Articles, transcripts, and more, available exclusively to members.
So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Create interactive packages with photos, audio, and video
Write for fashion magazines and websites
Improve ad writing across print, web, mobile, and social
Launch a career as a project manager
Build a thriving career as a freelancer
Write for smartphones, tablets, and mobile devices