Wieden+Kennedy

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Sightings (16)

Spotted around the media universe

W+K, Sony Focus on the Products - Posted November 11, 2014
Wieden+Kennedy's latest spot for Sony, titled "Script to Screen," has already earned more than a million YouTube views since its debut this weekend. But it's new to us, and it's the opening of the Fall edition of the brand's ongoing "Be Moved" campaign, which started during the Golden Globes in January... [AgencySpy]

W+K Keeps Things Short for Gap - Posted November 5, 2014
Last week we met Wieden+Kennedy's new work for Gap in the form of family-centric spots directed by Francis Ford Coppola's daughter Sofia (we were partial to the super-awkward mistletoe scene). The ads were very different than the darker, more abstract work... [AgencySpy]

W+K New York and Jordan Go West Looking for Sketch Comedy - Posted October 24, 2014
Here's some new work from Wieden+Kennedy New York for a client listed as "Jordan" (note the lack of "Air" there). The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have... [AgencySpy]

W+K Chases the Horizon for Citizen Watches - Posted October 1, 2014
Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces. The five-minute spot, which stars photographer Simon Roberts and ex-NATO pilot Jonathan Nicol in an attempt to literally "chase the sunset across... [AgencySpy]

W+K and Drew Brees Interview a Robot for Old Spice - Posted September 18, 2014
Here's a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its "Mandroid" character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an "interview" on a retro sports talk show: ... [AgencySpy]

W+K Tokyo and Nike Just Want to Have Fun - Posted September 5, 2014
Here's an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that "many barriers" like school and family responsibilities prevent them from having a good time. The team at Wieden+Kennedy Tokyo took to the streets to... [MediaJobsDaily]

We Hear: W+K Signs S7 Airlines - Posted July 31, 2014
While the agency's official comment is "no comment", an anonymous tipster can confirm today that Wieden+Kennedy's newest client is S7, formerly known as Siberia Airlines. Never heard of it? It's the largest domestic airline in Russia, or the ... [AgencySpy]

WPP's TAXI Begins Brewing New Relationship with Maxwell House - Posted June 16, 2014
The year was 2010 when WPP rolled out the red carpet and doled out the cash for yet another advertising agency -- ... [AgencySpy]

Apple Officially Takes More Ads In-House - Posted June 5, 2014
The strained relationship between Apple and TBWA\Chiat\Day has reached a new stage. Two months after unflattering email exchanges between Apple's head of marketing and TBWA's Media Arts Lab surfaced as part of the ex... [AgencySpy]

W+K Presents the User-Generated Content Version of Coke's 'AHH Effect' - Posted May 21, 2014
As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come. Coca-Cola figured out a way to win during the season finale of 'American Idol':... [AgencySpy]

Layoffs at W+K Portland - Posted May 19, 2014
We've confirmed, via agency spokesperson, that a series of layoffs officially hit the Portland offices of Wieden+Kennedy today. In summary: after parting ways with a few unspecified clients, W+K had to make som... [AgencySpy]

McCann Wins Mucinex (CEO Memo Included) - Posted May 12, 2014
This morning brought big news on the expectorant front for McCann Worldgroup: outsized "health, home and hygiene" consumer goods company Reckitt Benckiser--maker of pretty much everything ... [AgencySpy]

CP+B Names Spence Kramer Global Managing Director - Posted May 8, 2014
CP+B's Miami office has a new role and a new name to fill it: Spence Kramer, fresh off running Coca-Cola for ... [AgencySpy]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the eleventh partner of its global network. DeCourcy most recently served as Glo... [MediaJobsDaily]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network. DeCourcy most recently served as Globa... [AgencySpy]

W+K Stoke World Cup Excitement, National Pride with 'I Believe' - Posted April 10, 2014
W+K have just unveiled their latest FIFA World Cup 2014 spot for ESPN, raising excitement for the event with just about 2 months left until it kicks off in Brazil on June 12th. Entitled "I Believe," the 60-second spot attempts to pump up Americans for the event, which has gained popularity nationally... [AgencySpy]

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