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Sightings (71)

Spotted around the media universe

eBay Hires WPP's MediaCom and Omnicom's Goodby for Support - Posted July 24, 2014
In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to last week's conversation on the ... [AgencySpy]

Maxus Won NBC Universal's $175 Million Digital Review - Posted July 15, 2014
Thanks to this report from MediaPost, we now know that Maxus (part of the WPP's GroupM) has been awarded NBC Universal's domestic... [AgencySpy]

Sir Sorrell: Creativity Is Dying, and It's All Your Fault! - Posted July 9, 2014
In what seems to be a weekly occurrence, Sir Martin "Mr. Happy Fun Guy" Sorrell offered agency folks a Debbie Downer moment in the form of a LinkedIn"fluencer" blog post: "... [AgencySpy]

Deutsch New York, Barton F. Graf 9000 Help GoDaddy Lose Its Sex Appeal - Posted July 2, 2014
New Ad Strategy: Swap Sexy for Creepy? For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and "athletes" would offer themselves ... [MediaJobsDaily]

Deutsch New York, Barton F. Graf 9000 Help GoDaddy Lose Its Sex Appeal - Posted July 2, 2014
New Ad Strategy: Swap Sexy for Creepy? For a couple of years, GoDaddy made headlines for all the wrong reasons. During the Super Bowl, scantily clad B-list women and "athletes" would offer themselves ... [AgencySpy]

WPP: 'U.S., U.K. Advertising Is Still in Strong Demand.' - Posted June 25, 2014
Sir Martin Sorrell is back (like he ever left) and still smirking like the Grinch after a Christmas rummage sale. According to ... [AgencySpy]

STUDY: Social Media Advertising Doesn't Work So Well - Posted June 24, 2014
Yesterday, we brought you the story of a well-off British gent discussing how WPP's GroupM will double its Twitter advertising budget to $100 million for 2014.... [TVNewser]

STUDY: Social Media Advertising Doesn't Work So Well - Posted June 24, 2014
Yesterday, we brought you the story of a well-off British gent discussing how WPP's GroupM will double its Twitter advertising budget to $100 million for 2014.... [AgencySpy]

World's Largest Ad Firm To Double Its Twitter Spend - Posted June 23, 2014
In a signal that advertising on Twitter might be becoming more mainstream, the world's largest advertising firm just announced that it would be doubling its Twitter ad spend. WPP, the largest advertising company in the world, will double the amount that it... [10,000 Words]

Ad Spending Surpasses Pre-Recession Numbers of $109B - Posted June 23, 2014
When the recession hit America with a huge thud, big business began to reconsider its residual income and closed up the budgets. Of course this hurt advertising agencies in a big way and many experts thought they would never recover, but ... [AgencySpy]

WPP Will Double Its Spending Budget on Twitter in 2014 - Posted June 23, 2014
In another headline from Cannes-Lions, WPP Grand Poobah Sir Martin Sorrell told the world that he will double ad spending on "The Twitter" (as he may have called it) from $50 mil... [AgencySpy]

WPP's TAXI Begins Brewing New Relationship with Maxwell House - Posted June 16, 2014
The year was 2010 when WPP rolled out the red carpet and doled out the cash for yet another advertising agency -- ... [AgencySpy]

AdPeople Worldwide Signs Former GSD&M GCD to Lead North American Creative - Posted June 4, 2014
Steve Miller, former group creative director at Austin's GSD&M, will now be North American ECD for WPP... [AgencySpy]

Google Tops Apple On 'Most Valuable Brand' List - Posted May 27, 2014
The 2014 BrandZ Top 100 Most Valuable Global Brand analysis has declared Google the most valuable brand in the world... [PRNewser]

Brand Union Names John Shaw to 'Worldwide Head of Strategy and Planning' Position - Posted May 21, 2014
WPP's Brand Union has created a new position for agency vet/former Team Red CSO Jo... [AgencySpy]

Burger King to America: 'Why Just Have It Your Way?' - Posted May 20, 2014
Earlier this year, the home of the Whopper slapped the advertising world with one of its own by parting ways with lead agency ... [AgencySpy]

WPP's Maxus Appoints New North American CEO - Posted May 12, 2014
This morning in news that has nothing to do with the Omnicom/Publicis collapse, WPP/... [AgencySpy]

E*Trade's Media Goes to WPP Without a Review - Posted May 8, 2014
Looks like we have a pattern here: E*Trade has moved its media from Spark Communications to WPP...without completing a traditional review. Before the change, ... [MediaJobsDaily]

E*Trade's Media Goes to WPP Without a Review - Posted May 8, 2014
Looks like we have a pattern here: E*Trade has moved its media from Spark Communications to WPP...without completing a traditional review. Before the change, ... [AgencySpy]

Twist Image President Explains Sale to WPP - Posted May 6, 2014
Last week brought news that Toronto-based digital agency Twist Image had become the latest acquisition for WPP. Unli... [AgencySpy]

Publicis/Omnicom Merger Looks Less Likely Than Ever - Posted May 2, 2014
If you were at all concerned about the pending holding company merger and the effects it might have on your business, you can join the principals at WPP in resting a little easier today. Analysts now say the chances of Publicis and Omnicom join... [PRNewser]

Chances of Omnicis/Publicom Merger Now Less Than 50/50 - Posted May 2, 2014
If you're a gambling man, you might want to bet against the pending mega-merger and the double-headed hydra it would create. Earlier this week, ... [AgencySpy]

WPP Acquires Digital Agency Twist Image - Posted May 1, 2014
WPP added another established agency to its roster today by acquiring Toronto's Twist Image. Founded in 2000, the agency employs more than 100 and serves clients including W... [AgencySpy]

WPP's David Documents the Rise and Fall of 'Subservient Chicken' for Burger King - Posted April 30, 2014
Today Burger King dropped the first spot by its new global AOR, WPP agency David. As a faux "where are they now" covering the CP+B original's fall from fame and return to viral advertising, it's about as meta as you would expect. It's also more than a little "Rocky":... [MediaJobsDaily]

WPP's David Documents the Rise and Fall of 'Subservient Chicken' for Burger King - Posted April 30, 2014
Today Burger King dropped the first spot by its new global AOR, WPP agency David. As a faux "where are they now" covering the CP+B original's fall from fame and return to viral advertising, it's about as meta as you would expect. It's also more than a little "Rocky":... [AgencySpy]

Geometry Global Appoints New North American CEO - Posted April 29, 2014
Our tipsters were ahead of the press release today. WPP's New York-based "world's largest activation network" Geometry Global--which ... [MediaJobsDaily]

Geometry Global Appoints New North American CEO - Posted April 29, 2014
Our tipsters were ahead of the press release today. WPP's New York-based "world's largest activation network" Geometry Global--which ... [AgencySpy]

Trouble Brewing in the Publicis Omnicom Camp - Posted April 28, 2014
Over the weekend you may have heard of some newfound uncertainty regarding the world's soon-to-be-biggest agency: the bastard child of Publicis and Omnicom. ... [AgencySpy]

J. Walter Thompson Company Is Your New JWT - Posted April 14, 2014
The week's biggest spoiler to date has nothing to do with "Game of Thrones" or "Mad Men." Martin Sorrell of WPP ... [AgencySpy]

WPP Predicts US Economic Growth Will be Boosted by 3D Printing - Posted January 3, 2014
(Advertising Age) WPP CEO Sir Martin Sorrell believes that America's long-term future is very bright on the back of energy self-sufficiency and revolutions in manufacturing, which gives high-cost/high-tech manufacturing countries like America an advantage. He wrote, "3D printing, for example, in terms of manufacturing tec... [Bitcoins Insider]

WPP Predicts US Economic Growth Will be Boosted by 3D Printing - Posted January 3, 2014
(Advertising Age) WPP CEO Sir Martin Sorrell believes that America's long-term future is very bright on the back of energy self-sufficiency and revolutions in manufacturing, which gives high-cost/high-tech manufacturing countries like America an advantage. He wrote, "3D printing, for example, in terms of manufacturing tec... [3D Maker Insider]

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes - Posted July 28, 2013
This weekend we moved a step closer to The Singularity as the world's two largest PR/marketing/advertising groups announce... [PRNewser]

Social Media Newsfeed: NSA Whistleblower | Google to Buy Waze for $1.3B? - Posted June 10, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Twitter And Advertising Giant WPP Announce Global Strategic Partnership - Posted June 7, 2013
Twitter Advertising is not messing around. Yesterday, Twitter announced a partnership with WPP, one of the "big four" global advertisi... [AllTwitter]

Ford Apologizes for Kidnapping the Kardashians in Ad Spot - Posted March 25, 2013
A note to PR/marketing folks planning to build campaigns around C-list celebrities: just because the public hates them doesn't mean we won't get offended on their behalf. Despite the fact that recent polling found the Kardashian family to be slightly less popular than the U.S. Congress (which boasts as dismal 9%... [PRNewser]

Spin the Agencies of Record - Posted January 31, 2013
Because who needed that first 'E' anyway... Xplore Technologies Corp., manufacturer of the world's "most powerful, longest-lasting and rugged tablet in the market" (whatever that means), selected multiservice communications agency ... [PRNewser]

Spin the Agencies of Record - Posted November 15, 2012
After a review, McGarryBowen's London office acquired the global advertising account for Toblerone, the renowned candy brand. WPP's Ogilvy managed the account previously, and--even thought it will no longer handle the Toblerone account--it will continue to work for a new company... [PRNewser]

Spin the Agencies of Record - Posted November 8, 2012
Samsung, currently focusing on its global b-to-b marketing strategy, added two new shops to manage advertising responsibilities. Samsung chose ... [PRNewser]

Edelman Nabs PSB's Berland to Head New Analytics Biz - Posted September 5, 2012
Edelman announced today that it has hired Michael J. Berland of WPP's ... [PRNewser]

WPP Reports Seven Percent Increase in PR Revenues for Q1 - Posted June 15, 2012
In addition to all the hubbub about Sir Martin Sorrell's pay, WPP also announced its earnings for the first four months of this year. ... [PRNewser]

WPP Shareholders Vote Down Sir Martin Pay Increase - Posted June 13, 2012
A couple of weeks ago, some of WPP's top investors issued a "red top" alert over a proposed 30 percent increase i... [PRNewser]

Tech Makes a Strong Showing on Most Valuable Brands List - Posted May 22, 2012
WPP's Millward Brown has released its seventh annual BrandZ Top 100 Most Valuable Global Brands Study and, shocking to no one, Apple tops the list. The brand is now ... [PRNewser]

Shareholders Are Losing It Over High Executive Pay - Posted May 1, 2012
The word on the street is that WPP head Sir Martin Sorrell is getting a ... [PRNewser]

WPP's Like-For-Like PR Revenue Up 1.9 Percent - Posted April 27, 2012
WPP reported a like-for-like revenue increase of 1.9 percent in the public relations and public affairs area for Q1 2012. Revenue for the sector totaled 225 million, or about $365.6 million. In constant currencies, that percentage goe... [PRNewser]

Roll Call: Grayling, Choice Hotels, WPP, and More - Posted March 14, 2012
Grayling has a new North American PR CEO, Chris Boehlke, who will lead the company's public relations groups in Washington D.C., New York, San Francisco, Los ... [PRNewser]

WPP Reports Record Profits, PR Revenue Up 4.8 Percent - Posted March 1, 2012
WPP earnings today show a 7.4 percent revenue growth, with full-year revenue numbers topping 10 billion (about $16 billion, according to today's conversion rates) for the first time. Profits also exceeded 1 billion, a first-ever for the market... [PRNewser]

H+K Strategies Merges in Russia, Launches Research Group - Posted January 23, 2012
Hill+Knowlton Strategies has a lot ... [PRNewser]

Survey: Business Is Up To Start 2012 - Posted January 12, 2012
Worldcom Public Relations Group, the international network of independent firms, has conducted a survey of its members, finding that new business is trending upward in the new year. More than 100 respondents (Worldc... [PRNewser]

Cohn & Wolfe Acquiring impactasia - Posted November 30, 2011
WPP's Cohn & Wolfe is acquiring impactasia, a firm with expertise in healthcare, travel and tourism, art and design, and other areas. The new fir... [PRNewser]

WPP Purchases Glover Park Group - Posted November 29, 2011
London-based WPP has purchased Glover Park Group, the D.C.-based firm specializing in government relations and strategic comms that was started in 2001. The fi... [PRNewser]

WPP Launches a Marketing School in China, Reports 7.2 Percent PR Revenue Growth - Posted October 31, 2011
[caption id="attachment_29427" align="alignleft" width="300" caption="Sir Martin Sorrell with a WPP School student."][/caption] WPP has launched a its School of Marketing and C... [PRNewser]

Publicis' Reports 6.4 Percent Organic Growth, Warns About the Future - Posted October 20, 2011
Publicis Groupe, home to PR firms including MSLGroup, announced Q3 results today showing 1.42 billion in revenue (about $1.96 billion, by today's curren... [PRNewser]

Leonard Named President of AxiCom U.S. - Posted October 3, 2011
Anna Cahill Leonard has been named president of AxiCom U.S., a newly created role that will report to Cohn & Wolfe CEO ... [PRNewser]

Roll Call: Phone Hacking Scandal Hits Met PR Chief - Posted August 12, 2011
Dick Fedorcio, the head of public affairs and internal comms for the Metropolitan Police Service, has been put on leave during an investigation of possible misconduct tied to the News of the World phone hacking scandal. The Independent Police Complaints Commission is looking into the relationship between Fedorcio and Neil Wallis,... [PRNewser]

PR, Marketing Leaders Also Top MediaGuardian List - Posted July 25, 2011
[caption id="attachment_24796" align="alignright" width="240" caption="Freud Communications' Matthew Freud is among those on the 'Guardian' media list."][/caption] The U.K.'s Guardian newspaper has published it's top 1... [PRNewser]

GM's Global Comms VP Joins H&K - Posted June 30, 2011
Chris Preuss has joined Hill & Knowlton as an EVP serving on ... [PRNewser]

Will 2012 Be a Big Year for PR at the Cannes Lions? - Posted June 27, 2011
[caption id="attachment_23406" align="alignnone" width="476" caption="Clemenger BBDO Melbourne, an ad agency, took the top PR prize this year with a campaign for National Australia Bank."][/caption] The 2011 Cannes Lions wrapped up this weekend and it looks like the PR industry has a lot of work to do to improve its showin... [PRNewser]

L vy Staying Put at Publicis - Posted June 11, 2011
This week, Publicis Groupe shareholders voted to raise the age limit for management board members from 70 to 75. This means that Maurice L vy, the Groupe... [PRNewser]

WPP Reports Worldwide Growth, Highlights Global Concerns - Posted June 2, 2011
WPP held its annual general meeting today in Dublin, repo... [PRNewser]

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight - Posted May 11, 2011
The Holmes ... [PRNewser]

OpenAmplify Brings Social to Videolytics - Posted May 9, 2011
According to a recent article, "WPP's Kantar Video has tapped semantic web service OpenAmplify to turn its Videolytics (video + analytics -- get it?) platform social, a... [AllTwitter]

Ogilvy PR CEO Graves: PR Can Play a Role in Framing U.S.-China Issues - Posted May 4, 2011
[caption id="attachment_20421" align="alignleft" width="300" caption="Photo: AP, Vincent Yu"][/caption] Ogilvy PR's China practice has partnered with the Center on U.S-China Re... [PRNewser]

WPP Reports Revenue Growth, PR Improves on 2010 - Posted April 28, 2011
WPP also made its earnings announcement today reporting revenues up seven percent to 2.2 billion (about $3.6 billion by today's currency rate) for the period ending March 3... [PRNewser]

WPP Tops Omnicom To Become Largest Marketing Company - Posted January 6, 2011
WPP has taken the top spot as the biggest marketing group, displacing Omnicom. WPP experienced a 13 percent increase in revenue following the 2008 acquisition of ... [PRNewser]

PR Tools Round Up: Visible Technologies, Thomson Reuters, Converseon, and More - Posted November 1, 2010
-Visible Technologies has launched Visible Intelligence, which will help users better extract social media information. The new technology is part of the company's overall Social Intelligence platform. -Thomson Reuters has launched Scoop News, giving users a customized view of news and information about their comp... [PRNewser]

Levy and Sorrell On Their Companies and the Industry - Posted October 25, 2010
... [PRNewser]

Goya Going Beyond Latino Audience - Posted September 24, 2010
Goya Foods is looking to move beyond the Latino consumers who have been enjoying the company's products for 75 years. The company is launching a new ad campaign, using mobile technology for the first time, has conducted outreach to food bloggers asking for for reviews, ... [PRNewser]

WPP CEO Martin Sorrell: 2010 Revenues Will Be Flat - Posted December 2, 2009
Don't expect growth from WPP in 2010, said CEO Martin Sorrell at the Reuters Global Media Summit today. Sorrell said he expects revenues for the holding company to be flat for ... [PRNewser]

WPP Q3: Overall Revenue Down 8.7%, PR Sector Down 8.5% - Posted October 30, 2009
Wpp 2009 q3 Trading Update Oct09 Guid580954ab4d844 ... [PRNewser]

Ogilvy PR Names Nathan Friedman MD of Chicago Office - Posted October 14, 2009
WPP Group (WPPGY) agency Ogilvy PR announced today the promotion of Nathan Friedman to managing director of the agency's Chicago office. The office's current director, Mike Hatcliffe... [PRNewser]

D.C. Lobbying Firms Merge to Form Burson-Marsteller Subsidiary - Posted October 6, 2009
BKSH & Associates Worldwide and Timmons & Co., two lobbying firms based in Washington, D.C. and owned by WPP Group (WPPGY), have merged to form Prime Policy Group. The new company will operate as a subsidiary of WPP owned Burson-Marsteller. The new ... [PRNewser]

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