Waggener Edstrom

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Sightings (45)

Spotted around the media universe

17 Firms That the New York Observer 'Top 50' List Missed - Posted November 20, 2014
Ye Olde New York Observer is known to be a publication that's relatively friendly to PR pros who aren't named Mark Penn. One prominent executive regularly publishes op-eds in its pages! In case you missed it, the paper revealed its ... [FishbowlDC]

Waggener Edstrom Study Says 'Wearables' Are Here to Stay - Posted November 19, 2014
We're still not quite sure what to make of wearable technology. Many tech companies and their firms want to tell us that it's the next big thing, and we feel like we should probably get some sort of fitness tracker when we plan our New Year's resolutions. But doubts remain: last... [FishbowlDC]

Roll Call: Brand.com, Waggener Edstrom, DKC PR, and More - Posted November 5, 2014
Dave Armon, friend of the site and president of monitoring software provider Critical Mention for the past three years, is now president and CEO at Brand.com, a maker of content marketing software for both brands and publishers. President and founder Michael Zammuto is heading back into the startup space with a... [FishbowlDC]

Roll Call: Waggener Edstrom; H+K Canada; Hemp PR; And More - Posted October 24, 2014
Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that she will report to co-founder/partner Pam Edstrom. ... [FishbowlDC]

Roll Call: Waggener Edstrom Communications, Eastwick, Portland and More - Posted September 26, 2014
Waggener Edstrom Communications announced the integrated communications agency has brought on industry veteran Chris Millward as general manager for its China operations. Millward is a veteran in the China market and has lived in Beijing continuously since 1994. He has worked with several of the world's top public relations agencies including... [FishbowlDC]

15 People Business Insider Left Off Its 'Top 50 Tech PR' List - Posted September 12, 2014
ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR. It's true that "... [FishbowlDC]

Roll Call: Waggener Edstrom, W2O Group and More - Posted September 12, 2014
Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry's largest, integrated independent global agencies. Murphy is a business leader and communications specialist... [FishbowlDC]

Spin the Agencies of Record - Posted July 10, 2014
Waggener Edstrom will be PR AOR for Lithium Technologies, which is itself a tool used by quite a few firms t... [FishbowlDC]

Waggener Edstrom Explains Its New Content 2.0 Strategy - Posted June 2, 2014
We believe that content is our future; it's already leading the way. A major firm launching its own related studio/operation isn't necessarily ... [FishbowlDC]

Industry Vets Launch Clear Agency - Posted January 17, 2014
Andrew Graham is a PR vet who most recently worked with Greentarget as a senior associate and consultant; he's also written ... [FishbowlDC]

Spin the Agencies of Record - Posted January 16, 2014
Volvo Cars has chosen Waggener Edstrom as its first US AOR to, ... [FishbowlDC]

Former Apple Exec Thinks the Company's PR Strategy Is All Wrong - Posted March 19, 2013
Over the last few weeks, we've posted several stories about Apple's newer, more aggressive PR strategy in the post-Jobs era. Not only is the tech giant focused on pushing i... [FishbowlDC]

'Hey Big Fish' Influencer App Helps Attendees Navigate SXSWi - Posted March 7, 2013
Get ready, nerds: the 2013 South by Southwest Interactive Festival is almost upon us. While we loved Razorfish's "tweeting bikes" stunt, we're also big fans of ... [GalleyCat]

'Hey Big Fish' Influencer App Helps Attendees Navigate SXSWi - Posted March 7, 2013
Get ready, nerds: the 2013 South by Southwest Interactive Festival is almost upon us. While we loved Razorfish's "tweeting bikes" stunt, we're also big fans of ... [FishbowlDC]

Spin the Agencies of Record - Posted January 17, 2013
Olympic-Sized Deal: M&C Saatchi PR has been named the first-ever agency of record for the United States Olympic Committee. The firm's team, led by Sandra Carreon-John, S... [FishbowlDC]

Roll Call: Allison + Partners, RF|Binder, Penton Media and More - Posted January 9, 2013
Allison+Partners announced that David Wolf has been named managing director of the agency's global China practice. Wolf counsels American, Chinese and European clients across a range of industries and specializes in managing complex communications challenges, including crisis comm, new market entry and corporate reorganization. He also helps clients consider elements beyond... [FishbowlDC]

Great Holiday Cards from PR Firms - Posted December 20, 2012
Like the rest of you, we've received quite a few holiday-themed e-cards from various firms and individuals over the past two weeks. We'd like to highlight a few that stood out (listed in no particular order, because you know we don't play favorites): Oh, and apologies to every... [FishbowlDC]

Roll Call: Edelman, Waggener Edstrom Worldwide, Hill+Knowlton Strategies, and More - Posted December 14, 2012
In 2013 IndoPacific Edelman will celebrate 20 years of strategic communications in Indonesia with a new name and a new vision. Effective February 1st 2013, the firm will rebrand as Edelman Indonesia. As IndoPacific Edelman prepares to rebrand as Edelman Indonesia, the firm has released a video about its heritage in... [FishbowlDC]

Roll Call: MSNBC, Hawkins International, Here Media, and More - Posted July 25, 2012
... [FishbowlDC]

Research: Best Places to Catch the Olympics - Posted July 12, 2012
Media coverage of the London Summer Olympics has hit hyper-drive and they don't even start for another two weeks. Waggener Edstrom looked at a variety of English... [FishbowlDC]

Roll Call: Dow Jones, SHIFT, and APCO - Posted June 20, 2012
Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string... [FishbowlDC]

Roll Call: Brunswick Group, Lucky Brand, and More - Posted April 11, 2012
Brunswick Group has two new senior execs. Robert Moran joins as a partner in the Washington D.C. office building the firm's research and insigh... [FishbowlDC]

O'Dwyer's Rankings Show 2011 Growth Among Independent Firms, IMRE Not Included - Posted March 6, 2012
O'Dwyer's has published the 2011 version of its independent PR firm rankings, with nearly half of the top 50 firms on the list showing double-digit growth. Topping the list is ... [GalleyCat]

Women Leaders in PR: Melissa Waggener Zorkin Focuses on 'Building a Fine Company' - Posted February 15, 2012
With Women's History Month just a few weeks away, PRNewser is shining a spotlight on some of the women leaders across the PR industry. As we've ... [FishbowlDC]

Spin the Agencies of Record - Posted January 24, 2012
Akso Nobel has chosen Emanate as the AOR for Glidden Paint, the first for the brand. Work will highlight brand messaging -- quality and color, for instance -- and grow the company's sha... [FishbowlDC]

PR Firms Keep the Holiday Cheer Coming - Posted December 19, 2011
In the past couple of weeks since ... [FishbowlDC]

Spin the Agencies of Record - Posted December 13, 2011
The Make-A-Wish Foundation has chosen Waggener Edstrom to redesign the nonprofit's national website and those of its 62 chapters. Besides branding and information-sharing, the site will offer enhanced way... [GalleyCat]

Research: Indian Companies Spending More on Digital - Posted November 16, 2011
Research by Waggener Edstrom shows that marketers in India are increasingly spending their money and effort on digital outreach. According to the firm's research, non-advertising digital spending is set to rise 13 percent in 2011 while th... [FishbowlDC]

Tips for Journalists-Turned-Publicists, From Other Publicists - Posted November 7, 2011
After MSLGroup SVP Mike Huckman offered up his five tips for journalists making the transition to PR, we thought we'd open up the forum to others. After all, there are plenty of reporters making the switch and, as we've seen ... [FishbowlDC]

Roll Call: Kaplow, WE's Global Alliance Network, Edelman, and More - Posted September 8, 2011
David Richeson has been appointed SVP in Kaplow's K:Drive digital media practice, overseeing the firm's consumer tech business. He was previously at Porter Novelli where he lead the digital and global PR for the Gillette brand. ... [FishbowlDC]

Spin the Agencies of Record - Posted August 2, 2011
  The 2011 Texas Tennis Open, a WTA event taking place August 20 through 27 in North Texas, has chosen Zelo Public Relations as its AOR. The firm will manage press relations befor... [FishbowlDC]

Roll Call: WE, MWW, IndoPacific Edelman, and More - Posted May 25, 2011
Tac Anderson has been named Waggener Edstrom's head of digital strategies for the EMEA region. He was previously the firm's VP of digital consulting. He'll be moving from Seattle to the U.K. to fill the role. Kathy Fieweger has been named EVP and GM of MWW Group's Chicago office. The appointment also... [FishbowlDC]

Tools Round Up: Waggener Edstrom, Docstoc, and More - Posted May 12, 2011
Waggener Edstrom has introduced Ripple Effect, which determines the influencers with the most impact on a campaign. The tool gathers data with help from a partnership with PostRank... [FishbowlDC]

What's Augmented Reality? And Other Mobile Topics - Posted May 5, 2011
Don't we already live in an augmented reality? Kind of, but our reality will get even m... [FishbowlDC]

PR Joins in the Royal Wedding Festivities - Posted April 29, 2011
[caption id="attachment_20074" align="alignnone" width="505" caption="Photo: Chris Jackson/Getty Images"][/caption] I have to admit -- I'm pretty caught up in the Royal Wedding. And there are some among the PR industry who are as well. Who says ... [FishbowlDC]

Guest Post: Live and In-Person Rules At SXSW - Posted March 22, 2011
Have you heard? Last week, there was an event down in Austin, TX called SXSW. We hear it was pretty big. You may have seen a few tweets about it. Among the many from the PR world who attended were ... [FishbowlDC]

WE Showcasing Its Digital Tools at SXSW - Posted March 15, 2011
[caption id="attachment_17307" align="alignleft" width="331" caption="Sample screenshot of Ripple Effect"][/caption] Prior to landing in Austin, Waggener Edstrom announced its mobile app ... [FishbowlDC]

Waggener Edstrom Develops SXSW Mobile App - Posted March 7, 2011
Waggener Edstrom has developed a free mobile app for Windows Phone 7 and iOS smartphones, ... [FishbowlDC]

WE Opens Mumbai Office - Posted November 18, 2010
Waggener Edstrom has opened its 17th office in Mumbai, India. BMC Software will be the office's anchor account. WE is the global AOR for the company. Madhuri Sen will lead the office as VP and MD. The office will focus on healthcare, tech, banking, and financial services and insurance. According to the press... [FishbowlDC]

Webcast Tomorrow: Pitching Tech Media - Posted November 15, 2010
Join us tomorrow from 2pm to 3pm for the next webcast in Mediabistro's "20 Tips in 20 Minutes" series: "How to Pitch Tech Websites, Blogs, and Other Media." Hosted by Waggener Edstrom VP and EIC David Patton, this webcast will teach you whi... [FishbowlDC]

Roll Call: DKC, MWW Group, WE, and More - Posted October 22, 2010
Fran ois Taschereau has joined Weber Shandwick as EVP, Canada and GM of the Montreal office. He will report to Greg Power, who joined as Canadian president in July. Jennifer Archer has joined Waggener Edstrom as VP in the consumer area. She was most recently at GolinHarris, where she led the efforts... [FishbowlDC]

Tech News Is All About Apple - Posted September 28, 2010
A study by the Pew Research Center's Project for Excellence found that Apple dominates tech news, with 15.1 percent of tech articles focused on t... [FishbowlDC]

WE's Rotz: Corporate Responsibility Report is 'Part of Our Story' - Posted September 27, 2010
Last week, Waggener Edstrom released its 2009 Corporate Responsibility (CR) Report, a voluntary report that details the firm's efforts in different corners of its business. The document covers a variety of topics from the learning and development program for its employees, to volunteer efforts from its various offices, to environmental sustainability... [FishbowlDC]

Herman to Lead Bite Communications in North America - Posted August 26, 2010
Bite Communications has appointed Michell... [FishbowlDC]

Poll: PR People Say Exclusives More Popular Than Embargoes - Posted November 6, 2009
In a recent PRNewser poll, we asked, "Which Tactic Did You Employ the Last Time You Released Big News?" The results: "Posted on a wire and pitched the release," and "Exclusive with one publication" both came in ... [FishbowlDC]