The Onion

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So What Do You Do, Mike McAvoy, President of The Onion?
The Onion's business lead discusses the company's move from print to digital and its latest ad/marketing layer.

So What Do You Do, Joe Randazzo, Editor of The Onion?
The satirical paper's editor talks about staying relevant in a digital marketplace, The Onion's upcoming TV project, and why his team could use more funny women.

Writing Web Headlines That Work
Online editors and writers detail six no-fail strategies for crafting headlines that will make audiences click, read and come back for more.

Sightings (78)

Spotted around the media universe

Morning Media Newsfeed: DWA, Hasbro Merger Talks End | The Onion Exploring Sale - Posted November 17, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: DWA, Hasbro Merger Talks End | The Onion Exploring Sale - Posted November 17, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

The Onion Might be For Sale - Posted November 14, 2014
The Onion might be up for sale. Or, in Onion language, Media Company Hopes Someone Buys Sinking Ship. According to The Chicago Tribune, Onion Inc., publisher of The Onion, AV Club and Clickhole, have hired the investment bank GCA Savvian to explore ... [morningmedianewsfeed]

The Onion Might be For Sale - Posted November 14, 2014
The Onion might be up for sale. Or, in Onion language, Media Company Hopes Someone Buys Sinking Ship. According to The Chicago Tribune, Onion Inc., publisher of The Onion, AV Club and Clickhole, have hired the investment bank GCA Savvian to explore ... [FishbowlNY]

Facebook Tests Satire Tag on Posts from Sites Such as The Onion - Posted August 18, 2014
Writers for satire sites such as The Onion have become so adept at their craft that Facebook users routinely and erro... [AllFacebook]

Morning Media Newsfeed: Gore Sues Al Jazeera | MTP Pays Tribute to Gregory - Posted August 18, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: Gore Sues Al Jazeera | MTP Pays Tribute to Gregory - Posted August 18, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

Social Media Newsfeed: Twitter Favorites | Facebook Satire Tags - Posted August 18, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Morning Media Newsfeed: Abramson Gets New Gig | Twitter COO Resigns - Posted June 13, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: Abramson Gets New Gig | Twitter COO Resigns - Posted June 13, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

5 Reasons We Love ClickHole - Posted June 12, 2014
The Onion's BuzzFeed/Upworthy parody site is finally here. You're getting giddy.... Very, very giddy. Among the many items to enjoy on this official launch day: 1) The hilarious ... [morningmedianewsfeed]

5 Reasons We Love ClickHole - Posted June 12, 2014
The Onion's BuzzFeed/Upworthy parody site is finally here. You're getting giddy.... Very, very giddy. Among the many items to enjoy on this official launch day: 1) The hilarious ... [FishbowlNY]

Morning Media Newsfeed: Oprah Eyes Clippers | Viacom to Buy Channel 5 | Time Warner Profits Soar - Posted May 1, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: Oprah Eyes Clippers | Viacom to Buy Channel 5 | Time Warner Profits Soar - Posted May 1, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

Finally, Viral Content That's Actually Funny: The Onion To Launch ClickHole.com - Posted April 30, 2014
Watch out Upworthy, BuzzFeed and the other bazillion viral content producers who rely on visitors falling into the rabbit hole of clicking link after viral link on their website. There's soon to be a new, funnier kid on the block who's going after your audience by poking fun at you... [caption id="attachment_27237"... [10,000 Words]

The Onion to Launch BuzzFeed and Upworthy Parody Site - Posted April 30, 2014
BuzzFeed and Upworthy have built their web empires on the time-tested premise that most people are stupid and therefore will enjoy reading stupid content. The Onion has picked up on that similarity, and decided to take on both with the launch of the appropriately named ... [morningmedianewsfeed]

The Onion to Launch BuzzFeed and Upworthy Parody Site - Posted April 30, 2014
BuzzFeed and Upworthy have built their web empires on the time-tested premise that most people are stupid and therefore will enjoy reading stupid content. The Onion has picked up on that similarity, and decided to take on both with the launch of the appropriately named ... [FishbowlNY]

The Onion Now Just Two Webbys Short of a Pulitzer Melt - Posted April 28, 2014
In 2011, via the NEWSIRE section, The Onion ran the following headline - "23 Webby Awards Melted Into One Pulitzer." Was it wishful thinking or sly, spot-on presaging? We ask because The Onion is now just two short of th... [morningmedianewsfeed]

The Onion Now Just Two Webbys Short of a Pulitzer Melt - Posted April 28, 2014
In 2011, via the NEWSIRE section, The Onion ran the following headline - "23 Webby Awards Melted Into One Pulitzer." Was it wishful thinking or sly, spot-on presaging? We ask because The Onion is now just two short of th... [FishbowlNY]

How to Engage Millennials with Branded Video Content - Posted April 4, 2014
In addition to branded video, the Onion's in-house marketing team posts or links to content produced by the brands themselves, like this video for Adobe. Millennials don't seem to mind if content is branded, as long as it's good and resonates with their worldview. BuzzFeed, College Humor, Flavorpill Media and The Onion... [SocialTimes.com]

Mike McAvoy, President of The Onion, on His Most Successful Campaign So Far - Posted March 19, 2014
The Onion.com, known for its deadpan humor and mock-news network, has been expanding beyond its namesake site. Onion Inc. now boasts The A.V. Club, its entertainment-based sister site and Onion Labs, its advertising/marketing layer. Onion Labs has created ... [AgencySpy]

Netflix to Amazon: 'We've Got Bigger Drones Than That' - Posted February 25, 2014
We appreciate Netflix's efforts to play the "spunky upstart" role by poking fun at its rivals and we agree that Amazon makes for a more reasonable target than HBO, because you will lose if you try to compare House of Cards to The Sopranos or Game of Thrones. The drone delivery... [PRNewser]

Morning Media Newsfeed: Vox Buys Curbed | 60 Minutes Apologizes | Onion Ends Print Edition - Posted November 11, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: Vox Buys Curbed | 60 Minutes Apologizes | Onion Ends Print Edition - Posted November 11, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

The Onion Folds Remaining Print Editions [Updated] - Posted November 8, 2013
The Onion is folding its remaining print editions and going all digital. Crain's Chicago reports that the papers distributed in Chicago, Providence and Milwaukee are the last to go. Their last issues wil... [morningmedianewsfeed]

The Onion Folds Remaining Print Editions [Updated] - Posted November 8, 2013
The Onion is folding its remaining print editions and going all digital. Crain's Chicago reports that the papers distributed in Chicago, Providence and Milwaukee are the last to go. Their last issues wil... [FishbowlNY]

The Perils of Online Dating are Vastly Over Estimated - Posted October 13, 2013
Man Who Has Something Seriously Wrong With Him On A Fundamental Level Leaves That Part Off OKCupid Profile ... [SocialTimes.com]

HUMOR: The Onion On Why Facebook Users Leave - Posted October 10, 2013
Concerns about privacy are often cited in studies examining ... [AllFacebook]

What Does the Publicis/Omnicom Merger Mean? - Posted July 31, 2013
We've all heard enough about this weekend's Publicis/Omnicom merger to know that it's too big for our limited minds to even fathom, much less evaluate. So many questions followed: will it lead to mass layoffs or protracted battles over antitrust laws? Will it doom boutique agencies that ... [AgencySpy]

3 Ways to Up Your Reader Engagement - Posted May 30, 2013
We all have social media and digital best practices coming out of ears. But after thinking about how big media companies make their dough, I realized that, although there aren't always the resources and staff and innovation teams at smaller papers, there are some simple, almost silly, tips smaller papers can... [10,000 Words]

YouTube leverages GetGlue's ad platform for Comedy Week - Posted May 20, 2013
YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing ... [Lost Remote]

The Onion Gets Hacked, Shares Insights - Posted May 14, 2013
The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from outlets like the Associated Press and The Guardian, hacks from the group have become more prevalent than ever before on media outlets. However, they made a mistake earlier this month: hack... [10,000 Words]

Morning Media Newsfeed: The Onion Hacked | Kurtz Pay Hit | Scripps Revenue Down - Posted May 7, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [morningmedianewsfeed]

Morning Media Newsfeed: The Onion Hacked | Kurtz Pay Hit | Scripps Revenue Down - Posted May 7, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

Morning Media Newsfeed: The Onion Hacked | Kurtz Pay Hit | Scripps Revenue Down - Posted May 7, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlLA]

What's Weingarten Writing? - Posted March 25, 2013
I give WaPo "humorist" Gene Weingarten a lot of crap about his weekly column and not to worry, that continues today. I'm first to admit that Weingarten is capable of amazing writing that touches readers on many emotional levels that r... [FishbowlDC]

In Defense of The Onion - Posted February 26, 2013
By now, you've heard about the fury surrounding the tweet that The Onion sent out during the Oscars that read, "Everyone else seems afraid to say it, but that Quvenzhan Wallis is kind of a c--t, right? #Oscars2013" Now, that's a pretty horrible joke. That's the thing: It was... [FishbowlDC]

The Onion Apologizes For Vulgar Tweet About Nine-Year-Old - Posted February 25, 2013
Did you catch the horrible tweet @TheOnion sent out during the Oscars last night about nine-year-old actress, Quvenzhan Wallis? Someone tweeting from the mostly-hilarious satire site went rogue and called the littl... [AllTwitter]

The Onion Helps Brands Discover Their Sense of Humor - Posted January 30, 2013
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin's plan to pump up Russia's fertility rate ... [PRNewser]

When Less Is More - Posted January 24, 2013
The joke's on us, guys. I couldn't help laughing out loud and passing around a recent article from The Onion this week. The headline "Internet Users Demand Less Interactivity" caught my eye. The satirical piece contained gems like this quote: Every time I type a web address into my browser, I don't... [10,000 Words]

People's Daily Runs With Kim Jong-un 'Sexiest Man' Spoof - Posted November 27, 2012
The People's Daily unambiguously describes itself as "the official newspaper of the Communist Party of China". Based on that description and a few handy stereotypes, you might expect the rag to be a humorless collection of articles offering nothing but effusive praise for the nati... [PRNewser]

The Book Bjorn Book Trailer - Posted October 24, 2012
In an interesting twist, a new book trailer from The Onion spends more time telling you how to read a book than it does showing you the book. All the parents in the GalleyCat audience can relate to The Book Bjorn, a fake infomercial for a sling to help you carry an... [GalleyCat]

Tide Rocks Social Media, Creates "Awesome New Web Video" In Response To Onion Joke - Posted June 7, 2012
Tide should win some kind of award for social media savviness for a sweet, unplanned online video campaign that they launched earlier this month in a response to a joke The Onion made about them. On May 29, a post went up on The Onion written by Fred Hammond, fictional "Director of... [SocialTimes.com]

The Onion Writers Forget They're Writers, Turn Down Jobs - Posted March 22, 2012
The Onion, as we noted back in September, is moving its operations out of our great city and centralizing everything in Chicago. When staffers heard about the move from CEO ... [morningmedianewsfeed]

The Onion Writers Forget They're Writers, Turn Down Jobs - Posted March 22, 2012
The Onion, as we noted back in September, is moving its operations out of our great city and centralizing everything in Chicago. When staffers heard about the move from CEO ... [FishbowlNY]

The Onion Launches 'Magic 8-Ball' Like iPhone App - Posted December 22, 2011
For your FishbowlNY editors, the Magic 8-Ball toy was quite the hit when we were kids. We asked it stupid questions like, "Does my oldest brother poop his pants?" then we'd shake the toy and shout with satisfaction when the plastic die revealed, "Signs point to yes," that our teenage sibl... [morningmedianewsfeed]

The Onion Launches 'Magic 8-Ball' Like iPhone App - Posted December 22, 2011
For your FishbowlNY editors, the Magic 8-Ball toy was quite the hit when we were kids. We asked it stupid questions like, "Does my oldest brother poop his pants?" then we'd shake the toy and shout with satisfaction when the plastic die revealed, "Signs point to yes," that our teenage sibl... [FishbowlNY]

The Onion is Leaving New York - Posted September 22, 2011
The Onion is leaving Gotham. According to The Huffington Post, the editorial operations of the paper, which have been here for the past decade, are being moved to Chicago by next summer. The Onion's headquarters are located in ... [morningmedianewsfeed]

The Onion is Leaving New York - Posted September 22, 2011
The Onion is leaving Gotham. According to The Huffington Post, the editorial operations of the paper, which have been here for the past decade, are being moved to Chicago by next summer. The Onion's headquarters are located in ... [FishbowlNY]

Best Of The Onion: Ten Onion Stories That Poke Fun At News Media - Posted September 8, 2011
Over the years, satirical news organization The Onion has not only poked fun at local, national, international, sports and entertainment news, but also at the people who cover that news -- journalists. This is a collection of some of the best articles,... [10,000 Words]

Tom Hanks & Arianna Huffington Threaten Pulitzer Board In Support Of The Onion [Video] - Posted June 21, 2011
Fans of The Onion, including Tom Hanks, Arianna Huffington and Gayle King, have taken things into their own hands to let the Pulitzer board know that it's about time that The Onion was awarded a Pulitzer Prize. These celebrity videos have just hit YouTube as part of a new campaign... [SocialTimes.com]

The Onion Wants a Pulitzer - Posted June 20, 2011
The Onion, the world's best source for sarcastic headlines, is launching a campaign to get itself a Pulitzer Prize. According to ... [morningmedianewsfeed]

The Onion Wants a Pulitzer - Posted June 20, 2011
The Onion, the world's best source for sarcastic headlines, is launching a campaign to get itself a Pulitzer Prize. According to ... [FishbowlNY]

SportsNewser Gets Exclusive Look at New Book from The Onion - Posted May 12, 2011
With headlines such as "UFC Fighter Has Idea for T-Shirt With A Bunch Of Shit Written All Over It," The Onion never fails to provide us all with hilar... [morningmedianewsfeed]

SportsNewser Gets Exclusive Look at New Book from The Onion - Posted May 12, 2011
With headlines such as "UFC Fighter Has Idea for T-Shirt With A Bunch Of Shit Written All Over It," The Onion never fails to provide us all with hilar... [FishbowlNY]

The Onion Launches iPad App - Posted April 4, 2011
One of FishbowlNY's favorites - The Onion - has launched its first iPad app. Available for free, the app includes content from the website, as well as video from its shows. As Baratunde Thurston... [morningmedianewsfeed]

The Onion Launches iPad App - Posted April 4, 2011
One of FishbowlNY's favorites - The Onion - has launched its first iPad app. Available for free, the app includes content from the website, as well as video from its shows. As Baratunde Thurston... [FishbowlNY]

How to Make Your Own Virtual Newspaper with Twitter - Posted February 22, 2011
Who needs a newspaper when you have Twitter? This post may sound redundant to those in the know; but for those new to Twitter, here are some ways you can use the site as a one stop spot for your news - including links to get you started.... [AllTwitter]

The Onion Names General Manager - Posted January 18, 2011
"The Onion Hires General Manager; Hopes to Have Him Generally Manage." How's that? Oh c'mon it's not that bad. Anyway, fake headline aside, the real news is that Mitch Semel has been hired by The Onion as their new General Manager. He'll oversee all of its editorial content, including the... [morningmedianewsfeed]

The Onion Names General Manager - Posted January 18, 2011
"The Onion Hires General Manager; Hopes to Have Him Generally Manage." How's that? Oh c'mon it's not that bad. Anyway, fake headline aside, the real news is that Mitch Semel has been hired by The Onion as their new General Manager. He'll oversee all of its editorial content, including the... [FishbowlNY]

The Onion, Comedy Central Hope This SportsDome Doesn't Collapse - Posted December 14, 2010
Satirical "news" site The Onion and Comedy Central teamed up on a relaunch of the SportsDome Web site in advance of the Jan. 11 debut of Onion SportsDome on the cable network. The SportsDome site features preview clips from th... [WebNewser - SocialTimes.com]

The Onion Now Available Through Kindle - Posted December 9, 2010
Parody newspaper The Onion has teamed up with Amazon to release five eBook... [Inside Mobile Apps]

Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter - Posted April 21, 2010
A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site. The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds... [10,000 Words]

Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter - Posted April 21, 2010
A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site. The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds... [AllTwitter]

Conde Nast's First iPhone App Teams Up with Loreal - Posted February 4, 2010
It took this long for Si Newhouse to come up with an iPhone application for one of his Conde Nast titles? (edit: Conde has 10 other apps out for various other magazines, but this will be the first for Vanity Fair.) Well, no one is going to accuse the media titan... [morningmedianewsfeed]

Conde Nast's First iPhone App Teams Up with Loreal - Posted February 4, 2010
It took this long for Si Newhouse to come up with an iPhone application for one of his Conde Nast titles? (edit: Conde has 10 other apps out for various other magazines, but this will be the first for Vanity Fair.) Well, no one is going to accuse the media titan... [FishbowlNY]

Dave Eggers' Inflamatory Onion Interview - Posted January 6, 2010
You know that it's a slow news day (except for those at CES liveblogging, of course) when the biggest scandal to hit the Web since Monday is a Dave Eggers... [morningmedianewsfeed]

Dave Eggers' Inflamatory Onion Interview - Posted January 6, 2010
You know that it's a slow news day (except for those at CES liveblogging, of course) when the biggest scandal to hit the Web since Monday is a Dave Eggers... [FishbowlNY]

The Onion's A.V. Club Editors: 'Everything We Do Is Bite-Size' - Posted December 23, 2009
The Onion is one of the funniest, and ubiquitous sources of fake news around today. But there's one part of the 21-year-old paper that's not faux: The A.V. Club, which explores pop cultu... [morningmedianewsfeed]

The Onion's A.V. Club Editors: 'Everything We Do Is Bite-Size' - Posted December 23, 2009
The Onion is one of the funniest, and ubiquitous sources of fake news around today. But there's one part of the 21-year-old paper that's not faux: The A.V. Club, which explores pop cultu... [FishbowlNY]

Former Fox News Anchor Joins The Onion News Network - Posted November 18, 2009
... [morningmedianewsfeed]

Former Fox News Anchor Joins The Onion News Network - Posted November 18, 2009
... [FishbowlNY]

Mediabistro.com At The Center Of Mistaken Journalist Identity - Posted August 28, 2009
There's a feud going on in Denver between two journalists and a mislabeled photo from a 2005 Mediabistro has helped drag a third journalist into the fray. It all started last month, when Denver Westword reporter ... [morningmedianewsfeed]

Mediabistro.com At The Center Of Mistaken Journalist Identity - Posted August 28, 2009
There's a feud going on in Denver between two journalists and a mislabeled photo from a 2005 Mediabistro has helped drag a third journalist into the fray. It all started last month, when Denver Westword reporter ... [FishbowlNY]

At Gawker, Traffic Graphs Only Tell Part Of The Story - Posted July 28, 2009
Yesterday, Gawker's Nick Denton boasted about the tremendous revenue growth his company had experienced during the first half of the year, despite the recession. Denton also published ... [morningmedianewsfeed]

At Gawker, Traffic Graphs Only Tell Part Of The Story - Posted July 28, 2009
Yesterday, Gawker's Nick Denton boasted about the tremendous revenue growth his company had experienced during the first half of the year, despite the recession. Denton also published ... [FishbowlNY]

Fake News Of The Week - Posted May 8, 2009
Its been a big week in fake news. First, there were rumors that The Onion was planning cut its print edition, which were quickly refuted, although the satiric pub did eventually admit that they were shutting down print operations in ... [morningmedianewsfeed]

Fake News Of The Week - Posted May 8, 2009
Its been a big week in fake news. First, there were rumors that The Onion was planning cut its print edition, which were quickly refuted, although the satiric pub did eventually admit that they were shutting down print operations in ... [FishbowlNY]

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