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'Sponsored Content Marketing' Is Coming Soon to a TV Near You - Posted March 20, 2013
We've all heard a whole lot about sponsored content/native advertising lately, but the movement is only gaining steam. Now major TV networks and niche channels are joining blogs and traditional pri... [PRNewser]

Britain Finds Novel Ways to Bond with Global Audience - Posted September 21, 2012
London's 2012 Olympic Games may have inspired love at first sight among the viewing public and attendees, but from a marketing communications standpoint it's been a long, drawn-out courtship. "We've been preparing for the Olympics since 2005. To inspire visitation, our strategy ha... [PRNewser]