Whole Foods

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Sightings (13)

Spotted around the media universe

Three Message Points That Whole Foods Should Use In Its New Marketing Campaign - Posted August 6, 2014
Whole Foods is tired of its "Whole Paycheck" moniker. Though I have no hard data, it seems as though the store has made some effort in recent months to offer products that are less expensive than the top-of-the-line organic/natural/free-rang... [FishbowlDC]

Whole Foods Is Getting Hit By Hobby Lobby In An Unexpected Way - Posted July 11, 2014
Sometimes, a brand can get hit with a controversy that they didn't even know they were involved with. Surely, that must be what Whole Foods is thinking. Usually involved with issues surrounding food and the prices at their shops, it's lik... [GalleyCat]

Whole Foods Lets Employees Look Up Everyone's Salaries Plus Bonuses - Posted March 12, 2014
Have you ever wondered what your boss earns? The boss's boss? Your colleagues? The guy in marketing you occasionally work with? Well, if you work for supermarket chain Whole Foods, this is all completely transparent. Per a report on ... [MediaJobsDaily]

Chobani Brings Russian 'Yogurt Standoff' to a Peaceful End - Posted February 13, 2014
We kinda feel for Chobani. The "Greek" yogurt company only wanted to amplify the good will earned by its sponsorship of American Olympians and ... [FishbowlDC]

Spin the Agencies of Record - Posted January 23, 2014
Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Norther... [GalleyCat]

When Sponsored Content Met CSR and Made Magic Happen - Posted September 20, 2013
One thing we can all agree on: PR professionals will spend a lot of time working on sponsored content and corporate social responsibility projects for the foreseeable future. "Sponsored content" is the hottest phrase in PR and marketing right now, primarily because... [FishbowlDC]

Whole Foods' Local Social Media: 'It's Not the Mini Me Version of Corporate Social' - Posted April 18, 2013
Overseeing social media across multiple retail locations for a popular, sometimes controversial food retailer is a complicated proposition. But at l... [FishbowlDC]

Whole Foods Enters the Organic World of Half Truths - Posted March 8, 2013
It's hard to remember a world before Whole Foods--a time when the best cheese around came wrapped in plastic and organic meant something wasn't a car part. All of that has changed, of course, thanks to brands that capitalized on a more... [FishbowlDC]

What Are America's 10 'Most Trusted' Brands? And Why? - Posted February 14, 2013
A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we're taking the opposite approach with ... [FishbowlDC]

How to Improve the Supermarket Shopping Experience: Add Alcohol! - Posted February 5, 2013
Grocery shopping is stressful--even for people who claim to enjoy it. Life was easier when we didn't have so many choices and the shampoo aisle wasn't crowded with befuddled men refusing to call their wives and ask for advice on whether they need conditioner for oily, smooth or damaged hair. (Go with... [FishbowlDC]

Whole Foods CEO Backtracks on Obama 'Fascism' Remark - Posted January 18, 2013
We know that a PR professional's job often includes telling powerful people what to say--and when to say it. Today we feel fairly safe offering this little nugget of wisdom to every client: Unless you're a left-wing Eastern European politician, never use the words "fascist" or ... [FishbowlDC]

People on LivingSocial Prefer Whole Foods To McD's - Posted December 1, 2011
LivingSocial offered a sweet deal for McDonald's fans today: $13 for five Big Macs and five large fries, a 50 percent discount. The idea is not that one should consume all this food themselves (although you can since the vouchers can be spread across multiple visits), but that it should... [FishbowlDC]

LivingSocial, Whole Foods Score Big with Today's Deal - Posted September 13, 2011
Daily deals are a dime a dozen these days, but get the right brand to sign on, and you've got a PR win. Today on LivingSocial, spend $10 and you get a $20 Whole Foods gift card. And five percent of th... [FishbowlDC]