Super Bowl

Facebook: A Marketing Platform Like No Other - Posted June 10, 2013
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the ... [AllFacebook]

Breaking Into Facebook With Break Media -- An Interview With Chris Strickland - Posted June 7, 2013
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You've most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While... [AllFacebook]

Video StoryEngine Helps Brands Get 'iNvolved' With Videos On Facebook - Posted May 21, 2013
Another way to promote brands through videos on Fa... [AllFacebook]

Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad - Posted May 21, 2013
Did Facebook's ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star ... [AllFacebook]

Social Integration Platform Mass Relevance Announces Major Milestones - Posted May 16, 2013
Mass Relevance, a social integration platform that worked with Facebook and CNN for Election In... [Lost Remote]

Social Integration Platform Mass Relevance Announces Major Milestones - Posted May 16, 2013
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Ins... [AllFacebook]

REPORT: Super Bowl Ads? Small Businesses Would Rather Have Large Facebook Communities - Posted May 6, 2013
Small business owners surveyed by office-products giant Staples would rather have large ... [AllFacebook]

MTV Movie Awards To Feature Facebook Integration - Posted April 10, 2013
The MTV Movie Awards April 14 will feature the social network ... [AllFacebook]

Facebook Rolling Out Replies, Ranked Comments - Posted March 25, 2013
As reported last week, Facebook announced Monday that it... [AllFacebook]

YouTube Reaches 1B Unique Monthly Users - Posted March 21, 2013
Facebook has company in the ... [AllFacebook]

The four must-download apps for this year's NCAA March Madness - Posted March 17, 2013
On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own ... [Lost Remote]

Third-Party Content Can Be A Key Component Of Marketing On Facebook - Posted March 7, 2013
The recent real-time marketing coup by Oreo and its agency, ... [AllFacebook]

On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred - Posted February 28, 2013
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and ad... [AllFacebook]

Most 'Social' Brands Missed Their Chance to Shine on Oscar Night - Posted February 25, 2013
The media has rendered its verdict: Despite receiving the message that it's all about Oreo-style "real time marketing", brands promoting themselves during last night's Academy Awards (or "The Super Bowl for women" if you're a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second... [PRNewser]

Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement - Posted February 13, 2013
Budweiser... [AllFacebook]

Facebook Mobile Advertising Is A Big Part Of 1-800-Flowers' Valentine's Day Bouquet - Posted February 12, 2013
Valentine's Day is like the ... [AllFacebook]

Oreo Does It Again with Timely Justin Timberlake Grammy Tweet - Posted February 11, 2013
At this point, you may be a little tired of hearing about Oreo's game-winning Super Bowl blackout "You can still dunk in the dark" tweet. But that little bit of in-the-moment messaging brilliance was no fluke. While the Oreo social media team's visual tweet celebrating Justin Timberlake's return to pop music... [PRNewser]

'Iron Man 3' Lit Up Facebook During Super Bowl Blackout - Posted February 6, 2013
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed ... [AllFacebook]

BuzzFeed Shines an 'Unflattering' Spotlight on Beyonc 's PR Team - Posted February 6, 2013
The Baltimore Ravens may have won the game, but the team really came in second on Super Bowl Sunday: first was a ... [PRNewser]

The Scoreboard: Sunday, February 3 - Posted February 5, 2013
25-54 demographic (Live +SD) Total day: FNC: 157 | MSNBC: 105 | CNN: 70 | HLN: 120 Primetime: FNC: 38 | MSNBC: 82 | CNN: 23 | HLN: 75 5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a: FNC ... [TVNewser]

Third Time's a Charm: KMIZ Struggles with Super Bowl Text Update - Posted February 5, 2013
KMIZ, the ABC affiliate for Columbia, MO, needed three chances to correctly update its viewers on the final score for Sunday's Super Bowl. The first text got the San Francisco 49ers name wrong, calling them the 46ers. The second text (pictured) had t... [TVSpy]

Social Media Newsfeed: Happy Birthday, Facebook | Twitter Acquisition - Posted February 5, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Football Fans Petition White House for 'Day After Super Bowl' Holiday - Posted February 4, 2013
Via our sister site Media Jobs Daily, we bring you news that the bold souls at fantasy foot... [PRNewser]

The Superdome Blackout, MetLife Stadium and PR Karma - Posted February 4, 2013
PR professionals believe in karma. We just do. It's part of the job. As soon as you start believing that everything will go right because you're prepared and you really mean well, something goes wrong. When the lights went out during the Super Bowl last night, we cringed... [PRNewser]

4 Super Bowl 'Rebranding' Reviews: What Worked? What Didn't? - Posted February 4, 2013
Since today is officially Review the Super Bowl day, we thought we'd riff on a theme we saw in several of last night's big-name ads: rebranding. The companies in question aren't exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a... [PRNewser]

The Super Bowl Killed It On Twitter - And So Did Smart Advertisers - Posted February 4, 2013
Whether or not you're a sports fan, smart marketers watched and participated in Super Bowl buzz - and the payoff was HUGE. How huge? There were 24.1 million Tweets about the game and halftime show, not including the ads. And, as predicted, the volume of ... [AllTwitter]

Top 10 2013 Super Bowl Commercials, According To Hulu Viewers - Posted February 4, 2013
Well folks, the most anticipated night of the year for TV advertising (oh, and football) is behind us. Which were your favorite Super Bowl spots? Which brands do you think scored big and which do you think could've done better? We've compiled a list of the top 2013... [SocialTimes.com]

Super Bowl smashes social TV records - Posted February 4, 2013
Updated: Last night's game, halftime show, commercials and power outage combined to make it the most social event on television to date, according to data from Bluefin Labs and Trendr... [Lost Remote]

Social Media Newsfeed: Social Super Bowl | Twitter Data Breach - Posted February 4, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Tapad sees 166% bump in Super Bowl cross-device ad spends in 2013 [Vine] - Posted February 3, 2013
With the big game behind us and a blackout the shook the web, it's a good time to reflect on how big cross-device advertising has become a... [Lost Remote]

Quick-thinking brands take to social media to capitalize on Super Bowl power outage - Posted February 3, 2013
Updated: When half of the Superdome plunged into darkness during the third quarter of the Super Bowl, the CBS broadcast booth fell silent. After a commercial break and a little fumbling around, CBS sideline reporter Steve Tasker took over the b... [Lost Remote]

An inside look at social TV activations for Super Bowl XLVII - Posted February 3, 2013
Super Bowl XLVII promises to be the most social Super Bowl ever, and might even be the most social single event of 2013. To prepare you for the event, here's a roundup of ways to stay connected before, during, and after the game whether you like foo... [Lost Remote]

This Super Bowl NewsHub Is The Place To Be On Game Day - Posted February 2, 2013
Plan to talk smack about the Super Bowl on Twitter tomorrow? If last year is any indication, millions of you will - and you won't want to miss out on any of those retweetable moments (they reall... [10,000 Words]

This Super Bowl NewsHub Is The Place To Be On Game Day - Posted February 2, 2013
Plan to talk smack about the Super Bowl on Twitter tomorrow? If last year is any indication, millions of you will - and you won't want to miss out on any of those retweetable moments (they reall... [AllTwitter]

Two 49ers Deny Making the 'It Gets Better' PSA in Which They Appear - Posted February 1, 2013
The San Francisco 49ers, who happen to be playing in a certain football game this Sunday, earned a bit of bad press earlier in the week after cornerback Chris Culliver decided to let the world know that he "[doesn't] do the gay guys, man" and that any pro football players who... [PRNewser]

Reporter Turns Tables on Videobomber Before Super Bowl - Posted February 1, 2013
Okay, as everyone gears up for Super Bowl Sunday, one can only imagine how hyped up New Orleans is for the big day. Well, Jessica Sanchez, correspondent from Orlando's CBS affiliate, experienced this first-hand when an inebriated 49ers fan videobombed her live shot. Instead of ignoring the f... [TVNewser]

Facebook Apps Bring Super Bowl Spectators Together - Posted February 1, 2013
Even if you're at a huge Super Bowl party this Sunday, you'll probably be checking Facebook on your phone or tablet. Maybe you want to congratulate your friend in Baltimore or talk some trash to a buddy in San Francisco. There are several Facebook-integrated applications that look to enhance your Super... [AllFacebook]

DOJ Wants to Keep Your Beer Affordable (And Budweiser Clydesdales Make Us Cry) - Posted February 1, 2013
Beer drinkers of America: the Department of Justice has your back. The DOJ filed a civil antitrust lawsuit this week to stop Anheuser-Busch InBev's $20.1 bill... [PRNewser]

Friday Morning Laughs - Super Bowl XLVII Edition - Posted February 1, 2013
TGIF! The end of the workweek is here at last and the weekend is just around the corner. In honor of this Sunday's big game, we've compiled a list of some of the funniest pre-released Super Bowl commercials and videos for this week's Friday Morning Laughs. We've got... [SocialTimes.com]

Coca-Cola Insists Its Arab 'Camel Jockey' Ad Isn't Racist - Posted January 31, 2013
Earlier today we asked whether the new practice of releasing Super Bowl ad spots before the big game was a good PR move. Now further developments make the question seem even more relevant: multiple brands have already attracted accusations of racism based on these teasers. First Volkswagen faced a ... [PRNewser]

How ANY Business Can Benefit From Super Bowl Buzz On Twitter - Posted January 31, 2013
So your business isn't big enough to buy a commercial on Super Bowl Sunday, hmm? Don't despair, most businesses aren't. But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter - and you can too. And you can even do ... [AllTwitter]

GetGlue begins to monetize with Pepsi as big launch partner for Super Bowl - Posted January 31, 2013
Big social TV news today: GetGlue has announced that Pepsi will be its big launch partner in their first foray into monetization. "Promoted Entries" will launch for the Super Bowl with "new sponsorship units available across GetGlue s... [Lost Remote]

The AllFacebook Guide To Super Bowl XLVII - Posted January 31, 2013
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII -- a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases ha... [AllFacebook]

SodaStream Super Bowl Ad Rejected for Picking on Big Soda Brands - Posted January 31, 2013
We recently told you about SodaStream's clever ad being pulled for "denigrating" the bottle... [PRNewser]

YouTube Ad Blitz To Bring Social Gaming To Super Bowl 2013 - Posted January 31, 2013
With the Super Bowl just days away, YouTube has announced that this year's Ad Blitz will be bigger and better than ever, thanks to a partnership with Adweek and the introduction of new social gaming components, inclu... [SocialTimes.com]

Poll: Do Super Bowl Ad Leaks = Good PR Strategy? - Posted January 31, 2013
Isn't it interesting how branding and advertising strategies converge around the Super Bowl? No matter how what kind of products they're promoting, companies and agen... [PRNewser]

Shazam to Deliver Second-Screen Support for Super Bowl Ads - Posted January 30, 2013
A year ago, the sound-recognition app Shazam launched its efforts to recognize television content during Super Bowl XLVI. For this year's Super Bowl, the company hopes to push farther into so-called "second screen... [AllFacebook]

RIM Spends a Ton, Rebrands Itself as...BlackBerry! - Posted January 30, 2013
In case you aren't a tech blogger, this morning's hot story concerned the future of Research in Motion, one of America's "most... [PRNewser]

'Super Bowl Media Day' as PR Spectacular - Posted January 30, 2013
PR challenge of the day: working for a professional sports league (the NFL) that still inspires thousands of fans to pay $25 to sit around and watch its biggest stars act dumb for the camera. Just kidding--"Super Bowl ... [PRNewser]

Taco Bell Loves Fun., Old People and Espa ol - Posted January 29, 2013
When we hear the words "Taco" and "Bell" together, our thoughts don't turn to retirement homes, native Spanish speakers or the one-hit wonder band Fun.. But America's biggest rice, corn and beans chain brings the three together in what may be the most amusing way possible for its first Super Bowl commercial. We... [PRNewser]

When Will the NFL Fully Address Its Concussion Problem? - Posted January 29, 2013
Indisputable fact: Americans love football. Pretty much every member of every key demographic watches the Super Bowl, even if we're more concerned with the commercials. ... [PRNewser]

Where To Get Your Pre-Game Fix Of 2013 Super Bowl Ads - Posted January 29, 2013
Super Bowl XLVII is less than a week away and, as usual, big brands are giving viewers a sneak peak of what's to come during Sunday night's commercial breaks. If you're looking to get your pre-game fix of 2013 Super Bowl ads, there some great resources online to help ensure... [SocialTimes.com]

Can HootSuite Predict the Winner of the Super Bowl XLVII? - Posted January 28, 2013
HootSuite today announced the launch of its social media command center for the Super Bowl game on February 3. The dashboard is the official social media management system for the New Orleans Super Bowl Host Committee, done in partnership with FSC Interactive. Fans can see how the Baltimore Ravens stack up against... [SocialTimes.com]

Infographic: Who Will Win the Social Media Super Bowl? - Posted January 28, 2013
When the San Francisco 49ers take on the Baltimore Ravens at the Super Bowl, whose fans will tweet the loudest? This infographic compares the fan counts for each team on Twitter, Facebook, and Google+. It should come as a surprise to no one that San Francisco, the birthplace of social media, has... [SocialTimes.com]

Volkswagen Turns To Disgruntled YouTubers For 2013 Super Bowl Spot - Posted January 25, 2013
With the Super Bowl just around the corner, game day commercial previews are starting to pop up on the web and, thanks to two wildly successful Super Bowl seasons, viewers everywhere have been looking forward to seeing what Volkswagen has in store this year. In 2011, VW topped the charts... [SocialTimes.com]

Kate Upton Mercedes Ad Inspires Outrage, Gets Lots of Attention - Posted January 24, 2013
Question: when does a "controversial" ad clip double as a shameless PR stunt? When the team's strategy anticipates the public outrage and uses it to attract even more attention. Get ready to be shocked: this is a common thing. When Mercedes-Benz hired experimental bra tester Kate Upton for its Super Bowl spot... [PRNewser]

Fun and Games Overseas: The NFL on Location in London - Posted January 22, 2013
Ever find yourself stuck in a foreign country, unable to satiate your desire for live American football? While football fans' sights are set on the upcoming Pro Bowl in Hawaii and ... [PRNewser]

Get Your Fix Of Super Bowl Commercials On Hulu AdZone - Posted January 17, 2013
Well folks, it's almost that time of year again--the one where we all don jerseys, gather in living rooms in front of television sets with nachos, beer and humungous sandwiches to watch...commercials! Yep! Super Bowl Commercial Season is in full swing, and today Hulu AdZone... [SocialTimes.com]

The 'Real' Dunder Mifflin Crowdsources Its Super Bowl Spot - Posted January 16, 2013
We were too busy being kinda bored by the last few seasons of The Office to notice that Dunder Mifflin had become a ... [PRNewser]

The Real Dunder Mifflin Is Crowdsourcing Its First Super Bowl Ad - Posted January 15, 2013
Did you know that Dunder Mifflin is a real paper brand? Yup! Back in 2011, NBC Universal went into the office supply business, teaming up with paper company Quill to bring the paper from The Office... [SocialTimes.com]

Plan Your Super Bowl XLVII Party With YouTube - Posted January 15, 2013
The most exciting football game of the year is just two and a half weeks away and YouTube wants to help you plan the best Super Bowl party ever. To this end, they've launched the Ad Blitz Pre-Game program, presented by Tide--a one-stop destination for playoff coverage,... [SocialTimes.com]

Viggle and Dan Marino launch second screen app for NFL Playoffs - Posted January 14, 2013
In September we wrote about Viggle's launch of the MyGuy app, their foray into social TV fantasy fo... [Lost Remote]

Coca-Cola To America: 'Yes, We're Making You Fat' - Posted January 14, 2013
The biggest story in the global branding game over the past few months was the innovative partnership between ... [PRNewser]

Budweiser to Launch New 'Millennial' Beers During Super Bowl - Posted January 11, 2013
As the Super Bowl approaches, so too does the PR analysis of brands that have chosen to invest many millions into advertising during this unique American spectacle. All-American beer brand ... [PRNewser]

'Kentucky Kicks Ass': Legitimate Campaign, PR Stunt, or Both? - Posted January 7, 2013
The new year brought us a fun tale of a unique statewide rebranding campaign: According to PR Daily, the state of Kentucky no longer wants to r... [PRNewser]

Mercedes-Benz Enters High-Risk Super Bowl Ad Game - Posted December 3, 2012
This is a strange time for the car industry. As the public emerges from a crippling recession and attempts to shake off what has been a tough decade for most Americans, even those with jobs have tired of commuting to and from work in the same cars they drove 10 years ago.... [AgencySpy]

Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry - Posted October 19, 2012
Facebook Vice President of Global Marketing Solutions C... [Lost Remote]

Facebook-CNN Election Talk Meter Breaks Down First Presidential Debate - Posted October 4, 2012
The dust has settled after the ... [AllFacebook]

Facebook COO Sheryl Sandberg Talks With Charlie Rose, Marc Andreessen - Posted October 2, 2012
Facebook Chief Operating Officer ... [AllFacebook]

Facebook Abuzz After Ex-President Bill Clinton's Nomination Speech At DNC - Posted September 6, 2012
President Barack... [AllFacebook]

Can PR Take College Football to the NFL Level? - Posted June 29, 2012
In 2014 college football playoffs will replace the abhorred BCS system established in 1998. The playoffs will feature four teams facing off in three games, eradicating the political and mathematical technicalities that have... [PRNewser]

GM Says No More Super Bowl Advertising - Posted May 18, 2012
General Motors has dropped another advertising bomb, saying it will no longer advertise during the Super Bowl. CMO Joel Ewanick made the announceme... [PRNewser]

WRTV Opening Street-Level Studio in Downtown Indianapolis - Posted May 10, 2012
WRTV now has what no other station in Indianapolis has: a permanent street-level studio. The ABC-affiliate announced today plans to open a permanent, glass-enclosed studio in downtown Indianapolis. The space, located on ... [TVSpy]

The Story Behind KNOP's Will Ferrell Super Bowl Ad - Posted February 7, 2012
KNOP general manager Lewys Carlini had one thought when he first watched the now-famous ... [TVSpy]

KNOP Airs Will Ferrell Super Bowl Commercial, GM Calls it 'Odd' - Posted February 7, 2012
KNOP in North Platte, Nebraska has a unique distinction: it was the only station in the country to air an Old Milwaukee commercial featuring Will Ferrell duri... [TVSpy]

Auto Companies, M.I.A., Twitter (And the Giants) Among the Big Super Bowl Winners - Posted February 6, 2012
According to ... [PRNewser]

Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn't See - Posted February 6, 2012
While the rest of the nation was going on about all the celebrities in ... [PRNewser]

Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn't See - Posted February 6, 2012
While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in ... [AgencySpy]

Super Bowl Ad Frenzy Overshadowing the Game? - Posted January 31, 2012
It's only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fev... [AgencySpy]

Super Bowl Ad Frenzy Overshadowing the Game? - Posted January 31, 2012
It's only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fev... [PRNewser]

Who is Your Favorite New York Giants Broadcaster? - Posted January 30, 2012
With New Yorkers revved-up for another Giants Super Bowl appearance, this week's poll uses the Big Blue hype to its advantage: Who is your favorite Giants broadcaster? The selections below are from the team's broadcast on radio throughout the decades. As always, if another name comes to mind, feel free to add... [Fishbowl NY]

Who is Your Favorite New York Giants Broadcaster? - Posted January 30, 2012
With New Yorkers revved-up for another Giants Super Bowl appearance, this week's poll uses the Big Blue hype to its advantage: Who is your favorite Giants broadcaster? The selections below are from the team's broadcast on radio throughout the decades. As always, if another name comes to mind, feel free to add... [FishbowlNY]

Sunbeam Ends DirecTV Blackout, Saves Super Bowl - Posted January 27, 2012
Sunbeam Television, which owns WSVN in Miami and WHDH in Boston, reached a new retrans agreement with DirecTV on Thursday. The deal ends a weeks-long blackout and guarantees that DirecTV subscribers in Boston will... [TVSpy]

Super Bowl Blackout Possible in New England - Posted January 24, 2012
As the New England Patriots prepare for the Super Bowl, DirecTV subscribers in Boston are fretting over a potential blackout of the game. Sunbeam Television, which owns Boston NBC-affiliate WHDH, is currently locked in a retrans battle with DirecTV and has pulled its st... [TVSpy]

Buzz Surrounding Super Bowl Ads Already Starting - Posted January 3, 2012
Super Bowl ad time is sold out, with the average ad priced at $3.5 million, according to Ad Age. (The article reports that a couple of unnamed advertisers are trying to back out.) As we mentioned in t... [PRNewser]

Will Online Streaming Make The 2012 Super Bowl The Most-Watched In History? - Posted December 21, 2011
The big news of the hour for sports fans (and web video fans) is that on Super Bowl Sunday 2012 viewers will be able to watch the big game not only on TV, but from their computers and mobile devices as well. That's right--Super Bowl XLVI will be the first... [SocialTimes.com]

NY/NJ Super Bowl Committee Chooses Source Communications - Posted September 27, 2011
The New York/New Jersey Super Bowl Host Committee for the 2014 Super Bowl has chosen Source Communications to create the logo to be used in collateral materials (at left) and both print and TV ads. Source is an advertising an... [AgencySpy]

NY/NJ Super Bowl Committee Chooses Source Communications - Posted September 27, 2011
The New York/New Jersey Super Bowl Host Committee for the 2014 Super Bowl has chosen Source Communications to create the logo to be used in collateral materials (at left featuring the George Washington Bridge and a snowflake ... [PRNewser]

Media General Reports Slight Dip in First Quarter - Posted April 20, 2011
Media General, which operates 18 stations focused mainly in southeastern markets, announced today that first quarter TV revenue had dropped 2.6% compared to the same period last year. In its earnings report, Media General pointed to the same factors that Gannett ... [TVSpy]

Groupon Super Bowl Ads: Fun or Flop? - Posted February 7, 2011
During one of the Super Bowl's many commercial breaks on Sunday, viewers were treated to a string of controversial ads from Groupon, the two-year-old group buying startup that has been r... [WebNewser - SocialTimes.com]

Twitter Determines Top Super Bowl Commercial - Posted February 7, 2011
Last night's Super Bowl had Twitter buzzing for hours - with tweets largely commenting on the commercials and the half-time show. In the spirit of commercialism, social media monitoring firm Radian6 and advertising agen... [AllTwitter]

Tweet the Best Headline for the Super Bowl, and win BIG - Posted February 4, 2011
Just in time for Sunday's game, CNBC's sports reporter Darren Rovell has announced a massive prize attached to his Twitter Super Bowl Headline contest. He is encouraging his followers to tweet their best attempt at a Super Bowl headline, with the winner getting a... [TVSpy]

Twitter Scores During Super Bowl XLV - Posted January 28, 2011
Last year, between 40 and 50 percent of all tweets during the height of the Super Bowl were related to the game. And this year Twitter will capitalize on this huge fan base by offering Super Bowl fans a new way to join in on the game-day excitement. Part... [AllTwitter]

Sports Illustrated To Party at the Super Bowl - Posted January 28, 2011
After taking a two year break, Sports Illustrated will once again be throwing a Super Bowl party. The magazine held back on partying the last two Super Bowls because of budget constraints, but now it's ready to do it all again. The party will be held on Friday,... [Fishbowl NY]

Sports Illustrated To Party at the Super Bowl - Posted January 28, 2011
After taking a two year break, Sports Illustrated will once again be throwing a Super Bowl party. The magazine held back on partying the last two Super Bowls because of budget constraints, but now it's ready to do it all again. The party will be held on Friday,... [FishbowlNY]

Active on Twitter? Watch the Super Bowl? Mercedes-Benz Wants to Give You a Car - Posted December 13, 2010
The Super Bowl packs the stadium, sees the most HDTV sales of the year, and has advertisers drooling over the $3 million 30-second TV ads that run during the commercial break - and now it's a social media phenomenon, too. Advertisers are flocking to Twitter to run... [AllTwitter]

Mike Pereira To Join Fox Crew In Dallas For Super Bowl - Posted November 19, 2010
There won't be a need to toss to Mike Pereira at the Fox Los Angeles studios during the Super Bowl. The former head of officials for the NFL will be ... [SportsNewser]

SBJ: Super Bowl Ad Spots Nearly Sold Out - Posted August 30, 2010
If football ad sales are any indication, the ad recovery the business is seeing this year is the real deal. As we reported last week, ad sales look to be strong for the upcoming 2010-2011 season, but we had no ide... [SportsNewser]

Super Bowl to Bump Oscars? - Posted August 26, 2010
The NFL plans to move to 18 regular season games starting with the 2012-2013 season. "I think it's a win-win all around," New England Patriots... [SportsNewser]