game, CNBC's sports reporter Darren Rovell has announced a massive prize attached to his Twitter Super Bowl Headline contest. He is encouraging his followers to tweet their best attempt at a Super Bowl headline, with the winner getting a... [TVSpy]

Twitter Scores During Super Bowl XLV - Posted January 28, 2011
Last year, between 40 and 50 percent of all tweets during the height of the Super Bowl were related to the game. And this year Twitter will capitalize on this huge fan base by offering Super Bowl fans a new way to join in on the game-day excitement. Part... [AllTwitter]

Sports Illustrated To Party at the Super Bowl - Posted January 28, 2011
After taking a two year break, Sports Illustrated will once again be throwing a Super Bowl party. The magazine held back on partying the last two Super Bowls because of budget constraints, but now it's ready to do it all again. The party will be held on Friday,... [FishbowlNY]

Active on Twitter? Watch the Super Bowl? Mercedes-Benz Wants to Give You a Car - Posted December 13, 2010
The Super Bowl packs the stadium, sees the most HDTV sales of the year, and has advertisers drooling over the $3 million 30-second TV ads that run during the commercial break - and now it's a social media phenomenon, too. Advertisers are flocking to Twitter to run... [AllTwitter]

Mike Pereira To Join Fox Crew In Dallas For Super Bowl - Posted November 19, 2010
There won't be a need to toss to Mike Pereira at the Fox Los Angeles studios during the Super Bowl. The former head of officials for the NFL will be ... [SportsNewser]

SBJ: Super Bowl Ad Spots Nearly Sold Out - Posted August 30, 2010
If football ad sales are any indication, the ad recovery the business is seeing this year is the real deal. As we reported last week, ad sales look to be strong for the upcoming 2010-2011 season, but we had no ide... [SportsNewser]

Super Bowl to Bump Oscars? - Posted August 26, 2010
The NFL plans to move to 18 regular season games starting with the 2012-2013 season. "I think it's a win-win all around," New England Patriots... [SportsNewser]

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