Word of Mouth Marketing Association

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Spotted around the media universe

Tools Round Up: Cision upgrade; SourceBottle comes to North America; and more - Posted July 9, 2012
Cision has upgraded its Media Database. ... [AgencySpy]

Tools Round Up: Cision upgrade; SourceBottle comes to North America; and more - Posted July 9, 2012
Cision has upgraded its Media Database. ... [PRNewser]

Word of Mouth Promotions, the Food Truck Way - Posted November 2, 2011
[caption id="attachment_29600" align="alignleft" width="300" caption="Contestants from the Food Network program 'The Great Food Truck Race'"][/caption] Food trucks, food trucks, and more food trucks. Hungry? Look out the window. There's probably a food truck outside waiting to take your order. ... [PRNewser]

Word-of-Mouth Goes Holistic - Posted May 12, 2011
One of the big takeaways from this week's School of WOM conference, according to ... [PRNewser]

WOMMA's Paul Rand: "Integration is Key" - Posted November 24, 2010
The Word of Mouth Marketing Association hosted its 2010 Summit last week. According to Paul Rand, president and CEO of ... [PRNewser]

Chinese Milk Company's Campaign Leads to PR Exec Arrest - Posted October 25, 2010
China Mengniu Dairy, the top dairy company in China, is under investigation by Chinese authorities over a devious PR strategy: capitalizing on lingering fears about the safety of Chinese dairy products by spreading false rumors about others in the industry.... [PRNewser]

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