Weight Watchers

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Weight Watchers

Weight Watchers

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Sightings (13)

Spotted around the media universe

How Weight Watchers Is Using People-Powered Marketing and Winning - Posted December 2, 2014
Last month at the WOMMA Summit, Crowdtap and Weight Watchers shared their experience working together to put "people-powered marketing" to use. Both organizations are seeing results. And why shouldn't they? Millennials love brands more than any other generation, but they also think they have the power to dete... [AllFacebook]

'Hot Mom' Maria Kang Draws Heated Comments On Facebook With Another Photo - Posted March 12, 2014
Facebook's "Hot Mom" is a hot topic agai... [AllFacebook]

Weight Watchers Rebrands Spokesperson Jessica Simpson - Posted September 26, 2013
Here's an interesting takeaway from FishbowlNY regular Diane Clehane's latest Lunch column: rather than ... [FishbowlDC]

Weight Loss Brands Shedding 'Less Credible' Celebrity Spokespeople - Posted August 16, 2013
Celebrity spokespeople have long been the bread and low-fat-butter-substitute of weight loss brands like Jenny Craig and Weight Watchers. But this week the former announced its plans to move away from soap opera shills in favor of ads detailing the real-world products and services that its members actually pay for. Donny Deutsch... [FishbowlDC]

Weight Watchers Finds Its New Spokeswoman on Twitter - Posted March 28, 2013
Here's an interesting case study in crowdsourced social media branding: Weight Watchers, which faced some PR challenges when its spokeswoman Jessica Simpson got pregnant in the middle of her contract, found its newest celebrity backer ... [FishbowlDC]

10 Brands That Do Customer Service Right on Twitter - Posted March 7, 2013
Here's an interesting fact: 30% of top brands now have "dedicated customer service Twitter handles". This makes perfect sense, right? Customers value great service above all else, they love the instant gratification of social media and they real... [FishbowlDC]

Notable Quotes from 2012 Events - Posted December 17, 2012
Savvy presenters at business events know the audience is there to hear candid comments, fresh insights, and surprising anecdotes--not ... [FishbowlDC]

Should Weight Watchers Drop Jessica Simpson? - Posted December 11, 2012
We would love to claim ignorance on this story, but we recently became aware of the fact that one Jessica Simpson now f... [FishbowlDC]

Could Jessica Simpson Hurt Weight Watchers? - Posted September 20, 2012
Jessica Simpson seemed like a perfect spokeswoman for Weight Watchers. The always-curvy singer/actress/whatever was once a huge media star, but her recent public profile has amounted to a series of embarrassing stories about dramatic weight gain caused by a certain physical complication known as being pre... [FishbowlDC]

Weight Loss Bigwigs Back Bloomberg Soda Ban - Posted September 4, 2012
New York City's Mayor Michael Bloomberg (that's "The Dictator" to his haters and "El Bloombito" to fans of ... [FishbowlDC]

Is Marketing for Men Moving in Another Direction? - Posted January 23, 2012
[caption id="attachment_32950" align="alignleft" width="419" caption="Photo: Gillette"][/caption] Charles Barkley is a new spokesperson for Weight Watchers. Football's Terry Bradsha... [FishbowlDC]

Charles Barkley's A Little Trimmer with Weight Watchers, Still Blunt - Posted January 10, 2012
Charlie B. did a whole of lot talking with an open mike last week, but what w... [FishbowlDC]

Weight Watchers Targeting Men With New Campaign - Posted December 13, 2011
[caption id="attachment_31363" align="alignleft" width="270" caption="Photo: Jason LaVeris/FilmMagic, Weight Watchers"][/caption] Charles Barkley lost 27 pounds with Weight Watchers! Get used to hearing that because Barkley, former NBA player and current announcer, has signed on as the new spokesperson for Weight Watch... [FishbowlDC]