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So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?
The world renowned tastemaker and advertising vet talks making the transition to PR and reveals the one trend she wishes she saw coming.
So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Create proposals, analyze campaigns, and move to digital advertising
Connect with media, prep your client, and handle unforeseen controversy
Use Facebook's analytics tool to track your marketing efforts
Use visual storytelling to engage an audience in your brand's mission
Create and edit pages using Adobe InDesign
Get your foot in the door and launch your public relations career