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So What Do You Do, Paul Slavin, ABC News Digital Senior VP?
Three decades into his ABC career, this digital exec details how TV pros can monetize the news, take advantage of mobile, and implement social media.
Create proposals, analyze campaigns, and move to digital advertising
Connect with media, prep your client, and handle unforeseen controversy
Use Facebook's analytics tool to track your marketing efforts
Use visual storytelling to engage an audience in your brand's mission
Create and edit pages using Adobe InDesign
Get your foot in the door and launch your public relations career