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So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Build the foundation for successful media planning in a constantly evolving media market
Reach influencers, build followers, and engage your community on Twitter
Manage the life cycle of an online product
Build a WordPress site with themes, plugins, and basic coding
Write queries for magazines and websites
Maximize your clicks, shares, retweets, and pins