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Publication or Company Media Source Inc. (Digial Content Specialist)
Job Title Digital Content Specialist
Industry Internet/Online/New Media, Magazine Publishing, Social Media, Web Development
Salary
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements The Digital Content Specialist is responsible for optimizing content across all of Library Journal, School Library Journal, and The Horn Book's digital channels, including web sites, emails, and social media platforms, while ensuring each brand's identified keywords rank high on search engines. This Specialist will work closely with the editorial and marketing teams to ensure maximum integration of print and digital content, live and virtual events, using insights from analytics to ensure maximum leverage for audience development and/or conversion to sales.
This role is a critical component of our digital growth strategy, and as such requires a high degree of proactive energy, creative thinking, and a continual pursuit of excellence.

Primary Responsibilities
Manage SEO strategies and implementations to ensure each brand's identified keywords rank high on key search engines (i.e. Google, Bing, Yahoo, etc.)
Work collaboratively with editorial and marketing staff in editing and re-writing Web and email copy that reflects accurate messaging and best practices for page and site navigation, search engine and keyword optimization, subject lines and calls-to-action
Use insights from analytics to improve Web and email content and ensure maximum leverage for audience development and/or conversion to sales
Work with web development team to ensure implementation of search engine optimization recommendations on all websites
Develop and manage SEM campaigns as directed to ensure maximum ROI based on revenue and/or audience development goals
Support web development team to ensure timely and effective deployments of editorial and marketing emails as needed

Position Requirements:
Solid Dreamweaver, HTML and basic CSS skills
Solid Wordpress knowledge
Familiarity with Google Analytics and basic SEO concepts
Familiarity with eNewsletter deployment platforms and clients desired.
Basic Photoshop and image manipulation skills desired.
Ability to manage and prioritize many tasks in a fast-paced environment.
Must be detail oriented and highly organized.
About Our Company Media Source, Inc. (MSI), in Columbus, OH is made up of the following companies: Junior Library Guild (JLG) in Columbus, OH is an organization that operates a children's literature subscription service. The Horn Book, Inc., based in Boston, provides in-depth reviews of the best new books for children and young adults. Library Journal, based in NY, is one of the oldest and most respected publications covering the library field. School Library Journal, also based in NY, provides reviews of children's and young adult literature to over 100,000 public and school librarians. This position is located in New York City.

Benefits include:
Medical/Dental/Vision/Flexible Spending
Basic Life insurance
Supplemental Life Insurance & Short/Long Term Disability
Paid Time Off
Paid Holidays
401(k) with Company match
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