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Sightings (33)

Spotted around the media universe

Facebook Forms EMEA Client Council - Posted September 29, 2014
Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for B... [AllFacebook]

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter - Posted July 18, 2014
Germany edged Argentina to win the soccer portion of 2014 FIFA World C... [AllFacebook]

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills - Posted June 11, 2014
Think you're the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too -- that is, until this happened: Mobile use is now the... [PRNewser]

2014's 10 Least Engaging Brands - Posted March 19, 2014
Who's having a great 2014 so far? Airbnb, Snapchat and even--dare we say it--Facebook are doing pretty well. But what about the other side of the brand equation? Customer loyalty consultancy ... [PRNewser]

Viral Video Success Stories: Volkswagen - Posted February 26, 2014
A trio of videos by Volkswagen will go down in viral legend history as among the most popular of all time. Collectively, the videos have been viewed more than 155 millions times, demonstrating the inherent shareability of video. When users are engaged, they spend mor... []

INFOGRAPHIC: What Drives Engagement To Auto-Industry Pages On Facebook? - Posted November 21, 2013
When it comes to like totals for the ... [AllFacebook]

Love Dogs? So Does Volkswagen! - Posted October 25, 2013
We'll take a break from bemoaning our lack of a puppy to go over Volkswagen's new canine-friendly campaign, which is a good example of a "saturate all media" strategy: ... [PRNewser]

Volkswagen Takes on 'Take on Me' - Posted September 18, 2013
You may have already seen Deutsch LA's new Volkswagen spot, which rightly earned "ad of the week" status, but it's hump day and we love fun clips so here you go: Yes, this spot makes us feel old. But despite th... [PRNewser]

How Facebook Is Transforming The News - Posted July 8, 2013
These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to fi... [AllFacebook]

Facebook: A Marketing Platform Like No Other - Posted June 10, 2013
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the ... [AllFacebook]

Watchtower: Pandemic Labs' Homegrown Take On Facebook Analytics - Posted May 17, 2013
Social media agency Pandemic Labs created its own ta... [AllFacebook]

'Apple' and 'Volkswagen' Unveil the 'iBeetle'. Yes, Really. - Posted April 29, 2013 seems the iBeetle is a thing. While a car featuring Apple-compatible features is nothing new, the Volkswagen iBeetle takes that integration to an entirely new... [PRNewser]

Damage Control in China: Bow Down Before Your Leaders! - Posted April 5, 2013
PR in China: it's a brave new world! Yet, despite all the talk of a dirty "black PR" industry and the ... [PRNewser]

INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook - Posted February 14, 2013
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform ... [AllFacebook]

STUDY: Super Bowl Ads Boost Facebook Likes - Posted February 7, 2013
How did running TV ads during CBS' broadcast of Super Bowl XLVII affect brands' ... [AllFacebook]

Top 10 Social Media Moments of Super Bowl XLVII - Posted February 4, 2013
You've heard the news: Super Bowl 47 was all about social. While the TV ratings for last night's game were higher than the year before, the audience's social activity/engagement numbers more than doubled. The "Brand Bowl" confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation... [PRNewser]

Coca-Cola Insists Its Arab 'Camel Jockey' Ad Isn't Racist - Posted January 31, 2013
Earlier today we asked whether the new practice of releasing Super Bowl ad spots before the big game was a good PR move. Now further developments make the question seem even more relevant: multiple brands have already attracted accusations of racism based on these teasers. First Volkswagen faced a ... [PRNewser]

Volkswagen Turns To Disgruntled YouTubers For 2013 Super Bowl Spot - Posted January 25, 2013
With the Super Bowl just around the corner, game day commercial previews are starting to pop up on the web and, thanks to two wildly successful Super Bowl seasons, viewers everywhere have been looking forward to seeing what Volkswagen has in store this year. In 2011, VW topped the charts... []

OpenGraphy, Volkswagen Tap Facebook Open Graph Actions For My Golf Stories App - Posted November 13, 2012
Facebook ... [AllFacebook]

VW Beetle, Meet Great White Shark - Posted August 10, 2012
The Discovery Channel and Volkswagen got creative this year to promote the 25th anniversary of the ever-popular "Shark Week": They enlisted engineers to create a framework model of the famous VW Beetle that dou... [PRNewser]

Men Like Manly Cars, Women Like Little Cute Ones - Posted April 27, 2012
Men and women go for very different kinds of rides. A study of new car sales for 2011 showed a female affinity for the cute, fuel-efficient MINI, and other small import cars, while men continue to buy trucks, SUVs, and Ferraris in disproportiona... [PRNewser]

#SemTechBiz Berlin - Day 2 - Posted February 7, 2012
After a great day yesterday I was eager to to discover what today's program had to offer. Unfortunately I had to set off for the airport, where I am now writing this, before the end. However I caught most of the day and here are my few thoughts and... [AllTwitter]

Will The New VW Spot Top 'The Force'? - Posted February 1, 2012
Here it is folks. And we'll ask the question everyone else is (including some... [PRNewser]

Car Companies Using New Sights, Sounds for Promos - Posted January 26, 2012
Auto makers have just wrapped up showcasing their new models at the ... [PRNewser]

The VW Super Bowl Ad is Coming! - Posted January 19, 2012
You know your campaign is a success when it tops lists, is talked about for a... [PRNewser]

Volkswagen: Das Auto Company is Das Semantic Web Company! - Posted September 19, 2011
[caption id="attachment_23234" align="alignleft" width="300" caption="Photo courtesy: Flickr/ glen edelson"][/caption] You know Volkswagen as Das Auto company. But perhaps it's time to start thinking of it as "Das Semantic Web Company." William Greenly is the Volkswagen Technical Lead for the auto vendor's Volk... [AllTwitter]

Volkswagen: Das Auto Company is Das Semantic Web Company! - Posted September 19, 2011
[caption id="attachment_23234" align="alignleft" width="300" caption="Photo courtesy: Flickr/ glen edelson"][/caption] You know Volkswagen as Das Auto company. But perhaps it's time to start thinking of it as "Das Semantic Web Company." William Greenly is the Volkswagen Technical Lead for the auto vendor's Volk... []

Edelman Named VW's Social Media AOR - Posted April 29, 2011
A little more Edelman news for the we... [PRNewser]

Cervone Heads to Volkswagen - Posted March 23, 2011
Tony Cervone has been appointed EVP of group communications at Volkswagen, marking his return to the auto industry as VW's top PR exec in the U.S. He'll report to Jonath... [PRNewser]

Hulu AdZone Participants Drive Volkswagens on Bridgestone Tires - Posted February 7, 2011
Volkswagen and Bridgestone went the way of the Green Bay Packers Sunday in terms of their Super Bowl ads, while Salesforce and Go Daddy joined the Pittsburgh Steelers on the losing sideline, according to the results from the fourth edition of Hulu's AdZone for ... [WebNewser -]

Twitter Determines Top Super Bowl Commercial - Posted February 7, 2011
Last night's Super Bowl had Twitter buzzing for hours - with tweets largely commenting on the commercials and the half-time show. In the spirit of commercialism, social media monitoring firm Radian6 and advertising agen... [AllTwitter]

Volkswagen First To Launch New Model Solely Via iPhone Application (And Some PR) - Posted October 28, 2009
If you're looking for marketing around Volkswagen's new GTI car, you'll only be able to find it on the iPhone. And of course, the slew of media coverage the brand has received for launching its latest model only on the iPhone. ... [PRNewser]