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Sightings (20)

Spotted around the media universe

White Paper: How to Harness Dark Social and Increase Traffic - Posted December 3, 2014
Dark social sounds scary, and I suppose if you're trying to truly measure traffic to your website, it can be. Alexis Madrigal, then over at The Atlantic, defined the term as a... [AllFacebook]

Why Are Only 60% of Journalists on Twitter? - Posted June 5, 2014
Can we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline "Some Newspapers to Staff: Social Media Isn't Option... [10,000 Words]

Everything Upworthy Can Teach Journalists - Posted March 27, 2014
This week, New York magazine has a profile of the website we all love to hate: Upworthy. Upworthy is the bane of many a journalist's existence. It peddles in clicks, and has people sharing, painlessly and by the millions, pieces of content that concern topics we actually want to report on. A... [10,000 Words]

And Now Obamacare is to Blame for Bad Driving - Posted November 13, 2013
"The scourge of healthcare," "A death spiral for all Americans," "The beginning of the end" and "Socialism's entry into the USA." These have been in the news as lovingly euphemisms for the Affordable Care Act, otherwise known as "... [FishbowlDC]

Is Pinterest Cutting Into Facebook's Market Share? - Posted April 26, 2013
While marketers figure out how to convert sales on Facebook, it appears that Pinterest is ... [AllFacebook]

Using Facebook Login, Waze Has Been On The Road To Success - Posted March 14, 2013
Waze, a GPS navigation application that updates with user-submitted traffic information, has grown quite well since adding Facebook integration. The social network put ... [AllFacebook]

8 Critical Steps For B2B Facebook Advertising Success - Posted March 12, 2013
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We've broken down the process into eight essential steps. ... [AllFacebook]

What Happened To Facebook Pages' Reach? - Posted October 5, 2012
Several Facebook page managers are crying foul at decreased fan counts and lowered levels of engagement. But what's to blame? PostRocket, which h... [AllFacebook]

Did Twitter Just Give Facebook 1000% More Referrals From LinkedIn? - Posted September 20, 2012
According to some new data, Twitter might've made a huge mistake this summer pulling out of LinkedIn. If you're a user of both LinkedIn and Twitter, you probably remember the news earlier this summer that Twitter cut LinkedIn off from its API. P... [AllTwitter]

Anti-Poaching Campaign Wins Big-Name Backers - Posted August 29, 2012
Leonardo DiCaprio, Tobey Maguire and ... [FishbowlDC]

A Dose of Optimism: J-school Grad Prospects and Website Traffic Growth - Posted April 26, 2012
There is plenty of evidence for gloom: the newspaper industry is the fastest-shrinking of them all, and the online ad shares of newspapers have ... [10,000 Words]

Linking To Facebook Pages Lowers Ad Costs - Posted April 18, 2012
Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website. So concludes ... [AllFacebook]

Brazil Is Suing Twitter Because People Are Tweeting To Avoid Traffic Checkpoints - Posted February 7, 2012
Brazilian authorities are pretty peeved at Twitter. Apparently, users are tweeting to warn each other of traffic checkpoints, radar guns and other safety precautions on the roads - and this has made Brazil mad enough to sue the compa... [AllTwitter]

Twitter Is Below Average When It Comes To Web Performance - Posted October 14, 2011
Twitter ranks well below most other social networks in terms of web performance, according to new numbers from SmartBear's AlertSite. However, given the massive am... [AllTwitter]

The Best Time To Tweet Is... [INFOGRAPHIC] - Posted September 22, 2011
Sometimes Twitter feels like a battle against the clock. You've got a great link to share, but do you send it out right when you find it to be one of the first to jump on it, or do you wait until you think more of your followers will be... [AllTwitter]

Twitter Soon To Launch Free "Twitter Web Analytics" For All Publishers - Posted September 13, 2011
Website owners, rejoice: Twitter is taking the lid off of a powerful new suite of tools for you to measure how much traffic it sends to your site. As they explain on their developer blog, Twitter Web Analytics wi... [10,000 Words]

Twitter Soon To Launch Free "Twitter Web Analytics" For All Publishers - Posted September 13, 2011
Website owners, rejoice: Twitter is taking the lid off of a powerful new suite of tools for you to measure how much traffic it sends to your site. As they explain on their developer blog, Twitter Web Analytics wi... [AllTwitter]

Women's World Cup Finals Sets New Tweets Per Second Record - Posted July 18, 2011
A new record was set at Twitter headquarters this weekend: more people tweeted per second about the women's soccer World Cup finals over the weekend than during any other single event, ever. The official Twitter account ... [AllTwitter]

Twitter "Barely Registers As A Referring Source" For News Websites - Posted May 9, 2011
My bet is, you share a lot of links on Twitter. Of course, that's no risky bet: if you're active on Twitter, chances are you use it not only for waxing philosophical about traffic jams, but also to share and retweet news you find with your followers. But a contradictory... [AllTwitter]

LA Times Scorecard: Online Up, Circ. Down - Posted September 13, 2007
The LA Times numbers continue to be flat, according to an inside report for August. Online is improving, though. Classifieds continue to droop. Some selected stats: Traffic ( only) Year-over-year traffic was up considerably. Page views to prior year were up by 19%, 32% for unique visitors, and 32% for local unique vi... [FishbowlLA]