Tom Scherma

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Spotted around the media universe

Arnold Launches Olympics Campaign for Carnival with 'Bobslide Champs' - Posted February 6, 2014
Carnival announced today that it is "the national cruise line advertiser of NBC's telecast of the Sochi 2014 Olympic Winter Games," with their new Olympic campaign from Arnold Worldwide. Arnold's campaign for Carnival launches today with the 30 second television spot, "Bobslide Champs," which "will air on NBC, CNBC, MSNBC, NBC Sports... [AgencySpy]

ESPN, W+K Go Back to Roots in Latest 'This Is SportsCenter' Installment - Posted October 21, 2013
After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the "This Is SportsCenter" series so popular, employing humorous situations in the network's Bristol HQ. The spot, "Double Double," stars Minnesota T... [AgencySpy]

GoDaddy Finally Moves Away from Douchebag Ads with 'TMI' - Posted May 28, 2013
About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we'd see the end of the "GoDaddy Girls" gimmick, or even the beginning of a more nuanced campaign. Instead, during this year's Super Bowl, GoDaddy offered us Bar Rafaeli ("sexy") making out with... [AgencySpy]

ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for 'SportsCenter' - Posted September 6, 2012
Though one of the most consistently hilarious campaigns in the history of television advertising, it's been a while since we've seen a "This is SportsCenter" spot really knock it out of the park. That is, until today. ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot,... [AgencySpy]

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