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Publication or Company bebe Stores Inc.
Job Title Senior Content Marketing Manager
Industry Internet/Online/New Media, Marketing, Social Media
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Los Angeles, CA
Job Requirements WANTED: Passion, Confidence, Style, Sophistication. This is our design for success. Bring us these qualities and take your fashion career to new heights.

We are seeking talented individuals to join our growing team. Working with any of our brands offers a challenging and rewarding experience. You'll be part of a team of dedicated professionals applying your vision and talent to the shared goal of satisfying the fashion needs of the modern, confident, and sophisticated woman.

What you’ll be doing at bebe

The senior online content manager role is responsible for increasing the value of the bebe web site, social media, and all online content via creative and directional written communication. This position will work with the marketing team to lead online marketing and social media copy for bebe.com. The manager will be key in influencing customer behavior across new and existing media channels.


• Lead and oversee online product copy and site name formulas that complement the merchandise and enhance the user experience.
• Research; monitor competitor presence, research new and relevant outlets, identify trends, and monitor ‘chatter.’
• Recommend, develop and implement creative content for the web site that appeals to bebe.com customer and compliments the commerce path.
• Build and manage all social media content and campaigns; manage and maintain social media outlets.
• Coordinate with the cross functional partners such as marketing, creative, legal and merchandising in the copy development of all marketing and promotional messages that complement the current marketing strategy and ensure that the messages reflect the bebe brand and tone.
• Manage and develop relationships with brand appropriate bloggers, online customers and fans in real time on various social networks.
• Secure online partnerships to support lifestyle and editorial content.
• Work across departments to ensure proper messaging is being executed online and is relevant to organizational goals.
• Maintain weekly social media reports.
• Manage ecommerce marketing and marketing social media calendars.
• Establish consistency of message across multiple networks.
• Rely on experience and judgment to plan and accomplish goals.
• Additional responsibilities, duties and projects as assigned.

Must Have Know-how

• Passion: We love what we do. We do it with passion, enthusiasm, and dedication.
• Creates Strategic Advantage: Understands success factors of organization and competitors; IDs current and future customers; defines strategies to capitalize on strengths and market opportunities.
• Promotes Global Perspective: Thinks globally; enhances international mind-set.
• Creates Customer Loyalty: Understand the customers; manages the customer relationship; builds a customer-focused team.
• Thinks Strategically: Visualizes what might or could be; day-to-day strategic approach to issues and challenges.
• Uses Financial Acumen: Understands budgets and forecasts; identifies and evaluates alternatives to reach financial targets.
• Builds Talent Pools: Attracts, selects, and retains the right people.
• Establishes Plans: Translates vision to short-term and long-range plans; creates plans that are realistic, comprehensive, and lead to goal attainment.
• Engages & Inspire People: Gets results while generating high morale in team. Creates and communicates aligned vision. Inspires a sense of ownership; an environment of high performance. Recognizes the efforts of others.
• Manages Change: Effectively implements planned organizational change; communication strategies; collaboration in implementation; and monitoring success.

• Bachelors degree; Communications, English or Journalism major preffered.
• 5-7 years of professional writing experience; 3-4 years experience with web writing, social media and management.
• Superlative verbal skills with an emphasis in creativity.
• Familiarity with fashion and web jargon.
• Retail experience, preferably in the apparel industry. Online retail experience a plus.
• HTML and CSS knowledge a plus.
• Tremendous attention to detail, a copy editors eye is a must.
• Knack for research, a sharp with and willingness to work during non standard business hours.
• Prior experience in customer service, advertising, marketing or public relations preferred.
• Ability to prioritize and balance multiple tasks simultaneously.
• Abilty to cope with pressure, multiple deadlines and working under pressure.
• Ability to work effectively and cooperatively with fellow co-workers.
Benefits to Fit Your Style
As part of the bebe stores, inc. team, you’ll be entitled to our sexy benefit programs – Benefits to Fit Your Style! Including (but not limited to!) medical, dental, vision, medical savings accounts, 401k, stock purchase plan, life insurance, and much more. For more information, check out our website http://benefits.bebe.com
About Our Company The bebe woman is not defined by how she looks – she is defined by her attitude: assertive, sexy and stylish. She's confident and cutting edge, demanding the same cachet from her clothing. For her, bebe's signature look of hip, sophisticated, body-conscious fashion is the ultimate expression of her own style.

Manny Mashouf, founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge breaking the mold by offering this under represented population of stylish women distinctive & inspirational fashion bearing an unmistakable hint of sensuality.

Thirty-five years later, bebe has established itself as one of the top women’s retailers, having delved into the contemporary market, and has forever changed the women’s fashion retail world.

Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store, & direct mail communication, we attract clients who are intrigued by the playfully sensual and evocative imagery of the
bebe lifestyle,

bebe currently operates 249 stores, of which 211 are bebe stores and 38 are 2b bebe stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through both its subsidiaries and licensees in approximately 15 countries. In addition, bebe has an online store at www.bebe.com.
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