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Tower Heist Movie Launches One Million Facebook Credits Mystery - Posted October 14, 2011
Universal Pictures launched a first-of-its-kind experience integrated within the Facebook platform in support of the studio's upcoming action-comedy Tower Heist, starring Ben Stiller and Eddie Murphy. "Heist It Back" invites users to get their own piece of fortune worth one million credits by hunting for "Heist" buttons ... [SocialTimes.com]