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Web 3.0 Conference: Monetizing Content in Today's Web Environment

Keynote speaker Thomas Tague focuses on the challenges of using technology to solve business problems

1. Highlights

Table of Contents

  1. Highlights FREE!
  2. Solving Problems with the Semantic Web (20:57) 20:57 FREE!
    Thomas begins by introducing three technical terms: semantic metadata, linked data, and RDF. He then outlines his experience releasing Calais 18 months ago and what he and his company has learned. Using technology to solve your users’ problems is the key way to succeed, he has found. We need to engage with users. He then explains the difference between Web 2.0 and 3.0, from his perspective. The new generation is about cleaning up after the atomization of content, and harvesting the value of the content that’s there. Working with the media and publishing industries is key. How can the semantic web help publishers with efficiency and speed in a cost-effective way? There’s a subset of media companies out there who get it now, and they will be the ones who succeed—the rest are in trouble. How can you be sure that you are moving fast enough?
  3. What Can Web 3.0 Do For You? (20:14) 20:14 FREE!
    Thomas begins this segment by talking about audience development. Good search gets you audience, good experience keeps the audience. Adding semantic metadata helps with searches. Rich Snippets from Google will change the game, he explains. Creating automated topic hubs has worked for the New York Times. Linked data allows you to harvest free content from the web to enhance your publications—if you’re not using it, you’re missing out on a great opportunity. Thomas discusses ways to use semantic technologies to empower investigative journalism, then encourages companies to start small when starting semantic projects. Next, he outlines a few use cases, and encourages people to talk about business problems and technology together. Finally, Thomas takes questions from the audience. Will smart text kill search? Tools may help us to better analyze content, but the tools aren’t helping with revenue—what can we do to drive conversion? What are the cost models for Calais?

Video Details

SYNOPSIS

Keynote speaker Thomas Tague, Calais Initiative Lead, Thomson Reuters
In this time of economic unrest, content creators and publishers are fighting for survival and classic advertising methods are limited in their ability to support businesses. Advertising revenues and spending have declined and messages are less and less relevant to consumers, continuing to cause selective attention and responses. In this keynote session, Thomas explains how Open Calais has helped companies differentiate and better monetize their properties by bringing the web to their users, therefore decreasing the need for them to leave the site.
Thomas has three key goals:

  • Reduce costs
  • Build and keep audience
  • Monetize
In this keynote, he outlines how Web 3.0 technologies can help with all three.

DURATION/TIME
2 videos
41 minutes total running time

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