Tom Becktold

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Sightings (2)

Spotted around the media universe

Does Your Press Release Need Some Multimedia Magic? - Posted May 9, 2011
To press release or not to press release? Isn't that always the question? Fact is, no matter how much people talk about the death of the press release, they're still used by many companies and marketers to get the word out. According to Laura Sturaitis, EVP of media services and product strategy... [PRNewser]

Fake News Release Creates Problems for Shell - Posted May 18, 2010
Royal Dutch Shell is busy this week dealing with a fake press release that said the company would suspend offshore drilling off the coast of Nigeria, potentially in response to the recent Gulf Coast oil spill. The fake email, "featured a Shell logo, links to company websites and cautionary footnotes," ... [PRNewser]