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Publication or Company ALM
Job Title Digital Analytics & Insights Lead
Industry B2B Publishing, Internet/Online/New Media
Job Duration Full Time
Job Location New York, NY
Job Requirements ALM is seeking a Digital Analytics & Insights Lead. The ideal candidate for this role is one who lives and breathes data and analytics, quantitative and qualitative data, and is passionate not just about numbers, but seeing and explaining how numbers can drive more intelligent and strategic decisions. The director of analytics will leverage a comprehensive digital analytics platform to provide actionable insights into; online and mobile media properties; data information services; e-commerce services; digital marketing activities; social and online-offline channel interactions; and end-to-end user experiences.
The Digital Analytics & Insights Lead must be able to find meaning in data, but also to help influence others to adopt a more data-driven approach to their own work. The ideal candidate loves forming hypotheses, and knows how to work with a development team to structure, gather and assess the data needed to test those theories, and then to develop recommendations that shape the design, content and features of ALM’s efforts across all digital platforms.
While this role is focused on quantitative data, the ideal candidate will also feel comfortable collaborating with partners and vendors to integrate relevant findings from qualitative research, surveys and user testing.
The successful candidate will have hands-on experience using Adobe Omniture and other decision-support tools, and a strong understanding of how to leverage metrics.
The Digital Analytics & Insights Lead reports to the VP Digital Media and is a senior level role at ALM.


• Implementation of a web metrics strategy (20 per cent) on a global basis, working with stakeholders including production, product development and IT to ensure analytics is embedded in development roadmaps and deployed consistently.

• Collaborate with colleagues and internal clients (60 per cent) to
– clarify business objectives
– develop KPIs, dashboards and scorecards to track progress
– conduct qualitative research and a/b testing as needed
– interpret data and make fact-based recommendations for action

• Manage vendor relationships (10 percent) to ensure cost-effective access to tools, metrics and reports.
• Educate and train users (10 per cent) to interpret dashboards and scorecards.

• At least 5 years of hands-on web analytics experience with content based websites
• Passion for data analysis
• Bachelor's degree required, MBA preferred
• Experience implementing and using a tagged-based Web reporting tool such as Omniture SiteCatalyst to create reports and interpret data
• Knowledge of search engine optimization best practices
• Ability to communicate and work effectively with business owners
• Proficiency with Excel and PowerPoint
• Ability to prioritize and manage multiple tasks
• Excellent verbal and written communication skills
About Our Company ALM Media, where information and opportunity meet, is the leading provider of legal business news, information and products. With a top-rated portfolio that includes The American Lawyer, Corporate Counsel, Law Technology News, Law.com, Law Journal Press, The National Law Journal, Smart Litigator and ALM Legal Intelligence, ALM offers unmatched access to key audiences in the legal community—from managing partners, litigators and in-house counsel to C-level decision-makers, technology decision-makers and practitioners in many sub-specialties. Headquartered in New York City, ALM was formed in 1998. For more information, visit ALM.com and LAW.com
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