Todd Defren

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Sightings (13)

Spotted around the media universe

Spin the Agencies of Record - Posted February 14, 2013
Toyota Shifts AOR Gears... SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm w... [PRNewser]

Tuesday Morning Stir - Posted August 7, 2012
-Fifty Shades of Grey has now spawned an album. link -Instead of selling his agency to a third party, Shift Communications co-founder Todd Defren announced the debut of an ... [AgencySpy]

Amy Lyons Promoted to President of Shift Communications - Posted April 4, 2011
Shift Communications has promoted Amy Lyons to president of the firm. According to a post on ... [PRNewser]

How Long Is Too Long? - Posted October 28, 2010
How long is too long to stay at a company? Once upon a time you could start somewhere and stay there your whole career, or hop maybe once or twice. That's obviously not the case anymore. Todd Defren is the owner of SHIFT Communications. He's been at the same place since 1994. Recently,... [MediaJobsDaily]

Are PR Firms Training Themselves Out Of A Job? - Posted August 26, 2010
Given the news that social media may be powering PR out of the recession, it seems ludicrous at first that Shift Communications is answering RFPs for social media training. "They are not asking us to handle Influencer Engagement. They are not asking us to manage their Facebook communitie... [MediaJobsDaily]

Marketwire Acquires Social Media Analytics Company Sysomos - Posted July 6, 2010
Newswire company Marketwire said today that it has acquired social media monitoring company Sysomos. Terms of the deal were not disclosed. Social media monitoring and analysis continues to be an incredibly hot space, with media companies from Dow Jones and Reuters and marketing and technology companies including Vocus and Lithium all fig... [PRNewser]

PR Pros To Facebook: Washington Post Good Choice For CEO Op-Ed - Posted May 24, 2010
Facebook CEO Mark Zuckerberg made perhaps his most public of statements today regarding ... [PRNewser]

Spin the Agencies of Record - Posted May 21, 2010
This week's account win round-up features... [PRNewser]

Shift Comm. Principal Todd Defren: 'Many' Ad Agencies 'Don't Understand Social Media' - Posted March 26, 2010
In a blog post titled, "... [PRNewser]

Interview: Shift Communications Principal Todd Defren - Posted January 29, 2010
... [PRNewser]

Shift Communications Opens New York Office - Posted January 22, 2010
Shift Communications announced the opening of their New York office today, which is the agency's third office, in addition to current offices in San Francisco and Boston. "It made sense to start a New York PR firm, since many of the inquiries we receive from consumer and technology companies stem from the... [PRNewser]

Five Popular Types of PR Tweets - Posted October 6, 2009
If, like most PR pros, you spend a good deal of time on Twitter tracking journalists, clients, industry influencers or anything else, you begin to notice some trends. Many Tweets often fall into one of five categories, which we've carefully outlined for you below. Is this scientific research? Absolutely not. But it's... [PRNewser]

The Client - Vendor Relationship, Explained in Real World Scenarios - Posted May 27, 2009
From ... [PRNewser]

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