Thor Muller

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Spotted around the media universe

PRWeek EIC: Social Media's Influence 'Terrifying, But Ultimately Edifying' - Posted December 10, 2008
PRWeek EIC Keith O'Brien discusses customer service and branding at mediabistro.com's Social Media Panel. Here's something to think about next time a customer service line puts you on hold: Online networking is quickly making happy customers a top priority for media companies. Tuesday night's mediabistro.com panel discussion "The Customer is the Company"... [FishBowlNY]

Can't Get No Customer Satisfaction? Learn How - Posted December 9, 2008
"Newspapers, magazines, and editors ignore crowdsourcing at their own peril," Wired's Jeff Howe told mediabistro.com in a recent interview. "From the perspective of a journalist, the crowd is a threat. From the perspective of publishers and editors the crowd is also a threat, but it's also a tremendous opportunity." So what... [FishBowlNY]