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Terry Davenport
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Starbucks Marketing Chief Says $10M Morning Joe Buy "Way Off" - Posted June 5, 2009
AdAge looks into the Starbucks/Morning Joe $10 million sponsorship deal first reported Sunday night. Starbucks' chief marketer Terry Davenport tells AdAge that $10M estimate is "way off."
"Anyone who's been following our measured-media buying would know that figure would be a significant chunk of our spend," adding that the MSNBC deal... [TVNewser]
