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Spotted around the media universe

2014 Facebook Studio Awards Winners Announced - Posted April 29, 2014
Facebook announced the winners of its ... [AllFacebook]

2014 Facebook Studio Awards Finalists Revealed - Posted April 22, 2014
Facebook announced the finalists for its ... [AllFacebook]

One Way to Engage: Tell Followers Things About Themselves - Posted March 6, 2014
Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly. On that note, we recently came across a good example of how to encourage followers to engage ... [FishbowlDC]

The 5 Most Socially Engaged Restaurant Brands - Posted January 29, 2014
Today we stumbled across the Restaurant Social Media Index, a three-year-old research tool measuring the performance of various restaurant brands on social media. We were first drawn to this list of names with the grea... [FishbowlDC]

Wendy's Rebranding Focuses on Sleek Design and Social Engagement - Posted March 6, 2013
Perennial fast food underdog Wendy's just announced a full rebranding--but unlike recent Arby's... [FishbowlDC]

Backlash Against Wendy's, Taco Bell for Cutting Hours and Blaming Obamacare - Posted January 9, 2013
Few things grab the public's attention like a celebrity-backed boycott, protest, or backlash against a specific brand or company. Today, Wendy's and Taco Bell find themselves on the wrong end of just this sort of upheaval.... [FishbowlDC]

PR Challenge: Fast Food Workers Stage Mass Walk-Offs - Posted November 30, 2012
The fast food industry can't seem to catch a break these days. Just kidding, those chains make billions of dollars a year--and most have see... [FishbowlDC]

Fast-Food Consumers Too 'Sophisticated' For BK - Posted December 22, 2011
Wendy's is out-marketing Burger King and is now poised to take the second spot on the list of top U.S. burger chains, the Financial Times says. Only this summer, Burger King made headlines for its decision to dr... [FishbowlDC]

How Holidays Can Increase Facebook Fan Engagement - Posted June 16, 2011
One of the most important things a Facebook marketer should do when they are engaging fans is remaining relevant. A Facebook page can remain relevant to current and prospective fans by either staying consistent with their own branding, meeting fans' c... [AllFacebook]

NYT Calls Out Ketchum for Giving WSJ Exclusive on New Wendy's Marketing Campaign - Posted October 9, 2009
Breaking a news story with only one publication, often referred to as an "exclusive," is common practice in the PR world. The upside is that you are pretty much guaranteed coverage in a publication, if you work out an agreement with a reporter. The downside is that you're likely to annoy... [FishbowlDC]