Articles, transcripts, and more, available exclusively to members.
So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Upgrade your strategy on on the major social media platforms
Learn style, tone, structure, and form at the sentence level
Write your middle-grade novel with the help of a literary agent
Write knockout copy and launch a career in online content
Workshop your novel in-progress to improve your writing
Create, distribute, manage, and analyze your digital content