Taco Bell

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Taco Bell Aims Directly at McD's Again in New Deutsch Spot - Posted April 7, 2014
Taco Bell has moved on from finding Americans named Ronald McDonald to following the smartphone "out with the old/our stuff is newer than your stuff" equation with this new spot from Deutsch. It's all set to the tune of "Old Macdonald"... [AgencySpy]

The 5 Most Socially Engaged Restaurant Brands - Posted January 29, 2014
Today we stumbled across the Restaurant Social Media Index, a three-year-old research tool measuring the performance of various restaurant brands on social media. We were first drawn to this list of names with the grea... [PRNewser]

Hot On the Heels of Taco Bell's Success, Is Olive Garden Setting Itself Up For Failure? - Posted September 15, 2013
Olive Garden has a plan to turn around its lagging fortunes: the chain is bringing tapas to its menu in an effort to reach millennials. The OG (as I like to call it), which normally specializes in ... [PRNewser]

Taco Bell Gets Recognized for Taking Chances With Its Marketing - Posted September 8, 2013
ICYMI: Taco Bell was chosen as Ad Age's "Marketer of the Year." Congrats Taco Bell! All those Doritos Locos Tacos really paid off. Literally. Same-store sales were up eight percent in 2012, beating McDonal... [TVNewser]

Taco Bell Gets Recognized for Taking Chances With Its Marketing - Posted September 8, 2013
ICYMI: Taco Bell was chosen as Ad Age's "Marketer of the Year." Congrats Taco Bell! All those Doritos Locos Tacos really paid off. Literally. Same-store sales were up eight percent in 2012, beating McDonal... [PRNewser]

Taco Bell Turns Tables on Tweeters with 'Eat Your Words' Stunt - Posted August 30, 2013
Hey, Canadians: be careful with your spelling and grammar next time you tweet mean things about Taco Bell--your poorly worded rants might just end up on the very Doritos Taco Loco that you're about to inhale. Well, that's probably not true: Taco Bell Canada's "Eat Your Words" stunt was apparently a one-time... [PRNewser]

Friday Munchies: Seattle PD Gives Free PR to Frito-Lay at 'Hempfest' - Posted August 16, 2013
Boy oh boy, those sure do look like Scooby snacks. Frito-Lay--or, more specifically, Dorito's--received a bit of free viral PR this week via an unlikely source: the Seattle Police Department. On Saturday the city will host its annual "Hempfest", a gathering of like-minded people dedicated to making rope, oils and clothing from the... [PRNewser]

Friday Munchies: Seattle PD Gives Free PR to Frito-Lay at 'Hempfest' - Posted August 16, 2013
Boy oh boy, those sure do look like Scooby snacks. Frito-Lay--or, more specifically, Dorito's--received a bit of free viral PR this week via an unlikely source: the Seattle Police Department. On Saturday the city will host its annual "Hempfest", a gathering of like-minded people dedicated to making rope, oils and clothing from the... [TVNewser]

Social Media Newsfeed: Vine for Android | Taco Bell Damage Control - Posted June 4, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Taco Bell Tries to Control Damage After Facebook Photo Shows Employee Licking Shells - Posted June 3, 2013
Taco Bell received some backlash from fans when a Facebook user posted a picture of a Taco Bell employee licking a stack of taco shells. Jj O'Brien Nolan of Ridgecrest, California had posted the photo... [SocialTimes.com]

Taco Bell Already Beta-Testing TacOS Version 2.0 - Posted May 13, 2013
[caption id="attachment_126823" align="alignleft" width="437"] via Instagram user sarah1ch5[/caption] SocialTimes recently reported on Taco Bell's Dorito-based taco operating system, or TacOS. As of our last writing, the company was serving up version... [SocialTimes.com]

Introducing: TacOS? - Posted May 3, 2013
It's official: Everyone wants to be a platform. And we do mean everyone. A business piece on Taco Bell's use of Doritos in its products includes this: Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. "It's not just... [SocialTimes.com]

Maker's Mark Miracle: Best PR Disaster Ever Engineered - Posted May 2, 2013
We all remember just a few short months ago when Maker's Mark announced plans to water down its product to accommodate demand. It was an unmitigated public relations disaster. Diluting the bourbon was tantamount to halting production a... [AgencySpy]

Maker's Mark Miracle: Best PR Disaster Ever Engineered - Posted May 2, 2013
We all remember just a few short months ago when Maker's Mark announced plans to water down its product to accommodate demand. It was an unmitigated public relations disaster. Diluting the bourbon was tantamount to halting production a... [PRNewser]

CEO Promises a 'Better Taco Bell' With Healthier Menu Items - Posted April 11, 2013
Last year, in an effort to compete with more upscale fast food chains like Chipotle (and to improve its own image), Taco Bell launched its Cantina menu, ... [PRNewser]

STUDY: What Do Millennials Like On Facebook? - Posted April 10, 2013
One of the most important groups on Facebook -- in terms of marketing -- is millennials. These young adults are the most active on Facebo... [AllFacebook]

Burger King's Turkey Sandwich Plays Chicken with Brand Identity - Posted March 19, 2013
PR professionals are inherently interested in fast food brands because the trajectory of public sentiment has trended toward healthier eating habits. This puts fast food brands in an obvious pickle. As we all know, fast food chains are perceived as being anything but healthy. So what are companies like ... [PRNewser]

Social Media Newsfeed: Facebook News Feed | Yelp Display Ads - Posted March 4, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

U.S. Department of Agriculture: 'What Horse Meat Scandal?' - Posted March 1, 2013
Today brings news that the global horse meat scandal has now touched everyone's favorite provider of midnight Texican takeout, Taco Bell. Frankly, we're more interested in ... [PRNewser]

Help Twitter Make A Rockumentary At SXSW - Posted February 28, 2013
If you'll be attending South by Southwest (SXSW) this year? If so, you should plan to participate in creating this Rockumentary because you'll kick yourself for it later if you don't. And if you don't know what SXSW is, it's a ... [AllTwitter]

The top social TV commercials: Super Bowl edition - Posted February 13, 2013
Between the Super Bowl, Grammys, and the ... [Lost Remote]

Taco Bell Pulls Ad After Maliciously Slandering Defenseless Vegetables - Posted January 29, 2013
Nothing underscores the complexity of human reasoning more than the public's desire to behave in self-destructive ways. From booze and cigarettes to fast food and assault rifles, we love things that do us harm. There is no shortage of companies out there willing to sell the p... [AgencySpy]

Taco Bell Loves Fun., Old People and Espa ol - Posted January 29, 2013
When we hear the words "Taco" and "Bell" together, our thoughts don't turn to retirement homes, native Spanish speakers or the one-hit wonder band Fun.. But America's biggest rice, corn and beans chain brings the three together in what may be the most amusing way possible for its first Super Bowl commercial. We... [PRNewser]

Backlash Against Wendy's, Taco Bell for Cutting Hours and Blaming Obamacare - Posted January 9, 2013
Few things grab the public's attention like a celebrity-backed boycott, protest, or backlash against a specific brand or company. Today, Wendy's and Taco Bell find themselves on the wrong end of just this sort of upheaval.... [PRNewser]

Taco Bell's Facebook Page Grants Swimmer's Wish For Speedo - Posted January 7, 2013
More brands are learning that one of the keys to Facebook marketing is engagement. Taco Bell has aced this test. A high school swimmer posted to the restaurant's Facebook page, asking for a Speedo that read, "Think Outside The Buns." Taco Bell not only responded to the post, but sent the... [AllFacebook]

Adventures in Marketing: Doritos and Taco Bell, BFFs - Posted January 4, 2013
We usually love the idea of two complementary brands coming together and doing great things, but when we first heard about the ongoing collaboration between Doritos and Taco Bell, we were a little skeptical. We understand that these lead... [PRNewser]

What Can Small Businesses Learn From Big Brands On Facebook? - Posted November 26, 2012
Even if your business doesn't have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket... [AllFacebook]

Taco Bell Takes on Chipotle with 'Cantina' Rebranding - Posted October 3, 2012
Let's be frank--the Taco Bell chain has never been known for the quality of its food. It's a reliable source for beer-fueled midnight snack runs that your stomach will regret in the morning, but Chipotle has been the recognized leader in "quality" Mexican-style fare for som... [AgencySpy]

Want To Be A Twitterspondent At MTV's Video Music Awards? - Posted August 28, 2012
Do you plan to watch MTV's Video Music Awards on September 6? Well, wouldn't it be more fun attending the event in person? If you know your way around a #hashtag and can come up with the best entry, you could win a spot at the... [10,000 Words]

Want To Be A Twitterspondent At MTV's Video Music Awards? - Posted August 28, 2012
Do you plan to watch MTV's Video Music Awards on September 6? Well, wouldn't it be more fun attending the event in person? If you know your way around a #hashtag and can come up with the best entry, you could win a spot at the... [AllTwitter]

Facebook Rewards Provider Plink Closes $3M Funding Round - Posted August 1, 2012
Online-to-offline loyalty program Plink, which rewards its users w... [AllFacebook]

Which Fast Food Restaurants Excel On Facebook? - Posted July 16, 2012
We've established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does i... [AllFacebook]

Taco Bell Airlifts Over 10,000 Tacos Into Alaskan Town In Response To Hoax [Video] - Posted July 11, 2012
Residents of the little town of Bethel, Alaska were the victims of an elaborate hoax last month when someone (the culprit is still at large) posted fake fliers around town announcing that a Taco Bell would be opening. When it turned out that a Taco Bell wasn't actually opening in... [SocialTimes.com]

Taco Bell Turns Hoax Into Hurrahs - Posted July 10, 2012
Taco Bell made... [PRNewser]

Plink Partners With Tango Card, Adds Rewards Options Besides Facebook Credits - Posted June 18, 2012
Online-to-offline loyalty program Plink... [AllFacebook]

Taco Bell Tweets for MCA? - Posted May 4, 2012
Today we got the very sad news that the Beastie Boys' Adam Yauch, also known as MCA, died after a years-long battle with cancer. The news has taken over Twitter and is prompting all sorts of ... [PRNewser]

Taco Bell Free WiFi by 2015: Trying to Catch Up to Starbucks & McDonalds - Posted July 7, 2011
Starbucks and McDonalds already offer free WiFi. And, while possibly unique to a newly built McDonalds in my area, I found this new restaurant's combination of good seating alternatives, free WiFi and easy access to A/C power to be a real draw for anyone needing a bit of a charge for... [SocialTimes.com]

Strange Brew Blending on 'Morning Joe' - Posted March 9, 2011
Wayne's World has been making the cable rounds recently. At one point in the movie Wayne is forced to interview a major advertiser on his show. Wayne was happy to do it....NOT! This morning, I see an ... [PRNewser]

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