UGCX
Courses | How-To Videos | Corporate Training | Your Courses
| How to Launch Your Web Business: Advice from Kate Thorp (5 minutes) Posted Feb 1, 2010 |
What Should Writers Do Now? Ask Topix's Chris Tolles (6 minutes) Posted Dec 28, 2009 |
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Kate Thorp understands the intersection of content and advertising. We ask her to discuss how she founded Real Girls Media Network, the pros and cons of user-generated content, and how to find the right tools and funding to start a web-based business.
more detailsAdvertising & Marketing, New Media, User-Generated Content, Entrepreneurship, Ugcx, Direct Access |
Chris Tolles understands the future of the news. We ask him to discuss how writers and editors can compete in a changing marketplace, how curation and gatekeeping come into play, and the new importance of transparency.
more detailsDigital Media & Tech, New Media, User-Generated Content, Ugcx, Direct Access, Next-Generation Journalist |
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| How a Smart Social Media Strategy Drives Business (40 minutes) Posted Dec 18, 2009 |
Branded Entertainment: Can It Work Online? (53 minutes) Posted Dec 10, 2009 |
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Building community and allowing your users to create and distribute content is all in the interest of a robust bottom line. Hear why the new social initiative is working, and how you can wrap it into your strategy.
more detailsAdvertising & Marketing, Career, New Media, Social Media, User-Generated Content, Ugcx |
How can audiences collaborate to create custom entertainment experiences? The experts at Ag8 share some of the coolest multi-platform content experiences around.
more detailsDigital Media & Tech, TV, Film & Video, New Media, Social Media, User-Generated Content, Ugcx |
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| Community Management: Advice from Yelp's Miriam Warren (7 minutes) Posted Dec 2, 2009 |
Get Into New Media with Mark Josephson of outside.in (6 minutes) Posted Nov 30, 2009 |
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Miriam Warren understands the power of the community. We ask her to discuss her success at Yelp, how to get started writing online, and careers in community management.
more detailsCareer, User-Generated Content, Community Management, Ugcx, Direct Access |
Mark Josephson understands how media is changing. We ask him to discuss hyper-local content delivery, how the rules are changing, and how to find an audience for your content.
more detailsDigital Media & Tech, New Media, Hyper-Local, Ugcx, Direct Access, Next-Generation Journalist |
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| Behind the Reporter's Notebook: The Power of the Crowd with Jeff Howe (1 hour) Posted Nov 30, 2009 |
Hyper-Local Journalism with Michael Myers of NowPublic.com (7 minutes) Posted Nov 24, 2009 |
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Jeff Howe is the expert on crowdsourcing. Check out his focused lecture to learn more about how to make mind-share work for you.
more detailsJournalism, Crowdsourcing, Recorded Event, Ugcx, Next-Generation Journalist |
Michael Meyers understands hyper-local. We ask him to discuss a variety of issues from blogging to credibility to the future of local television news, plus how to make money online.
more detailsDigital Media & Tech, New Media, User-Generated Content, Hyper-Local, Ugcx, Direct Access, Next-Generation Journalist |
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| Direct Access: Rome Hartman on the Future of News (13 minutes) Posted Nov 20, 2009 |
Will It Go Viral? Ask BuzzFeed.com's Jessica Amason (12 minutes) Posted Nov 19, 2009 |
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Rome Hartman understands news. We ask him to discuss how journalism is changing, how big organizations can use social media, and what the future of news looks like from his perspective.
more detailsTV, Film & Video, News, New Media, Social Media, Ugcx, Direct Access |
Jessica Amason understands why ideas go viral. We ask her to discuss how content and platform can work together, the future of branded content, and why we're fat.
more detailsDigital Media & Tech, User-Generated Content, Viral Video, Ugcx, Direct Access, Viral Media, Next-Generation Journalist |
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| Marketing: It's a Two-Way Conversation (58 minutes) Posted Nov 17, 2009 |
Building a Media Business Through User Content and Engagement (44 minutes) Posted Nov 12, 2009 |
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Learn how marketing campaigns that engage customers can drive powerful results, reposition brands, and provide valuable customer insight data. Our panel from Mediabistro's UGCX conference shares examples on how social media and viral campaigns are being used to market everything from convenience foods to teen-focused Broadway shows to Ford Mustangs.
more detailsDigital Media & Tech, New Media, Social Media, User-Generated Content, Recorded Event, Ugcx |
Kate Thorpe of Real Girls Media Network explains the new relationship between content and advertising online in her lively talk at Mediabistro's UGCX conference.
more detailsCareer, Digital Media & Tech, User-Generated Content, Recorded Event, Entrepreneurship, Community Management, Ugcx |
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| Direct Access: Jeff Howe on Crowdsourcing (8 minutes) Posted Nov 11, 2009 |
Building a Successful Internet Business with Ben Huh (6 minutes) Posted Nov 11, 2009 |
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Jeff Howe wrote the book on crowdsourcing. We ask him the tough questions about how user-generated content will affect the media, and how journalists can prepare for the future.
more detailsDigital Media & Tech, New Media, User-Generated Content, Crowdsourcing, Ugcx, Direct Access |
Ben Huh knows the secrets to making money from user-generated content. We ask him to spill his guts on topics like marketing, ad networks, and cute kitties.
more detailsAdvertising & Marketing, User-Generated Content, Entrepreneurship, Ugcx, Direct Access |
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| Direct Access: Ben Ilfeld on Citizen Journalism (8 minutes) Posted Nov 11, 2009 |
Get Hyper-Local: Building Community City by City (54 minutes) Posted Nov 10, 2009 |
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Ben Ilfeld understands hyper-local: His Sacramento Press is setting the standard for community engagement. We ask him why local is the coolest place to be right now, and how writers can get involved.
more detailsDigital Media & Tech, Citizen Journalism, Hyper-Local, Ugcx, Direct Access, Next-Generation Journalist |
In this panel from Mediabistro's UGCX conference, leaders in local explain the exciting changes in the journalistic landscape that affect both content and advertising
more detailsAdvertising & Marketing, Citizen Journalism, Hyper-Local, Recorded Event, Ugcx, Next-Generation Journalist |
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| HARO's Peter Shankman: The Power of Social Media Posted Nov 5, 2009 |
Finding Your Audience with Ben Huh (32 minutes) Posted Oct 30, 2009 |
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From karma experiment to million-dollar business, Peter's HARO project has taken off, big time. Learn his social media secrets by watching his appearance at Mediabistro's UGCX conference.
more detailsAdvertising & Marketing, Journalism, Public Relations, Reporting, Crowdsourcing, Recorded Event, Ugcx |
In this presentation, Ben Huh, CEO of I Can Has Cheezburger, shares the innovative ways he has turned users into customers through social media, and ended up with over one million Twitter followers. If you want to see wacky cat pictures, though, you'll have to visit his sites.
more detailsAdvertising & Marketing, Business, New Media, Social Media, User-Generated Content, Recorded Event, Entrepreneurship, Community Management, Ugcx |
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| NPR President and CEO Vivian Schiller: A New Strategy for a Media Powerhouse (53 minutes) Posted Oct 27, 2009 |
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Building a hyperlocal presence, forging key partnerships, and overseeing funding for a non profit media company in the current economy: these are just some of the challenges Vivian Schiller faced when she became President and CEO of NPR in 2008. In this keynote, you'll hear about the initiatives she's leading to bring this traditional media powerhouse into the new media world.
more detailsDigital Media & Tech, TV, Film & Video, Npr, Radio, User-Generated Content, Recorded Event, Ugcx, Next-Generation Journalist |
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