Tom Becktold

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Sightings (5)

Spotted around the media universe

6 PR Experts Weigh in on Google's New Guest Post Crackdown - Posted January 21, 2014
Earlier today we posted on Google's latest in a long line of attempts to discourage spammy guest posts designed to boost sites' rankings with ... [FishbowlDC]

Business Wire Goes All in on Social Measurement - Posted January 14, 2014
Today Business Wire announced a new feature that confirms its investment in both social and big data: expanded press release monitoring and social media analysis reports will now be avai... [FishbowlDC]

The Real Top 14 PR Twits to Follow in 2014 - Posted December 31, 2013
Represent, "Real" PR Tweeps! We at PRNewser know that speaking out ... [FishbowlDC]

Does Your Press Release Need Some Multimedia Magic? - Posted May 9, 2011
To press release or not to press release? Isn't that always the question? Fact is, no matter how much people talk about the death of the press release, they're still used by many companies and marketers to get the word out. According to Laura Sturaitis, EVP of media services and product strategy... [FishbowlDC]

Fake News Release Creates Problems for Shell - Posted May 18, 2010
Royal Dutch Shell is busy this week dealing with a fake press release that said the company would suspend offshore drilling off the coast of Nigeria, potentially in response to the recent Gulf Coast oil spill. The fake email, "featured a Shell logo, links to company websites and cautionary footnotes," ... [FishbowlDC]