| Marketing Manager, Books, Products & Services |
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| Publication or Company |
American Express Publishing |
| Job Title |
Marketing Manager, Books, Products & Services |
| Industry |
Book Publishing, Other Publishing |
| Salary |
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| Benefits |
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| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
Description:
- Responsible for day to day management of membership affinity club.
- Manage all direct customer acquisition and retention, benefits acquisition, marketing analysis, and budgets/monthly expense close.
- Develop and manage all direct mail campaigns, email campaigns (acquire members & monthly benefit reminders), telemarketing and other new ways to acquire and retain members.
- Oversee member based website.
- Evaluate new benefit providers and best in class offers.
- Negotiate with outside vendors regularly and retains benefit providers with exclusive discounts for club members.
- Works with publishers and editors to help cross promote the clubs and magazines.
- Manage 1 direct report.
- Perform other job related duties.
American Express is an equal opportunity employer.
Qualifications:
- Minimum of 1-2 years marketing experience, 1 year consumer marketing experience preferred.
- Direct Mail planning and execution a plus.
- Project management and product development skills
- Team player.
- Ability to juggle several tasks at once.
- Work under deadlines.
- Pro-active thinker.
- Focus on details without losing sight of big picture.
- A self-starter with the proven ability to manage a project from beginning to end.
- Excel and MSWord proficiency required.
- PowerPoint a plus.
- Website/internet and/or brand management experience a plus.
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| About Our Company |
American Express Publishing Corporation produces authoritative lifestyle content that empowers affluent, primed consumers and the businesses that serve them to make informed decisions. We tell customers where to fly, what to try, and what to buy next. Through the lens of four multi-media brands Travel + Leisure, Food & Wine, Departures, and Executive Travel content is available in magazines, digitally, on-air, on mobile devices, in branded books, through membership clubs, events, and throughout 50 countries with 25 editions in 9 languages. Our custom media division uses the resources of American Express Publishing to create multi-platform content under individual client brand names. American Express Publishing is a wholly owned subsidiary of the American Express Company. Follow us on Twitter @amexpublishing.
American Express Publishing Corporation is a subsidiary of American Express Company. American Express is a leading global payments, network, and travel company founded in 1850 with operations in over 130 countries around the globe. To learn more about the history of American Express, visit www.americanexpress.com.
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