Wade Devers

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Sightings (18)

Spotted around the media universe

Arnold Redefines Black Friday for Santander Bank - Posted November 24, 2014
While in recent years many retailers have made infamous Black Friday sales into even more of a behemoth by pushing back their opening times so sales start earlier and earlier on Thanksgiving day, others, such as Costco, have gained public respect by bucking the trend. In a new campaign aimed at... [AgencySpy]

Arnold Worldwide Celebrates 'The Few and Far Between' for Jack Daniel's - Posted September 3, 2014
Arnold Worldwide is launching a new multimedia campaign for Jack Daniel's entitled "The Few and Far Between," which celebrates, "the quirky stories told by the proprietors, bouncers, barflys and patrons who frequent...fine establishments and questionable joints." Or, in other words, drinking stories. The brand avoids accusations of promoting excess with the... [AgencySpy]

Arnold Gets Critical for PUR Water - Posted August 19, 2014
PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent... [AgencySpy]

Arnold Profiles Your Least Favorite Hipster Friend for Progressive - Posted May 7, 2014
We all know someone like this guy. We may even be a little more like him than we care to admit. In the latest Facebook campaign for Progressive, Arnold Worldwide looks to "break through the News Feed clutter" by throwing a harsh spotlight on "Baby Man", a dude who resembles more than... [AgencySpy]

The 'Yellow King' Plugs for the Bruins - Posted April 22, 2014
Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide's hometown hub is taking the reins on the latter by adding Glenn Fleshler--aka the "Yellow King" from HBO's True Detective--to its roster. In case you didn't know, the Bruins are rocking it in hockey this year and... [MediaJobsDaily]

The 'Yellow King' Plugs for the Bruins - Posted April 22, 2014
Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide's hometown hub is taking the reins on the latter by adding Glenn Fleshler--aka the "Yellow King" from HBO's True Detective--to its roster. In case you didn't know, the Bruins are rocking it in hockey this year and... [AgencySpy]

Arnold Worldwide Launches 'Sinatra Select' for Jack Daniel's - Posted February 25, 2014
Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel's new "Sinatra Select," a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel's normal 80 proof) with "more oak and... [AgencySpy]

Arnold Launches Olympics Campaign for Carnival with 'Bobslide Champs' - Posted February 6, 2014
Carnival announced today that it is "the national cruise line advertiser of NBC's telecast of the Sochi 2014 Olympic Winter Games," with their new Olympic campaign from Arnold Worldwide. Arnold's campaign for Carnival launches today with the 30 second television spot, "Bobslide Champs," which "will air on NBC, CNBC, MSNBC, NBC Sports... [AgencySpy]

Can You Tell the Difference Between a DJ and a Financial Planner? - Posted February 4, 2014
Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of "Can You Tell the Difference?" The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor ... [AgencySpy]

Arnold Launches 'In My Mind's Eye' Campaign for ADT - Posted January 31, 2014
Arnold Worldwide's new campaign for ADT, "In My Mind's Eye," launches today with the debut TV spot "Burglary." The new campaign marks something of a departure for ADT, whose advertising strategy has historically stressed"the value of monitored protection in emergency incidents such as theft, fire, or carbon monoxide." "In My Mind's Eye"... [AgencySpy]

Wednesday Odds and Ends - Posted December 11, 2013
So, what is Barbarian Group co-founder Benjamin Palmer's creative process like? link -Biz dev consultant Michael Gass talks about how agencies should play con... [AgencySpy]

Here's Robert LePlae's Memo to Staff Regarding Favat's Move - Posted September 4, 2013
Unfortunately, we were at the airport yesterday morning awaiting the flight back home (sans laptop, still trying to stay off grid) when multiple tips poured in about Pete Favat leaving Arnold. Where to, we didn't know at the time, but alas, the ... [AgencySpy]

Arnold, Jack Daniel's Bring Back King Bee, This Time with a Swarm - Posted July 1, 2013
Jack Daniel's Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the followers the brand has gain... [AgencySpy]

Gentleman Jack Returns to TV via Secret 'Order' - Posted April 15, 2013
According to the parties involved, specifically Arnold Worldwide and Jack Daniel's, the spot above marks the first one in a quarter-century for the latter spirits brand's Gentleman Jack rare premium whiskey line. The focal point of the campaign is what agency and brand are dubbing "The Order of the Gentleman," which... [AgencySpy]

Since Arnold's at a Loss for Words, Let's Fill in Blanks Regarding its Promotions (Updated) - Posted February 26, 2013
We're not sure why anyone from the Arnold camp chimed in on this after hours of inquiry, but ah well, we're never one to throw stones. There's, for better or worse, the commentariat, for that. Anyhow, Wade Devers (pictured, smiling, left), a 14... [AgencySpy]

Jack Daniel's Celebrates America's Hand-Crafted, Independent Spirit - Posted July 3, 2012
"Craft is about a commitment to a standard, and to a way of doing things...a real appreciation of doing things the right way," Christian Helms says. He's one of Jack Daniel's annual Independence Day poster creators, from Austin, Texas. This year, Arnold Worldwide also ... [MediaJobsDaily]

Jack Daniel's Celebrates America's Hand-Crafted, Independent Spirit - Posted July 3, 2012
"Craft is about a commitment to a standard, and to a way of doing things...a real appreciation of doing things the right way," Christian Helms, an Austin, TX native who's one of Jack Daniel's annual Independence Day poster creators. This year, Arnold Worldwide's ... [AgencySpy]

The Zac Brown Band is Jack Daniel's Model of Responsible Drinking - Posted February 24, 2012
From Arnold Worldwide comes a new campaign for Jack Daniel's that lauds the s... [AgencySpy]

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