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You're My Type: Using Typography Effectively

Really memorable type affects its audience on a non-literal, emotional level.

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1. Introduction (1:41)

Table of Contents

  1. Introduction (1:41) 1:41 FREE!
  2. Approaches for Terrific Type (3:27) 3:27
  3. Book Covers (3:59) 3:59
  4. Type with Star Power (3:07) 3:07
  5. Subversive and Reflective Type (3:52) 3:52
  6. Type Events (2:01) 2:01
  7. Good Vibes (3:37) 3:37
  8. Type as Time Machine (2:52) 2:52
  9. Experiments in Web Lettering (3:24) 3:24
  10. TV Typography (3:27) 3:27
  11. Conclusion (1:18) 1:18

Video Details

Really memorable type affects its audience on a non-literal, emotional level. Angela Riechers examines examples of effective type from across the media spectrum in order to extract the secrets of their appeal. She also spotlights several designers-both past and present-whose uses of type have visceral impact.

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Author

Angela Riechers
Angela Riechers is an art director, educator, and consultant with fifteen years of professional experience designing national magazines including More , O at Home, the New York Times T Magazine, and Harper's . Her writing appears online on the AIGA Voice and Design Observer. She has taught numerous graphic design courses at the City College of New York and the School of Visual Arts. Angela's work has been recognized by the Society of Publication Designers and the Art Director's Club, and was featured in the The Speck Report: A Curious Collection of Uncommon Things. She is a graduate of the Rhode Island School of Design, and lives in Brooklyn with her husband and two sons while studying for a master's degree in Design Criticism at SVA.