The Creative Group

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Spotted around the media universe

Study: Marketers Think PR Should Handle Social Media - Posted October 8, 2013
"No, I said 'click send'..." In case you weren't aware, there's a debate going on over who should handle a given brand's social media presence. We think you might be pleased with the answer: it's us! Back in July, a study by staffing agency ... [FishbowlDC]

Marketers Aren't Really into Pinterest (Yet) - Posted August 22, 2012
We've all heard about the meteoric rise of Pinterest, the hottest new social network around. We've ... [FishbowlDC]

Close Your Door, And Other Ways to Minimize Interruptions - Posted May 22, 2012
Recruiter The Creative Group surveyed 500 advertising and marketing executives to find out what's causing the most interruptions to their work throughout the day. The answer: Co-workers popping their heads into your office. More than a quarter (... [FishbowlDC]

Research: Marketing, Ad Execs Don't Have Big Hiring Plans for Q2 - Posted March 28, 2012
The Creative Group Hiring Index for Marketing and Advertising Professionals found that hiring for the second quarter could be at a virtual standstill. The recruitment firm interviewed 500 pros (375 marketing execs at companies with 100 or more employees, and 125 from ad agencies with 20 or more sta... [FishbowlDC]

PR Students/Pros Faring Well in Tough Job Market - Posted November 8, 2011
Public relations is proving to be one of the few bright spots in the current struggling U.S. jobs market. Census data shows that while those who majored in PR (and advertising) are making about the same as those who majored in... [FishbowlDC]

Study: Marketing Execs Plan to Add Staff Over Next Three Months - Posted June 8, 2011
National research conducted by The Creative Group (TCG) finds that 22 percent of executives have plans to add full-time staff over the next three months. That percentage is up from the 10 percent who said they planned to hire in the previous qua... [FishbowlDC]