Zocalo Group

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Spotted around the media universe

INFOGRAPHIC: Facebook Friends Liking Pages Are Strong Recommendations - Posted August 19, 2013
Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency ... [AllFacebook]

How To (Really) Measure The Value Of A Facebook Fan - Posted August 14, 2013
Studies analyzing the value of Facebook fans, like ... [AllFacebook]

Leveraging The Power of Facebook Advertising: Three Things To Know - Posted April 25, 2013
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it's still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent... [AllFacebook]