The Onion

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So What Do You Do, Mike McAvoy, President of The Onion?
The Onion's business lead discusses the company's move from print to digital and its latest ad/marketing layer.

So What Do You Do, Joe Randazzo, Editor of The Onion?
The satirical paper's editor talks about staying relevant in a digital marketplace, The Onion's upcoming TV project, and why his team could use more funny women.

Writing Web Headlines That Work
Online editors and writers detail six no-fail strategies for crafting headlines that will make audiences click, read and come back for more.

Sightings (24)

Spotted around the media universe

Facebook Tests Satire Tag on Posts from Sites Such as The Onion - Posted August 18, 2014
Writers for satire sites such as The Onion have become so adept at their craft that Facebook users routinely and erro... [AllFacebook]

Finally, Viral Content That's Actually Funny: The Onion To Launch ClickHole.com - Posted April 30, 2014
Watch out Upworthy, BuzzFeed and the other bazillion viral content producers who rely on visitors falling into the rabbit hole of clicking link after viral link on their website. There's soon to be a new, funnier kid on the block who's going after your audience by poking fun at you... [caption id="attachment_27237"... [10,000 Words]

Mike McAvoy, President of The Onion, on His Most Successful Campaign So Far - Posted March 19, 2014
The Onion.com, known for its deadpan humor and mock-news network, has been expanding beyond its namesake site. Onion Inc. now boasts The A.V. Club, its entertainment-based sister site and Onion Labs, its advertising/marketing layer. Onion Labs has created ... [GalleyCat]

Netflix to Amazon: 'We've Got Bigger Drones Than That' - Posted February 25, 2014
We appreciate Netflix's efforts to play the "spunky upstart" role by poking fun at its rivals and we agree that Amazon makes for a more reasonable target than HBO, because you will lose if you try to compare House of Cards to The Sopranos or Game of Thrones. The drone delivery... [FishbowlDC]

HUMOR: The Onion On Why Facebook Users Leave - Posted October 10, 2013
Concerns about privacy are often cited in studies examining ... [AllFacebook]

What Does the Publicis/Omnicom Merger Mean? - Posted July 31, 2013
We've all heard enough about this weekend's Publicis/Omnicom merger to know that it's too big for our limited minds to even fathom, much less evaluate. So many questions followed: will it lead to mass layoffs or protracted battles over antitrust laws? Will it doom boutique agencies that ... [GalleyCat]

3 Ways to Up Your Reader Engagement - Posted May 30, 2013
We all have social media and digital best practices coming out of ears. But after thinking about how big media companies make their dough, I realized that, although there aren't always the resources and staff and innovation teams at smaller papers, there are some simple, almost silly, tips smaller papers can... [10,000 Words]

The Onion Gets Hacked, Shares Insights - Posted May 14, 2013
The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from outlets like the Associated Press and The Guardian, hacks from the group have become more prevalent than ever before on media outlets. However, they made a mistake earlier this month: hack... [10,000 Words]

Morning Media Newsfeed: The Onion Hacked | Kurtz Pay Hit | Scripps Revenue Down - Posted May 7, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlLA]

What's Weingarten Writing? - Posted March 25, 2013
I give WaPo "humorist" Gene Weingarten a lot of crap about his weekly column and not to worry, that continues today. I'm first to admit that Weingarten is capable of amazing writing that touches readers on many emotional levels that r... [morningmedianewsfeed]

What's Weingarten Writing? - Posted March 25, 2013
I give WaPo "humorist" Gene Weingarten a lot of crap about his weekly column and not to worry, that continues today. I'm first to admit that Weingarten is capable of amazing writing that touches readers on many emotional levels that r... [FishbowlNY]

In Defense of The Onion - Posted February 26, 2013
By now, you've heard about the fury surrounding the tweet that The Onion sent out during the Oscars that read, "Everyone else seems afraid to say it, but that Quvenzhan Wallis is kind of a c--t, right? #Oscars2013" Now, that's a pretty horrible joke. That's the thing: It was... [morningmedianewsfeed]

In Defense of The Onion - Posted February 26, 2013
By now, you've heard about the fury surrounding the tweet that The Onion sent out during the Oscars that read, "Everyone else seems afraid to say it, but that Quvenzhan Wallis is kind of a c--t, right? #Oscars2013" Now, that's a pretty horrible joke. That's the thing: It was... [FishbowlNY]

The Onion Apologizes For Vulgar Tweet About Nine-Year-Old - Posted February 25, 2013
Did you catch the horrible tweet @TheOnion sent out during the Oscars last night about nine-year-old actress, Quvenzhan Wallis? Someone tweeting from the mostly-hilarious satire site went rogue and called the littl... [AllTwitter]

The Onion Helps Brands Discover Their Sense of Humor - Posted January 30, 2013
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin's plan to pump up Russia's fertility rate ... [FishbowlDC]

When Less Is More - Posted January 24, 2013
The joke's on us, guys. I couldn't help laughing out loud and passing around a recent article from The Onion this week. The headline "Internet Users Demand Less Interactivity" caught my eye. The satirical piece contained gems like this quote: Every time I type a web address into my browser, I don't... [10,000 Words]

People's Daily Runs With Kim Jong-un 'Sexiest Man' Spoof - Posted November 27, 2012
The People's Daily unambiguously describes itself as "the official newspaper of the Communist Party of China". Based on that description and a few handy stereotypes, you might expect the rag to be a humorless collection of articles offering nothing but effusive praise for the nati... [FishbowlDC]

Best Of The Onion: Ten Onion Stories That Poke Fun At News Media - Posted September 8, 2011
Over the years, satirical news organization The Onion has not only poked fun at local, national, international, sports and entertainment news, but also at the people who cover that news -- journalists. This is a collection of some of the best articles,... [10,000 Words]

How to Make Your Own Virtual Newspaper with Twitter - Posted February 22, 2011
Who needs a newspaper when you have Twitter? This post may sound redundant to those in the know; but for those new to Twitter, here are some ways you can use the site as a one stop spot for your news - including links to get you started.... [AllTwitter]

The Onion, Comedy Central Hope This SportsDome Doesn't Collapse - Posted December 14, 2010
Satirical "news" site The Onion and Comedy Central teamed up on a relaunch of the SportsDome Web site in advance of the Jan. 11 debut of Onion SportsDome on the cable network. The SportsDome site features preview clips from th... [WebNewser - SocialTimes.com]

The Onion Now Available Through Kindle - Posted December 9, 2010
Parody newspaper The Onion has teamed up with Amazon to release five eBook... [PRNewser]

The Onion Now Available Through Kindle - Posted December 9, 2010
Parody newspaper The Onion has teamed up with Amazon to release five eBook... [Inside Mobile Apps]

Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter - Posted April 21, 2010
A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site. The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds... [10,000 Words]

Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter - Posted April 21, 2010
A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site. The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds... [AllTwitter]

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