|Publication or Company
||Success Charter Network
||Digital Marketing Coordinator
||New York, NY
The Digital Marketing Coordinator drives and aspires to be a thought-leader and an expert in digital marketing across all platforms. They possess leading industry knowledge to foster innovative digital initiatives that encourage brand awareness, engagement and campaign success. They are curious, proactive and self-motivated to stay ahead of leading digital technologies.
The Digital Marketing Coordinator also provides administrative day-to-day support for creative, scholar recruitment, the marketing budget and special projects as assigned.
Assist in the creation and implementation of various digital initiatives including:
o Strategy: email, digital ads, SEO/SEM, CRM
o Execution: websites, social media platforms
o Digital analytics:
Measure and report success of digital media plans for both Talent and Scholar recruitment campaigns.
Continually find ways to improve on those metrics through testing and new initiatives.
Point person for all social media communications for network, leaders and teachers.
o Develop and maintain content calendars to drive engagement and promote community growth and retention across platforms. Ensure creative/communication accuracy in these spaces to maintain brand appearance.
o Internal and competitive listening: Identify key competitors and present monthly report identifying feedback on our company as well as what others are saying online about our peers.
Monitor current digital space and keep marketing team on top of latest digital trends. Attend industry events to grow digital knowledge and network to learn best practices.
Be an active member in creating and executing innovative marketing ideas for scholar recruitment that help to exceed our yearly goals.
Help to manage day-to-day agency correspondence and provide support to campaign lead as requested.
Act as point person between SA and field team driving efforts and keeping marketing and cross-functional teams consistently involved in strategy, execution and results.
Work with Director of Marketing to manage day-to-day tracking of budget.
Administrative and special projects as assigned.
2-3 years of marketing experience, with at least 1 year in digital
College degree required. B.S. in Marketing, Communications, or Advertising a plus.
Tech savvy: experience managing a Web-based CMS and basic knowledge of HTML
Proficiency with Photoshop, Illustrator, InDesign, Social Media platforms and management tools, and MS Office.
Passion for education reform and the belief that every child can be successful
Strong follow-up and project management skills
Strong written and verbal communication skills
|About Our Company
||Join our movement
Success Academy Charter Schools is a fast growing not-for-profit Charter Management Organization (CMO) that operates 14 public charter elementary and middle schools throughout New York City (with 6 additional school openings planned for August 2013). Over the next decade, our network will grow to 40 schools that provide a phenomenal K-8 public education to NYC school children. Our dual mission is to:
1. Offer children in New York City an exceptional public education that prepares them to succeed in college and life.
2. Forever alter the educational prospects for all public school children by creating a tipping point moving a nation where educational failure is the norm to a nation that expects high-quality public school options for all children.