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So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Manage a technical project and launch a career as a project manager
Complete a picture book ready to send to publishers
Use social media and keyword search to get your client's message heard
Turn your travel stories into published essays and articles
Develop a strategy for media buying, planning, and measuring results
Create interactive packages with photos, audio, and video