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So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Learn to write about food from a former chef and published writer
Write an effective proposal to RFP submissions and win the business
Draft a female-centric novel that will sizzle and sell
Launch a successful digital marketing campaign
Learn basic copy editing skills using the AP Stylebook
Complete a full proposal that wins an agent and a contract