The New Yorker

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So What Do You Do, Kierna Mayo, Editorial Director for Ebony.com?
The digital editor talks about being a voice for African-American women, Internet trolls and her legacy.

So What Do You Do, Jeffrey Toobin, Author?
The author, who moonlights as a CNN legal analyst and a New Yorker writer, describes getting Supreme Court justices to divulge the high court's inner workings for his book.

Behind the Lens: Developing A Prize-Worthy Photo Portfolio
Ahead of the National Magazine Awards, we zoom in on the five finalists for best photo portfolio, from inspiration and approach to final product.

J-School Confidential: Advice After The First Year
With a December graduation looming, we hear from one j-schooler on how he'll deploy what he's learned in the real world.

Making Corporate Job Boards Work for You
From keywords to cover letters, HR experts tell what really works on major job boards and reveal the most common mistake job seekers make when applying.

Sightings (49)

Spotted around the media universe

The New Yorker Hires SS+K as AOR for Its 90th Anniversary - Posted July 30, 2014
Few magazines have the staying power of The New Yorker. The Conde Nast publication is aiming to skew younger by creating a new website (seen above), and doing away with that ... [GalleyCat]

The New Yorker PR Director Leaves for Facebook - Posted June 14, 2014
On Friday Capital New York reported that Alexa Cassanos, a communications veteran who has spent nearly seve... [GalleyCat]

New York's Horse-Drawn Carriage Debate Has Risen To the Level Of a New Yorker Cover - Posted April 22, 2014
The question of whether New York's horse-and-carriage business is inhumane to the animals is not a new one. For years people have debated whether it should continue. Mayor Bill de Blasio made it an issue again way back when he was just a ma... [FishbowlDC]

Native Advertising Is Nothing New (and Here's Proof) - Posted January 15, 2014
You had us at "Dom Perignon" We already knew this, but yesterday The Awl posted a nice history of "native ads", aka "advertorials." Yes, it's long--but you ... [FishbowlDC]

The New Yorker Editor David Remnick Comments on His Career, the Magazine's Content and Cover Controversies - Posted November 13, 2013
"While most magazines have their moments in the culture, The New Yorker has mattered a lot at various points in time," said David Remnick... [FishbowlDC]

9 Pointers for Building Branded Blogs - Posted September 30, 2013
The theme "If you build it, they will come" worked magically in the baseball movie Field of Dreams, but in the crowded blogosphere, only a fraction break through to the big leagues of major media ... [FishbowlDC]

BuzzFeed's Favorite Marketing 'Bot' Account Is a Weird Product Launch Stunt - Posted September 24, 2013
In case you spend even more time trolling blogs and Twitter feeds than we do, you've probably heard of horse_ebooks. Here are prime examples of the feed at work, posted over the past week: No circus act lifts or beach body workouts. -- Horse ebooks (@Horse_ebooks) September 20, 2013 ... [FishbowlDC]

The New Yorker Refreshes Its Brand for the Digital Age - Posted September 17, 2013
This short clip doesn't reveal too many details of The New Yorker's brand "refresh" project. Still, it's interesting for a very brief behind-the-scenes look at how an established magazine plans and executes a calculated rebranding. For example, the slightest tweak to a classic typeface and the... [FishbowlDC]

The World's 'Most Quoted Man' Isn't Much of an Expert on Anything - Posted September 3, 2013
Quotes are valuable, right? Everyone wants a client to be quoted in The New York Times, The Wall Street Journal or a major tech blog. Well, in case you thought that scoring quotes is all about being a legitimate expert on the topic at hand with something valuable to add to... [FishbowlDC]

How Charitable Is Facebook's 'Internet for All' Project? - Posted August 27, 2013
Internet.org sounds like the most noble kind of charity organization: designed to bring broadband to the four billion-plus people around the world who don't have access, it might be Mark Zuckerberg's passion project (and the promo clip is quite stately thanks to JFK). But Matt Buchanan of The New Yorker, among many... [FishbowlDC]

Cond Nast Says 'Screw It, Let's Just Stop Paying Our Interns' - Posted August 20, 2013
They never learn. Or, rather, they learn that they can do whatever the hell they want. In the face of a lawsuit filed by impressionable young folk who made "less than $1 ... [FishbowlDC]

Why Journalists Should Be Hosting Sponsored Events - Posted August 20, 2013
With a fresh school year ramping up, I've noticed several news publications beginning to big-time promote the special events they're heading up this fall. It seems like more of these kinds of gatherings keep popping up, or maybe it's that they were there before and are now being Tweeted and Facebooked abou... [10,000 Words]

About That Bert and Ernie New Yorker Cover... - Posted July 2, 2013
The New Yorker decided to celebrate gay marriage's (limited) Supreme Court victory with a cover illustrating its signature brand of humor--the kind that inspires quiet chuckles from its readers and confuses or frustrates everyone else. ... [FishbowlDC]

Roll Call: 'The New Yorker', Ampush and Hearst Newspapers - Posted June 12, 2013
The New Yorker has named Breda O'Reilly as its new advertising director. She comes to the magazine from The Guardian, where she served as its director of sales since last year. Prior to The Guardian, Breda sp... [FishbowlDC]

Mother Jones' Gilson Indelicately Ravages New Yorker Profile - Posted June 4, 2013
The New Yorker's profile of Sonic Youth's illustrious, astronaut-like Kim Gordon by Alex Halberstadt (Salon, W... [morningmedianewsfeed]

Mother Jones' Gilson Indelicately Ravages New Yorker Profile - Posted June 4, 2013
The New Yorker's profile of Sonic Youth's illustrious, astronaut-like Kim Gordon by Alex Halberstadt (Salon, W... [FishbowlNY]

HUMOR: Facebook Photo Album Derails Cardinal's Papal Candidacy - Posted March 11, 2013
The fact that content on users' Facebook profiles can affect their ... [AllFacebook]

More Changes for Cond Nast's Communications Team - Posted February 5, 2013
This week brings more evidence that publishing giant Cond Nast is remaking its PR/communications team for the new year. Last month we reported on the departure of ... [FishbowlDC]

Cover Battle: The New Yorker or The New York Times Magazine - Posted January 31, 2013
Welcome back to FishbowlNY's weekly Cover Battle. This week we have The New Yorker versus The New York Times Magazine. The New Yorker went with a fantastic and realistic illustration of a skier. The only thing missing is a cast wrapped around at least one appendage. ... [FishbowlLA]

Big-Name Publicist Maurie Perl Leaving Cond Nast - Posted January 9, 2013
In Industry Insider News, one of the New York media world's biggest PR names has announced a major career change. Maurie Perl has a long history performing public relations work for some of the publishing industry's best-regarded titles including Vanity ... [FishbowlDC]

Quote of Note | Laurie Simmons - Posted December 13, 2012
"I've lived with life as an artist, with an artist. Tip [husband Carroll Dunham] and I were lucky to find each other, and this life that works for both of us. There's a surprisingly large list of things that I haven't had, in terms of museum shows and recognition, but I'm... [UnBeige]

Quote of Note | Laurie Simmons - Posted December 13, 2012
"I've lived with life as an artist, with an artist. Tip [husband Carroll Dunham] and I were lucky to find each other, and this life that works for both of us. There's a surprisingly large list of things that I haven't had, in terms of museum shows and recognition, but I'm... [AgencySpy]

New Yorker's Eustace Tilley Design Contest Returns - Posted December 10, 2012
Even if you're not a regular reader of The New Yorker, you'll recognize the magazine's mascot, Eustace Tilley. The iconic dandy first appeared on the cover in 1925 and reappears at least once a year. Today The New Yorker has ... [UnBeige]

New Yorker's Eustace Tilley Design Contest Returns - Posted December 10, 2012
Even if you're not a regular reader of The New Yorker, you'll recognize the magazine's mascot, Eustace Tilley. The iconic dandy first appeared on the cover in 1925 and reappears at least once a year. Today The New Yorker has ... [AgencySpy]

Film Critics Give the Lowdown on Movie Reviews - Posted November 19, 2012
Film critics' reviews remain both influential and controversial despite the magazine industry's decline--but the review process has always been something of a mystery. Movie and celebrity publicists and others who wondered about the dynamics of ... [FishbowlDC]

Mark Your Calendar: Passport to the Arts in NYC - Posted October 17, 2012
Exhibitions come, exhibitions go, and before you know it, October is half over and you're shaking your fists at the sky trying to fathom how it is that you could possibly have missed the opportunity to see Gerhard Richter's latest canvases before they were crated up and s... [UnBeige]

Mark Your Calendar: Passport to the Arts in NYC - Posted October 17, 2012
Exhibitions come, exhibitions go, and before you know it, October is half over and you're shaking your fists at the sky trying to fathom how it is that you could possibly have missed the opportunity to see Gerhard Richter's latest canvases before they were crated up and s... [AgencySpy]

Mark Your Calendar: Passport to the Arts in NYC - Posted October 17, 2012
Exhibitions come, exhibitions go, and before you know it, October is half over and you're shaking your fists at the sky trying to fathom how it is that you could possibly have missed the opportunity to see Gerhard Richter's latest canvases before they were crated up and s... [PRNewser]

Mark Your Calendar: Passport to the Arts in NYC - Posted October 17, 2012
Exhibitions come, exhibitions go, and before you know it, October is half over and you're shaking your fists at the sky trying to fathom how it is that you could possibly have missed the opportunity to see Gerhard Richter's latest canvases before they were crated up and s... [Inside Mobile Apps]

K-Pop's PR Push to Win the West - Posted October 11, 2012
If you're one of the 430 million people who watched PSY's "Gangnam Style" on YouTube recently, you are probably both curious and confused by the international phenomenon known as K-Pop. You are not alone! Luckily, John Seabr... [FishbowlDC]

Strange PR Bedfellows: Scientology and The Nation of Islam - Posted October 9, 2012
You may not have heard about The Church of Scientology opening a new "national affairs office" in W... [FishbowlDC]

Is "Micro-targeting" the Key to Success in Politics and PR? - Posted September 21, 2012
In this week's The New Yorker, financial columnist James Surowiecki has a fascinating piece (thankfully... [FishbowlDC]

Tips on World Domination (from the Man Who Brought You Bieber) - Posted August 29, 2012
Anyone with more than a passing interest in public relations and pop culture at large should take a look at The New Yorker's ... [FishbowlDC]

Most Popular FishbowlNY Stories for the Week - Posted August 17, 2012
Here's a look at what FishbowlNY stories made the most buzz this week. Z100 Names New Co-Host (left) for Elvis Duran's Morning Show, August 10 ... [FishbowlLA]

Fareed Zakaria Might Have Definitely Plagiarized The New Yorker [Update] - Posted August 10, 2012
Fareed Zakaria is in trouble for an article on gun control he penned for Time. Well, maybe we should say "he penned/ripped from a New Yorker article in April." Newsbuste... [FishbowlLA]

All-Star Cast Introduces 'The New Yorker' iPhone App - Posted August 9, 2012
Another clever promo from those eggheads at The New Yorker: This meta-comedic short film directed by Lena Dunham (HBO's "... [FishbowlDC]

Most Popular FishbowlNY Stories for the Week - Posted August 3, 2012
Here's a look at what FishbowlNY stories made the most buzz this week. Viacom Takes Pro Gay Marriage Stance, July 27 ... [FishbowlLA]

Jonah Lehrer's Situation Gets Worse [Update] - Posted June 20, 2012
Jonah Lehrer, formerly of Wired and recently hired by The New Yorker, is in serious trouble. Jim Ro... [FishbowlLA]

ASME 2012 Magazine of The Year Finalists Announced - Posted April 6, 2012
The ASME has been under a bit of fire, but it still had time to announce the 2012 Magazine of The Year Finalists. As usual, there's not much surprise, as Time... [FishbowlLA]

'Dragon Tattoo' Director on Embargo Imbroglio: Films Succeed Through WOM - Posted December 7, 2011
David Fincher, the director behind the upcoming Girl With the Dragon Tattoo film weighed in on the embargo imbroglio with The New Yorker's David Den... [FishbowlDC]

'Dragon Tattoo'/'New Yorker' Situation Shows Why Embargoes No Longer Work - Posted December 5, 2011
[caption id="attachment_30999" align="alignleft" width="322" caption="Rooney Mara and Daniel Craig in David Fincher's 'The Girl with the Dragon Tattoo' Photo: Merrick Morton"][/caption] Gasp! The New Yorker... [FishbowlDC]

Revolving Door: 'USA Today,' Reuters, Time Inc., and More - Posted December 2, 2011
USA Today's editor John Hillkirk has stepped down to be senior edi... [FishbowlDC]

Most Popular FishbowlNY Stories for the Week - Posted May 27, 2011
Here's a look at what FishbowlNY stories made the most buzz this week. White House Adds New Position to Deal with Unfavorable Online Media, May 23 ... [FishbowlLA]

How Do Celebrities Use Twitter? Interview With @susanorlean - Posted May 24, 2011
Celebrities use Twitter for a lot of reasons - promoting a new venture, to praise or complain about something, to share information, to spread news about a good cause. So I thought it would be fun to hear from the celebs themselves... [AllTwitter]

Was 'The New Yorker' Facebook Campaign a Winner? - Posted April 20, 2011
Last week we wrote about The New Yorker's campaign offering fans who clicked the Facebook "like" button a chance to read a story by ... [FishbowlDC]

'The New Yorker' Using Facebook to Attract Long-Form Fans - Posted April 12, 2011
If you like The New Yorker, then you're already getting the magazine and reading it's stories, which are far wordier than most stories being published in major magazines today. (And in many cases far better. Seriously, The New Yorker can be unbelievably grea... [FishbowlDC]

Cond Nast Taps Adobe Digital Publishing Suite - Posted October 25, 2010
Publishing giant Cond Nast will debut digital replica editions across its portfolio of magazine brands using Adobe Digital Publishing Suite... [WebNewser - SocialTimes.com]

Cond Nast Offers Paid Video-on-Demand from Golf Digest, The New Yorker Festival - Posted October 4, 2010
Cond Nast is driving its way into the paid video-on-demand party, launching ongoing golf-instruction series Golf Digest on Demand and streaming live content from New Yorker... [WebNewser - SocialTimes.com]

The New Yorker's June Cover Courtesy of An iPhone - Posted May 26, 2009
Gizmodo has the story about the June cover of The New Yorker. Artist Jorge Colombo took about an hour to fingerpaint an intricate Times Square scene on his iPhone using Brushes, a $4.99 iPhone drawing app. Now, it's the... [WebNewser - SocialTimes.com]

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