We Are Social

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Sightings (16)

Spotted around the media universe

Global Internet Usage Passes the Three Billion Mark - Posted November 3, 2014
That's the big takeaway from a study published by "global conversation agency" We Are Social and data company InternetLiveStats today. The general trends won't surprise you, but they're worth a review: ... [FishbowlDC]

The Most Popular Acronyms on Twitter - Posted August 19, 2014
Twitter's tight character-count limit can lead to a lot of brevity in speech. Expressing ideas needs to be done succinctly, and as such, acronyms like LOL, OMG and IDK are very popular. A study conducted by We Are Social ranks the top 50 social acronyms. The study tracked the most commonly used... [AllFacebook]

Should Agencies Edit Their Own Wikipedia Pages? - Posted July 29, 2014
In case you missed it, last week Digiday exposed a horrific scandal within the ad industry: agencies editing their own Wikipedia pages to make them read more like, well, ads. Th... [GalleyCat]

Thursday Odds and Ends - Posted July 24, 2014
-Expedia goes retro in "Thrownback Thursdays" spot by 180LA. -Dog food fight! P... [GalleyCat]

Agencies Officially Need to Pay Attention to Vine Now - Posted July 2, 2014
You've heard of Vine, right? Of course you have--and we'll go out on a sturdy limb in suggesting that most of our readers probably don't think of Twitter's six-second loop tool as the Next Big Thing in digital marketing. This week, however (as reported ... [GalleyCat]

We Are Social Snags Two from JWT and mcgarrybowen - Posted May 20, 2014
Today global agency We Are Social announced two new senior hires in its New York office. Jenn Bader joins the agency from ... [GalleyCat]

Middle-Aged Man Buys Himself an Agency for Christmas - Posted December 20, 2013
What do successful men with decades of experience in their fields buy for themselves as mortality creeps ever closer? Some buy sports cars; some buy motorcycles and matching leather jackets; some donate millions to charity; some "buy" newer, younger wives. Chinese mega-investor Oscar Zhao just ... [FishbowlDC]

What Others Are Saying About Facebook Home - Posted April 5, 2013
Facebook Thursday unveiled the closest thing to a Facebook phone, with Home. Select Android devices will have access to Home starting April 12, and it will later beco... [AllFacebook]

What Others Are Saying About Facebook's News Feed Redesign - Posted March 8, 2013
Not long after Facebook Co-Founder and CEO Mark Zuckerberg announced the redesign of news feed, several social med... [AllFacebook]

We Are Social Adds Paid Media Support - Posted February 19, 2013
Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, an... [AllFacebook]

Spin the Agencies of Record - Posted January 10, 2013
Spinning the AOR is a marathon, not a sprint: ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its pub... [FishbowlDC]

Roll Call: NBCUniversal, Fenton, Porter Novelli and More - Posted December 5, 2012
Women at NBCU, NBCUniversal Integrated Media's female-targeted creative content, marketing, and research initiative, announced the addition of eight high-level digital executives across a broad range of industries to "Women@NBC," the digital sub-committee of the Women at NBCU Advisory Board. New members include Gina Bianchini, founder of Mightybell; Theresia Gouw, partner at... [FishbowlDC]

Facebook Page Reach May Be Down, But Engagement Is Healthy - Posted November 19, 2012
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page administrators started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes... [AllFacebook]

How Can Pages Respond To Facebook's EdgeRank Changes? - Posted October 15, 2012
Several Facebook page administrators are up in arms over the site tweaking its EdgeRank algorithm, making users more likely to see brand-based posts with hig... [AllFacebook]

Heinz, Nokia Not Fans Of Facebook Storefront - Posted July 19, 2012
People are doing just about everything nowadays through Facebook -- except buying ketch... [AllFacebook]

Roll Call: Ogilvy PR, Resolute Consulting, Dealer.com, and More - Posted August 10, 2011
Ogilvy PR has hired Rebecca Davis to serve as EVP of the 360 Digital Influence practice in Washington D.C. Previously, she worked at Discovery Communications where she developed digital and ... [FishbowlDC]